The document discusses social media and the "perfect storm" concept. It explains that the perfect storm refers to the convergence of physical and digital economies, with user creation occurring on both sides. An example is given of how the travel business has been impacted, with non-professionals now able to create and customize trips online while professionals still handle aspects like ticket booking. Timing and positioning strategies within this digital/physical framework are important for businesses to harness opportunities created by the perfect storm.
Author Lee Odden discusses his new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing with members of Social Media Club.
Pin, Like, or Follow? A Social Media Lunch for Nonprofit LeadersJoseph LaMountain
Communications professionals are faced with an ever-increasing number of ways to reach consumers online. Yet for nonprofit leaders—many of whom have limited budgets, few staff resources, and demanding volunteers—choosing among the many digital marketing options can be a daunting task.
In this interactive lunchtime session, we’ll hear how thought-leading nonprofit communications professionals prioritize and strategize their online marketing. We’ll also discuss seven smart strategies that nonprofit leaders can use to generate maximum value from their digital marketing initiatives.
Invited speakers include Corcoran Gallery of Art and College of Art + Design Vice President Mimi Carter; Greenpeace USA Social Media Strategist Meena Hussain; and Reingold Vice President Joseph LaMountain.
Author Lee Odden discusses his new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing with members of Social Media Club.
Pin, Like, or Follow? A Social Media Lunch for Nonprofit LeadersJoseph LaMountain
Communications professionals are faced with an ever-increasing number of ways to reach consumers online. Yet for nonprofit leaders—many of whom have limited budgets, few staff resources, and demanding volunteers—choosing among the many digital marketing options can be a daunting task.
In this interactive lunchtime session, we’ll hear how thought-leading nonprofit communications professionals prioritize and strategize their online marketing. We’ll also discuss seven smart strategies that nonprofit leaders can use to generate maximum value from their digital marketing initiatives.
Invited speakers include Corcoran Gallery of Art and College of Art + Design Vice President Mimi Carter; Greenpeace USA Social Media Strategist Meena Hussain; and Reingold Vice President Joseph LaMountain.
UX Basics Workshop at General Assembly London by Tricia OkinTricia Okin
This workshop will help you think through your current sites and projects from your users' perspectives by physically mapping out their concerns in space. First we'll review the various techniques to gather user research, then practice them in groups, organize the issues and plan execution. We'll cover the following methods:
- Mind mapping Paper prototyping
- Narrowing down concepts to features and uses
- Talking to your users (targeted and off the cuff prototyping)
- Wireframing
This course is for people reviewing their current products who need address user issues or people who just need to integrate these techniques into their organizations. Students can expect to leave with some new paper prototyping skills, along with some apps and methodologies to translate to digital materials.
Understanding how the fracturing of media creates new opportunities for brands to create a deeper relationship with people. This presentation was given for Germany's Art Directors Club (ADC) "Young Masters Seminar". The audience was relatively new to the digital space and had around 2-4 years of professional experience.
New in Adobe Technical Communication Suite 3 by @rjacquezRJ Jacquez
These are the slides I used during our Webinar entitled "What's New in Adobe Technical Communication Suite 3. For the Webinar recording, visit http://rjacquez.com
Architects Who Blog: Connecting Online for Influencing, Educating, and Inspir...Cindy Frewen, FAIA, PhD
Cindy Frewen, Bob Borson, and Jody Brown presented at the AIA national convention in Washington DC on social media for architects, especially blogging, tweeting, linked in, and facebook.
UX Basics Workshop at General Assembly London by Tricia OkinTricia Okin
This workshop will help you think through your current sites and projects from your users' perspectives by physically mapping out their concerns in space. First we'll review the various techniques to gather user research, then practice them in groups, organize the issues and plan execution. We'll cover the following methods:
- Mind mapping Paper prototyping
- Narrowing down concepts to features and uses
- Talking to your users (targeted and off the cuff prototyping)
- Wireframing
This course is for people reviewing their current products who need address user issues or people who just need to integrate these techniques into their organizations. Students can expect to leave with some new paper prototyping skills, along with some apps and methodologies to translate to digital materials.
Understanding how the fracturing of media creates new opportunities for brands to create a deeper relationship with people. This presentation was given for Germany's Art Directors Club (ADC) "Young Masters Seminar". The audience was relatively new to the digital space and had around 2-4 years of professional experience.
New in Adobe Technical Communication Suite 3 by @rjacquezRJ Jacquez
These are the slides I used during our Webinar entitled "What's New in Adobe Technical Communication Suite 3. For the Webinar recording, visit http://rjacquez.com
Architects Who Blog: Connecting Online for Influencing, Educating, and Inspir...Cindy Frewen, FAIA, PhD
Cindy Frewen, Bob Borson, and Jody Brown presented at the AIA national convention in Washington DC on social media for architects, especially blogging, tweeting, linked in, and facebook.
