1. MeasuringYour Community
Social media management tools and
how they can be leveraged for
community building and outreach

2. What to Measure
• How people feel about your site
• How people get to your site
• What people do once they’re on your site
• How you shape up against competitors

3. Things to Keep in Mind
• Who’s looking at your analytics
• Nice to know vs. Action items

4. QuestionTime!
• If you were a baseball coach, who would you
pick for your team?
– The batter who hit 60 homeruns
– The batter who hit 40 homeruns

5. It Depends!
• You probably knew that was coming, but…
• Here’s why it’s important:
– If the 60 homer guy hits them all in total
blowouts, but the 40 homer guy always hits them
in the bottom of the 9th on a full count with two
men on… it becomes a different story, doesn’t it?

6. Applying it to Social Media
Management
• Consider multiple data points to understand
who your community members are and how
they interact with your brand/content
• Using a mixture of social media management
tools can help give you a fuller picture

7. Social Media ManagementTools
• Monitoring
• Messaging
• Engaging
• Analyzing

8. Monitoring
• Radian 6
– Manual tagging and sentiment analysis
– Excellent filtering
• Nielsen BuzzMetrics
– Gathers info from social networks, blogs,
comment boards, offline media
– Integrates market intelligence

9. Messaging
• Buddy Media
– Helps your Facebook page stand out from others
– Simple to message with different types of
content (video, photo and text updates)
• Engage121 &ValueVine
– Incredibly customizable
– Managers can create company-wide messages

10. Engaging
• CoTweet
– OnDuty status encourages responsibility
– Responder’s initials included in tweet
• HootSuite &TweetDeck
– Best for actively managed accounts
– Flexible organization and clean design

11. Analyzing
• SpredFast
– Measurement based on key factors and
benchmarking tool
– Presentation-ready graphs
• AdobeWeb Analytics (Omniture)
– Compares social media reports web, mobile and
video reports
– Very granular data

12. The End 
• Get in touch
– @petersmeg
– meghan@mashable.com
• Read “5 Superior Social Media Management
Tools” on Mashable.com:
http://on.mash.to/cUXlVw