Taken from a presentation to the Interactive Marketing Show from 2008, Peter Young discusses, where search marketing has come from, where it is now, and where it is going
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Developments In Search
1. Interactive Marketing Show Developments in Search By: Peter Young - Organic Search Manager Jon Myers – Head of Search | Associate Director Presented By: Peter Young Organic Search Manager I MediaVest UK Email: [email_address] November 2008
15. Online slices through the media market Source: PricewaterhouseCoopers / Internet Advertising Bureau / Advertising Association / Radio Advertising Bureau / WARC N.B. WARC Recruitment data included from 2003
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17. Outdoor Print TV Radio Outdoor AWARENESS BRANDING DIRECT RESPONSE (leads, sales, etc.) EDUCATION/INFORMATION SOURCE: GOOGLE ANALYSIS Online Online Marketing is Consuming all Media Search Is Becoming the preferred choice of Online Media
18. All Media is driven to Search engines to source Results and findings % of online search users 67% Source: Offline Channel Influence on Online Search Behavior Study Jupiter Research in June 2007 online search* users are driven to perform searches as a result of some offline channel
19. Consumers are less likely to purchase from a brand that doesn’t appear in Google's search results Source: Offline Channel Influence on Online Search Behavior Study Jupiter Research in June 2007
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21. … . how fast are we approaching their saturation points UK PENETRATION RATES BY CATEGORY, 2003-2007 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2003 2005 2007 2009 2011 2013 2015 2017 2019 Travel Tech Finance Media Home & Garden Telecoms Motors CPG Share of advertising spending online (%) Notes: S-Curves were fitted to the historical data, saturating at the forecasted 2020 saturation level Sources: Nielsen MMS, Zenith, Forester, MediaScope, IAB, Corp Dev Analysis