This document provides tips and tricks for optimizing a WordPress site for SEO. It recommends beginning with an SEO strategy and keyword research using tools like SEMrush. It emphasizes the importance of understanding searcher intent and topic clusters. Additional tips include making content fresh, useful and unique; promoting content; improving page speed; setting up analytics and tracking with Google Tag Manager; and auditing the site regularly. Regularly gaining experience is highlighted as the most important WordPress SEO tip.
6. Searcher intent
It’s no longer about
Matching Keywords,
but more About
Relevance to Topics.
https://www.stonetemple.com/semantic-search-and-seo-everything-you-need-to-know/
13. The other side of the content marketing coin.
Do the content, then market it… push it out!
Get a strategy, make a publishing plan:
Repurpose content…
Choose distribution channels
Make a checklist
https://www.semrush.com/blog/how-to-leverage-a-content-promotion-strategy-for-bett
er-results-and-higher-roi/
Content marketing, promote your content
14. Page Speed and hosting
https://developers.google.com/speed/pagespeed/insights/
15.
16. Configure Yoast SEO
Yoast SEO speeds up SEO implementation. Use the wizard?
https://www.wpbeginner.com/plugins/how-to-install-and-setup-wordpress-seo-plugin-by-yoast/
33. Check your Sitebulb crawl maps
Shows a force-directed graph,
Visually reveals patterns in the site architecture
https://sitebulb.com/resources/guides/crawl-map-examples/
34. #1 WordPress SEO Tip; Gain experience and trust in yourself
It’s all in the execution… Any Questions?
Resources:
WPBeginner.com
SEMrush.com
Marketing.com.au
PeterMeadiT.com
Slides:
Slideshare.net/PeterMeadiT
Connect with me:
https://www.linkedin.com/in/petermeadit/
https://twitter.com/petermeadit