Breakfast meeting 15022012 on new arenas for learning and collaboration outLars Sverre Gjølme
This topic is related to some viewpoints and experiences around the emerging social and more collaborative oriented training and learning environments seen in corporate environments. It also pinpoint how technology probably will play a vital part in this (r)evolution.
The deck is based on project experience from various clients who needed to create a faster, smarter and better eTraining environment for their employees and their customers.
Some “believes” discussed are:
- “YouTube training” and interactive virtual interaction with clients will hit the corporate sector and technology will be an important enabler for improving the learning- and collaboration experience
- Barriers between internal and external corporate users will be broken down – which enables reuse of learning material for both employees and customers
- A more cost efficient, fast-to-produce-and-deliver, high quality learning approach will demand change for both HR, IT and most corporate leaders.
A decade ago, higher education online experiences were segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as students, faculty, staff, parents, and alumni moved from system to system.
The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
http://www.flickr.com/photos/esqenzo/2238515828/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/design-dog/1322023178/
http://www.flickr.com/photos/rozenchipmunk/251055057/
http://www.flickr.com/photos/tostie14/93871356/
http://www.flickr.com/photos/europedistrict/3947143259/
http://www.flickr.com/photos/38878520@N06/3591553613/
http://www.flickr.com/photos/rberteig/122255050/
http://www.flickr.com/photos/moriza/65440151/
http://www.flickr.com/photos/wili/242263471/
http://www.flickr.com/photos/araswami/1057382329/
http://www.flickr.com/photos/zooboing/4290183081/
http://www.flickr.com/photos/26664862@N04/2499573972/
http://www.flickr.com/photos/psd/7064873/
http://www.flickr.com/photos/binaryape/276620094/
http://www.flickr.com/photos/neosnaps/2790484016/
http://www.flickr.com/photos/mauricedb/2951410316/
http://www.flickr.com/photos/schizoform/3086546488/
http://www.flickr.com/photos/wilhei/109404349/
http://www.flickr.com/photos/mightyboybrian/63296843/
http://www.flickr.com/photos/wonderlane/3199520405/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/tm-tm/2247495955/
http://www.flickr.com/photos/sallyrye/2621089037/
http://www.flickr.com/photos/geishaboy500/2067743319/
http://www.flickr.com/photos/wwworks/2102790208/
http://www.flickr.com/photos/wwworks/2222523486/
http://www.flickr.com/photos/jing-a-ling/2762792113/
http://www.flickr.com/photos/krislitman/493626935/
http://www.flickr.com/photos/ajawin/2342440095/
http://www.flickr.com/photos/tristanbrand/3214304220/
http://www.flickr.com/photos/opoponax/2319081821/
http://www.flickr.com/photos/notsogoodphotography/1638001945/
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http://www.flickr.com/photos/43557956@N00/3051990300/
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Digital Experience Design + The Digital AgencyDavid Armano
A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community
Hvorfor kan vi ikke arbejde på arbejde?Peter Svarre
Det er umuligt at arbejde på arbejde! Åbne kontorlokaler, fossende strømme af e-mails og uendelige mængder af statusmøder betyder, at vi ikke længere arbejder på arbejdspladsen, men forsøger at klemme arbejde ind i vores i forvejen sparsomme fritid. Moderne teknologi og nye smarte ledelsesstrategier burde have gjort os både gladere og mere produktive, men i stedet er vi endt med stressede og desorienterede medarbejdere.
Hvorfor gik det galt, og hvad kan vi gøre ved det? I dette oplæg af Peter Svarre får du en række praktiske bud på, hvordan du kan ændre dit arbejdsliv, så du igen kan arbejde på arbejde.
Alle taler om disruption. Regeringen har sågar nedsat et disruptionsudvalg, som forsøger at regne ud, hvordan vi overlever forandringens stormvinde. Men hvad er disruption egentlig? Hvordan hænger det sammen med nye teknologier som internettet, sociale medier, robotter og kunstig intelligens? Hvordan påvirker disse nye teknologier netop din branche eller din virksomhed? Og hvordan kan du forberede dig på disruptionen?
Forbered dig på et oplæg, som både vil åbne dine øjne for udfordringerne fra nye digitale teknologier, men som på den anden side også tager lidt af luften af disruptions-ballonen. Vi lever i en verden med mange forandringer, men med den rette strategi og forståelse for teknologi, kan langt de fleste virksomheder komme helskindet gennem de digitale forandringer.
