Big Data On Google Cloud
Tu Pham - IO extended 2017

CTO @ Dyno
ADataasservicecompany
Technologies: Java, Python, all kind of databases and Cloud
platform from Google, Aws, Azure.
Interests: Cloud computing / architecture, technology
evolution, distributed systems.
Husband, Father, GDE, Open source contributor.
Tu Pham
foto: Lars Kruse, Aarhus Universitet
3
Giới thiệu Dyno:
- Tech marketing & digital
agency

For the past 17 years, Google
has been building out the
world’s fastest, most powerful,
highest quality cloud
infrastructure on the planet.
Images by ConnieZhou

Google Cloud Platform is built on
the s a m e infrastructure that
powers Google.
Images by Connie Zhou

Google’s Platform
“[Google's] ability to build, organize, and
operate a huge network of servers and
fiber- optic cables with an efficiency and
speed that rocks physics on its heels.
This is whatmakes Google Google: its physical
network, its thousands of fiber miles, and
those many thousands of servers that, in
aggregate, add up to the mother of all
clouds.”
-
Wired

77
Peering locations

Yes, We Can Power that
Web Mobile Storage & Database
Big Data Highly Scalable System Data Mining
Cloud Platform

Google CloudPlatform
Organize the world’s
information and make it
universally accessible and
useful.
Google’s Mission
2
“

Google CloudPlatform 5
Source: Boston Consulting Group:
The Mobile Revolution: How Mobile Technologies Drive a Trillion-DollarImpact
IDC,2015
By 2020, there will be 8 Billion connected smart phones
— 2X more than today.
And 32 Billion connected “IOT”devices
—6X more thantoday.

Exploring the Cloud
IaaS
Infrastructure-as-a-
Service
PaaS
Platform-as-a-
Service
SaaS
Software-as-a-
Service
Google Cloud
Platform
Cloud Platform

Google Compute Engine
Cloud Platform
• Flexible Infrastructure
• Customer VM Size
• Online Disk Resizing
• Network
• Internal Network
• Firewall
• Load Balancing
• External Ip Address
• Billing
• Sustained Usage Discounts
• Preemptible VM

App Engine
• Fully Managed Platform
• Popular Programming Language Support
• Flexible and Scalable Application Storage
• Auto-scaling
• Versioning and Traffic Splitting
• Local Developer Tools
• Third-party Frameworks and Extensions
Cloud Platform

• Global Presence
• Flexible Delivery Options
• Pull
• Push
• Data Reliability
• Flow Control
• Data Security And Protection
Cloud Platform
Pub Sub

• Reliable & Consistency
Processing
• Unified Programing Model
• Intelligence Work Scheduling
• Auto Scaling
• Monitoring
• Open Source
Cloud Platform
Cloud Data Flow

• Versioning
• Static Sites
• Resumable Transfers
• Object Change Notifications
• TB scale
Cloud Platform
Cloud Storage

Cloud SQL
• Fully managed
• Ease of Use
• Highly Reliable
• Flexible Charging
• Security, Availability, Durability
• Easy Migration & Data
Portability
• Optimized Mysql versions
Cloud Platform

Big Query
• Fully Managed Big Data Analytics Service
• Support SQL
• Fast
• Scalable
• Flexible and Familiar
• Security and Reliability
Cloud Platform

Data Proc
• Includes
• Apache Hadoop
• Apache Pig
• Apache Hive
• Apache Spark
• Fast And Scalable Data Processing
• Flexible Virtual Machines
• Resizable Cluster
Cloud Platform

Data Lab
• Powerful Data Exploration
• Scalable
• Data Management
• Visualization
• Open Source (Jupyter)
Cloud Platform

Google’s Data Services for everyone

A common configuration: draw conclusions
CloudDatalab
Events, metrics,
etc.
Stream
Visualization and BI
Raw logs, files,
assets, Google
Analytics data etc. Co-workers
Batch
Batch
B C Applications and
A Reports
Confidential +Proprietary
A serverless big data stack that
scales automatically

10+ Years of Tackling Big Data Problems
Google CloudPlatform 13
Google
Papers
20082002 2004 2006 2010 2012 2014 2015
GFS
Map
Reduce
Flume
Java
Millwheel
Open
Source
2005
Google
Cloud
Products BigQuery Pub/Sub Dataflow Bigtable
BigTable Dremel PubSub
Apache
Beam
Tensorflow

