Peter McCarthy
3 SlideShares 51 Seguidores 56 Siguiendos
Personal Information
Organización/Lugar de trabajo
Greater New York City Area, New York United States
Ocupación
Chief Product Officer at OptiQly
Sector
Writing / Publishing
Sitio web
www.mccarthy-digital.com
Acerca de
Audience-centric, data-driven technical and creative marketer focused on books and media. More than 20 years of marketing, sales, technology, editorial, management, data analysis, and strategic leadership experience, primarily as a trade book publishing executive. Throughout my career my focus has been on using technology to drive and support marketing efficiency and innovation.
Datos de contacto
Etiquetas
analytics books data analysis publishing marketing digital marketing ebooks consumer information data publishers
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Presentaciones

(3)

By the Numbers - Book Summit 2013 - Toronto

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Agile Marketing (for books)

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How to Identify, Target, and Connect with Audiences —ECPA 2014

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Personal Information
Organización/Lugar de trabajo
Greater New York City Area, New York United States
Ocupación
Chief Product Officer at OptiQly
Sector
Writing / Publishing
Sitio web
www.mccarthy-digital.com
Acerca de
Audience-centric, data-driven technical and creative marketer focused on books and media. More than 20 years of marketing, sales, technology, editorial, management, data analysis, and strategic leadership experience, primarily as a trade book publishing executive. Throughout my career my focus has been on using technology to drive and support marketing efficiency and innovation.
Etiquetas
analytics books data analysis publishing marketing digital marketing ebooks consumer information data publishers
Ver más