This document provides 10 tips for improving social authority on online platforms. The tips include revisiting and optimizing profiles on networks like LinkedIn, making sharing content a daily habit, learning how to use new social platforms, using LinkedIn's publishing features, asking for recommendations, adding social media links everywhere, creating expert content in a modular format, analyzing engagement metrics from activity reports, contributing to LinkedIn groups, and syndicating content across multiple online channels. The overall guidance is focused on engaging with others on social networks through high-quality profile information, consistent sharing of helpful content, and leveraging features of each platform to develop expertise and influence.
10. @pgillin
@profitecture
10
Understanding is more than just using
Learn about each network’s:
• Profile features
• Content characteristics (media types, lengths, combinations)
• Relationship syntax (favorites, followers, connections, friends, circles)
• Organizational topology (albums, pinboards, collections, sets,
galleries)
• Sharing features (Repin, share, reblog, share to group, +1, comment)
• Culture and standards
• Member characteristics
• Relevance to your business
14. @pgillin
@profitecture
14
Make the most of recommendations
• Don’t be afraid to ask people you
know very well
• Seek at least two for every past
position or project
• Don’t duplicate recommenders
• Look for high-level titles
• Ask for superlatives
• When possible, return the favor
18. @pgillin
@profitecture
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• Create a description, title, outline and
summary.
• Choose one or more media or
platforms.
• Keep each session focused and brief.
• Post serially on a regular basis.
• Promote each segment as well as the
entire series.
• Cross-index each item to the others.
• Use sharing widgets and subscription
incentives.
• Ask for audience feedback.
• Have a call to action.
• Consider others packaging tactics
(ebook, webcast).
Modular, serial, shareable
20. @pgillin
@profitecture
20
Google Analytics traffic report
YouTube minutes watched
HootSuite click report
• Analytics show which content
is generating action.
• They help you understand if
your audience is responding
as you expect.
• Give people more of what
works, not forgetting the
importance of discovery.
• Pay particular attention to
engagement metrics:
• Shares
• Time spent
• Repeat visits
• Bounce rate
Data shapes strategy
22. @pgillin
@profitecture
WHERE do I post and participate?
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Public or private?
Size of group
Discussion quantity
Discussion quality
Member profiles
Top influencers
Manager participation