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Presentation at Adaptive Path's UX Week 2012, wherein I attempt to articulate a professional definition for "UX Design" that is substantially different from the workflows-and-wireframes with which it is typically associated.
I invented the term because
I thoughtHuman Interface and usability were toonarrow: I wanted to cover all aspects ofthe person’s experience with a system,including industrial design, graphics,the interface, the physical interaction,and the manual.Don Norman, 1998 email
Begin in free sites Attempt
contact Find more leads Paid search Experience PeopleSmart within a funnel Try the trial membership and decide on a paid membership Use and decide on a renewal Find out as much as possible from free sources Evaluate the search capabilities of PeopleSmart Determine the accuracy of the data by trying it out Add PeopleSmart to the “go to” tool box Determine the accuracy of Leave no stone left Abandon the free the data by trying it out unturned serach Consider paid searches The Sleuth will ask herself: A Sleuth will use her own credit card or get permission to and phone numbers The Sleuth will see additional cross-sell offers such as Bits and pieces of information acquired during the free With continued use, she becomes familiar with the site site with a more rational mindset and take the time to read eople who search for people for Customer’s Is this accurate? Is it current? Is it cost effective for Awesome! What’s this I have to pay even Now I could just me to keep searchingO Ugh! Yet another more for what I really want?! How can I tell? in all these various I guess I’ll try site I have to They have “trial membership” start my search these...they’re a long places? shot but maybe I’ll learn to navigate. newer data! all about? with PeopleSmart.search for a person begins with get lucky. Thinkingbegin to search in free sites beforeconsidering a paid search such as if Try to if list another phone number report lists another then then phone number contact the got out of the free search personthe Sleuth will consider the costs report and start the free Send a registered letter or make a phone call to START OVER Try to contact the person User insights if GOOGLE DATABASE Send a registered letter then if additional data Doing or make a phone call to then list another phone number lt s su S for the free trial and might Se Add e re ea arch rch it i “GO TO” TOOl bOx Of DaTabases START START TOOl bOx Of lasT ResORT OVER OVER Results con- Duplicate, useless or inaccurate results found if ‘em yet? then list another phone number found found ‘em yet? ‘em yet? START START OVER OVER Touchpoints Contact Report Order Receipt Background Order Receipt Credit card is Talk with Renewal notice Look and feel of Search See the deal Report email the site results offered email from trial ends staff Excited Feeling Curious Reassured Unsure UnsureGoal: Find the current contact Concernedinformation and whereabouts of a Betrayed Frustrated Business Business Development Units Marketing Marketing Thank you Search Optimization User Experience By: Analytics Loretta Neal Member Services