Hvad kommer du hjem med?
• En forståelse for hvordan digitale teknologier som internettet, sociale medier og kunstig intelligens forandrer virksomheders forretningsbetingelser.
• Konkrete modeller til at arbejde strategisk med virksomhedens digitale forretning
• Eksempler og cases på nye forretningsmodeller- og strategier.
• Et kendskab til hvordan andre virksomheder forholder sig til disruptionens udfordringer.
De sociale medier er svære at komme uden om, hvis du vil markedsføre din virksomhed digitalt. Men hvor giver det bedst mening for din virksomhed, at du lægger dine penge og kræfter?
Sociale medier rummer et utal af muligheder for markedsføring, salg og branding af din virksomhed, men i et socialt medielandskab under hastig forandring, kan det være svært at bevare overblikket over, hvor og hvordan din virksomhed får mest ud af sin tilstedeværelse.
I dette oplæg bliver du klogere på, hvad de forskellige medier kan, og hvordan du anvender dem til forskellige formål. Oplægget gør dig bedre i stand til at prioritere din egen indsats: Hvilke sociale medier giver det bedst mening at bruge i din virksomhed? Hvordan bruger du dem til dit formål? Og hvordan bør du prioritere din tid og dine penge på de sociale medier?
Donald Trump er præsident i USA og England er på vej ud af EU!
Er Trump og Brexit resultatet af en stigende grad af politisk polarisering, og skyldes denne polarisering de digitale og sociale medier, hvor vi i stigende grad lukker os inde i små lukkede meningsfællesskaber – også kendt som filterbobler?
Hvordan er disse filterbobler opstået? Er det overhovedet så slemt? Og hvad betyder det helt konkret for vores politiske system og vores institutioner?
Dette foredrag tager udgangspunkt i filterboble-problematikken, men kan skræddersys til netop din virksomhed eller organisation. Jeg har holdt foredraget flere gange for danske biblioteker, men emnet er relevant for mange andre organisationer og institutioner også.
Buzzwords trives i bedste velgående i den digitale branche. Content is king, customer service is the new marketing, influencer marketing eller omnichannel er bare nogle få eksempler på emner, som marktingchefen simpelthen SKAL forholde sig til lige NU. Problemet er bare, at alle de konsulenter, som strør om sig med buzzwords glemmer den vigtigste del, nemlig hvordan du får alle de nye trends og teknologier til at leve i din virksomheds organisatoriske virkelighed.
I dette foredrag trækker jeg på mine 20 års erfaring som konsulent og min tid som marketingdirektør for Bang & Olufsen til at fortælle historien om, hvordan man som marketingchef skal agere i buzz-ordenes malstrøm. Hvordan finder man ud af, hvad der er vigtigt, og endnu mere vigtigt – hvordan skal man organisere sin traditionelle virksomheds marketingaktiviteter, så de ikke bare ender som varm buzz, men som konkret bundlinje for virksomheden.
1. Teko Design + Business
Social Media in The Perfect Storm
October 03, 2012 and January 8, 2013
Find this presentation at:
http://www.slideshare.net/petersvarre/
3. Has your organization worked
with social media initiatives
within the last year?
Source: socialsemantic.eu
4. Central coordination and
targeted planning
Sporadic initiatives
and no clear planning
We are testing
A couple of employees are
testing without a clear
deadline
Other
Source: socialsemantic.eu
13. Non-professionals
create products
North West: North East:
Mass- The Eye of the
customization Perfect Storm
Physical Digital
economy Economy
South West: South East:
Traditional Digital Professional
economy services
Only professionals
create products
16. • Purchase of flight tickets,
hotel bookings etc.
= • Customization of trip
• Find the cheapest trip
• Trip advice
17. Non-professionals
create products
Customization of Trip advice
trip
Physical Digital
economy Economy
Purchase of flight
Price comparison
tickets, hotel
(Find the cheapest
bookings etc.
trip)
Only professionals
create products
19. Non-professionals
create products
• Is there a potential for user • Is there a potential for user
creation? creation?
• Can you create the • Is there sufficient motivation
production and supply chain to sustain long term user
flexibility which is required creation?
for mass customization?
Physical Digital
economy Economy
• Is the business becoming
digital?
Traditional business • Are there relevant devices?
area • Are people comfortable with
going digital?
• Is the market free or
monopolized?
Only professionals
create products
54. Do platforms exist and can we
use them?
Communication
strategy
Are your services interesting or
Can you speak the language?
can you make them interesting
(to some or some of the time)?
55. Involvement
High
• Co-creation of products
• Involvements in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication
Low