Brief tour of the mobile ecosystem with an emphasis towards "online information" professionals in order to understand the big picture.

1. 1
Tour of the Mobile (UX) Ecosystem
Sight
(Camera)
Touch
(NFC)
Motion
(Accelerometer)
Touch
(Temperature)
Direction
(Compass)
Sound
(Microphone)
Remote sensing
(Bluetooth)
@pgolding (#online11)
November 2011
http://wirelesswanders.com Copyright Paul Golding, 2011

2. The key theme of this presentation... 2
Mobile is
“everyware”
(thanks @m1ke_ellis)

3. 3
2012:
“What’s our mobile strategy?”
Mobile ecosystem is rapidly becoming
the primary platform
for engaging
information consumers and producers
across many sectors
How many of you are tweeting right now?

4. We carry a computer all day long... 4
We always carry...
Some metal...
A computer!
Some leather...

5. Tomorrow we carry this... 5

6. Mobile is everywhere.. from Islington to Iran... 6
Mobiles are
everywhere

7. A device most of us have most of the time...
7
In 59 countries:
>
Sources:GSMA

8. Mobile is immediate...
8
32% adults
prefer text
Six Trillion Texts
Response: 200,000
4 mins per second
(48 hrs email)
Sources:ITU, Ahonen

9. A lot of communications power... 9
The average teen
sends or receives
3,339 text messages
every month
15s per text ~ 14 hours of attention
(15-24 yrs average 9 hours per month SN sites)
Sources:comScore

10. Indoors and outdoors, they consume attention... 10
Average user attention:
150 times a day
Once every 6.5 minutes
Sources:Nokia

11. Paying attention to what? 11
Milliions Minutes UK (Source: GSMA UK)
7
Most popular mobile destination?
5.25
3.5
1.75
0
Google Maps Yahoo Weather Facebook Google M eBay
Visiting e-commerce site to purchase: 1 month online, 1 day mobile
52% smartphone users change their minds in store
Kodak CMO (Jeff Hazlett):
“Photographs used to be why people ran into a burning building.
Now it’s mobiles!”
Sources:GSMA, IAB, Nielsen

12. Balance of influence tipping towards developers... 12
Open... Experience Platforms
Smartphones
apps ~35% penetration (UK)
~70% growth
Web 80% penetration 2013
OS
comms
Telco Manufacturers
Internet
Developers

13. Mobile software stack top to bottom... 13
“Right-time” Post PC
Computers Devices
Social Media Gaming Money Health SME/Corp Family
“Experience Platforms”
HTML5 Android iOS ?
Mobile Services Ecosystem
SaaS PaaS
“The Web Operating System”
IaaS CaaS NaaS
BIG DATA “Cloud Platforms” Telco

14. A new era of mobile... 14
Texting, talking Doing
Organise lunch
Detect offers
Find a popular place
App Share video clips
Hail a taxi
Locate “friend of a friend”
Explosion Compare shopping prices
Scan & Share the bill
Pin feedback in mid-air
Swap stuff
Do everything?
(Voice + Text + Data) Copyright Paul Golding, 2010

15. 15
U.S. Smartphone versus Market Purchase Consideration Factors
Apps reflected in buying
(1-10 scale, 10 = Most important)
Source: comScore MobiLens, Dec-2010
Market Smartphone
6.8
Phone OS
8.0
6.5
Selection of Apps
7.6
6.4
Music/Video Capabilities
7.2
6.4
Brand Name of Phone
7.0
6.0
Social Networking Features
6.9
Purchasing influences...
Sources:comScore
OEM Share by Market

16. We carry two of them... 16
COMPUTER
#one
COMPUTER
#two
Inert

17. But it’s more than just a computer... 17
Sight
(Camera)
Touch
(NFC)
Motion
(Accelerometer)
Touch
(Temperature)
Direction
(Compass)
Sound
(Microphone)
Remote sensing
(Bluetooth)
A computer with senses

18. We can surf the real world... 18
AlphaPunk
office
N
W E
S
Make sense of the world

19. Real-world connectivity 19
Security Sight
Metering
(Camera)
Touch
(NFC)
Access
Motion
(Accelerometer)
Touch
(Temperature)
Direction
(Compass)
Control Sound
(Microphone)
Remote sensing
(Bluetooth)
Engines
Body Money
Interact with the world

20. Connecting the real world... 20
http://paulg.stuff/car/245534462342
The Internet
of Things
/vitals/heart...
Moore’s Law
+
4G wireless
+
Materials science
+
Web
/trainers/wear/..
/watch/temperature/..
Everything that can benefit from
being connected will be
/home/windows/.. connected by 2020

21. Streaming sensor data to the cloud... 21
“Sensor Net” Big Data! (Cloud)
real real real
time time time
storage processing output
Distributed sensor grids
Real-time stream processing of unthinkable amounts of data

22. Right-time Web 22
“Real Right time web”
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Right information in the right context at the right time

23. Connected to streams in the cloud... 23
The
Sight
(Camera)
Cloud
Touch
(NFC)
Social stream Motion
(Accelerometer)
Touch
(Temperature)
Information stream Direction
(Compass)
Entertainment stream Sound
(Microphone)
Remote sensing
Event stream (Bluetooth)
Sensor stream
Cloud cognition

24. The shifting “nature” of information... 24
Docu-centric Distributed
Online information
Linked and streaming real-time
http://paulg.stuff/car/245534462342
Contextual
Sight
(Camera)
Touch
(NFC)
Motion
(Accelerometer)
Touch
/vitals/heart... (Temperature)
Direction
(Compass)
Sound
(Microphone)
Remote sensing
(Bluetooth)
/trainers/wear/..

25. Some reading materials... 25
More details...
http://slideshare.net/pgolding

26. 26
Thank You
paul@wirelesswanders.com
wirelesswanders.com
@pgolding
(C) Copyright Paul Golding, 2010