Presentation given to MITRE staff in September 2012, presentation covers social media applications for government and history of social media.

1. Social Media In Government
Brief History of Social Media in
Government – How we got here
and where we are going.

2. What’s actually new with social media?

3. Source: http://www.ritholtz.com/blog/2010/12/history-of-social-media/

4. Social Media Background
• Transparent, Participatory,
Collaborative
• Complexity of Government
• Wisdom of the Crowds
• The Lowe’s Approach to
Government: Let’s Build
Something Together

5. Orange Husky Research Institute - Exercise
• Orange Husky Research Institute is CEO
a think tank dedicate to the
advancement of policy and Director
protection of Orange Husky’s in the
United States.
Manager Manager Manager
• Based on this organizational
chart, who is the most critical Analyst Associate
employee in this organization?
Analyst
• What’s the traditional way of
thinking?
Analyst

6. Another Look at Orange Husky Research Institute
Director
The way organizations
are “structured” and
work, are often very CEO
Analyst Associate
different.
Manager
When we take another
look at Orange Husky,
who do we believe is the Manager
Manager
most important?
Analyst Analyst

7. How does this apply to government?
What if the manager, was Director
actually the citizen?
Let’s put the citizen at the CEO
Analyst Associate
center of what we do.
Citizen
Social Media beyond the
platform – as a Manager
philosophy to how to Manager
transform government
services Analyst Analyst

8. Top 5 Federal Uses of Social Media
Communicate with
Informed Decision
Citizens and Other Internal Collaboration
Making
Agencies
Marketing and Research/Information
Promotion Gathering
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

9. Top 5 Federal Benefits of Using Social Media
Increased
Information Agency
Education of the
Access Promotion
Public
Cost Savings and
Increase
Other
Collaboration
Efficiencies
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html

11. Case Study: State Department

12. Case Study: CDC Zombie Apocalypse!

13. Where are we now with social media?
• In the “So What” Phase
• Struggle to define what engagement actually means
• Sharing and collaborating with resources
• Transparency
• Digital Divide
• Limited legal precedent for social media in the workplace
• Broader acceptance that government does not have all the
answers, needs to collaborate across sectors for solutions.

14. GovLoop Story
Quick history and overview of
GovLoop – Knowledge network
for government

15. GovLoop’s Purpose
Indicate a Problem
• Millions of government employees working on similar issues
without an outlet to communicate. Without communicating
with one another a gap in knowledge was created.
Provide a Solution
• GovLoop creates a knowledge network to
connect, engage and train government employees.

16. Government Challenges: Bridging the Gap
• Budget Cuts - government employees are faced
with doing more with less.
• Retiring workforce – the number of retiring
government workers is at an all time high.
• Collaboration – increase need for knowledge
transfer within and across agencies.

17. About GovLoop
GovLoop’s mission is to connect government to improve government. We do
this through the creation of blogs, discussions, reports, and also have
comprehensive resources for public sector job seekers. Our membership
includes over 60,0000 state, local, federal, academia and private sector
professionals. We cover a variety of topical areas across government: such
as, acquisition, careers, communications, human
resources, leadership, project management and technology.
 Community Contact Information
 Services Pat Fiorenza
 Training Email: pat@govloop.com
 Events Twitter: @pjfiorenza