Confidential & ProprietaryGoogle Cloud Platform 24
Transform Data into Actions
Exploration &
Collaboration
Databases Storage
Data
Preparation &
Processing
Analytics
Advanced
Analytics &
Intelligence
Mobile apps
Sensors and
devices
Web apps
Relational
Key-value
Document
SQL
Wide column
Object
Stream
processing
Batch
processing
Data
preparation
Federated
query
Data catalog
Data
exploration
Data
visualization
Developers
Data scientists
Business
analysts
Development
environment
for Machine
Learning
Pre-Trained
Machine
Learning
models
Data
Ingestion
Messaging
Logs

Confidential & ProprietaryGoogle Cloud Platform 25
Transform Data into Actions
Data
Preparation &
Processing
Cloud Dataflow
Cloud Dataproc
Exploration &
Collaboration
Google
BigQuery
Cloud Datalab
Google
Analytics 360
Cloud Dataproc
Mobile apps
Sensors and
devices
Web apps
Developers
Data scientists
Business
analysts
Data Ingestion
Cloud Pub/Sub
App Engine
Databases/
Storage
Cloud SQL
Cloud Bigtable
Cloud
Datastore
Cloud Storage
Analytics
Google BigQuery
Google
Analytics 360
Cloud Dataproc
Google Drive
Advanced
Analytics &
Intelligence
Cloud Machine
Learning
Translate API
Vision API
Speech API

Google Cloud Platform 3
Apache Spark and Apache Hadoop should be
fast, easy, and cost-effective.
Google Cloud Data Proc

Traditional Spark and Hadoop clusters

Google Cloud Dataproc

Google Cloud Dataproc - under the hood
Applications on
the cluster
Dataproc Jobs
GCP Products
Spark
PySpark
Spark SQL
MapReduce
Pig
Hive
Dataproc Cluster
Spark & Hadoop OSS
Cloud Dataproc Agent
Google Cloud Services
Dataproc Jobs FeaturesData Outputs

Easy, fast, cost-effective
Fast
Things take seconds to minutes, not hours or weeks
Easy
Be an expert with your data, not your data infrastructure
Cost-effective
Pay for exactly what you use

Running Hadoop on Google Cloud
bdutil
Free OSS Toolkit
Dataproc
Managed Hadoop
Custom Code
Monitoring/Health
Dev Integration
Scaling
Job Submission
GCP Connectivity
Deployment
Creation
Custom Code
Monitoring/Health
Dev Integration
Manual Scaling
Job Submission
GCP Connectivity
Deployment
Creation
On
Premise
Custom Code
Monitoring/Health
Dev Integration
Scaling
Job Submission
GCP Connectivity
Deployment
Creation
Google Managed
Google Cloud Platform
Customer Managed
Vendor
Hadoop
Custom Code
Monitoring/Health
Dev Integration
Scaling
Job Submission
GCP Connectivity
Deployment
Creation

6
Cloud Dataproc - integrated
6
Cloud Dataproc is
natively integrated with
several Google Cloud
Platform products as
part of an integrated
data platform.
Storage
Operations
Data

7
Where Cloud Dataproc fits into GCP
7
Google Bigtable
(HBase)
Google BigQuery
(Analytics, Data warehouse)
Stackdriver Logging
(Logging Ops.)
Google Cloud Dataflow
(Batch/Stream Processing)
Google Cloud Storage
(HCFS/HDFS)
Stackdriver Monitoring
(Monitoring)

Building what’s next 33
Scales automatically
No setup or administration
Stream up to 100,000 rowsp/sec
Easily integrates with third-partysoftware
Google BigQuery
makes complex data analysis simple

Confidential +
Proprietary
Google BigQuery Performance Example ?
Running an inefficient regular expression over 100 billion rowsin
less than 60 seconds
Source: https://cloud.google.com/blog/big-data/2016/01/anatomy-of-a-bigquery-
query

Google BigQuery
The Power of Google Dremel for everyone
Storage Compute
Fast Ingest
Query
Terabit Network

1000-core Hadoop Cluster
= 2.5 hours
Before
Making ad hocQueries
with BigQuery <5min
After
● 500+ Games
● Hundreds of Analysts
● Terabytes of Data Daily

“Right at the start of the partnership we were
able to reduce time to insight from 96 hours to
30 minutes by using BigQuery, allowing us to
react in real time to customer needs and provide
better service..”
GarySanders
Head of the bank's digital analyticsfunction
https://www.finextra.com/newsarticle/28566/lloyds-partners-google-on-data-analytics

Big Data Challenges At Dyno
- Multi TB data warehouse
- Raw input > 100 GB new raw data per day (Structured
& Unstructured)
- 65 online data source
- Unlimited offline data source
- Face with data quality problem everyday
- From user information & behavior to user interest &
intention
- Manage high performance / cost effective system

JOIN THE FLIGHT - WE ARE HIRING
IO Extended 2017
Twitter: @phamptu
Email: tu@dyno.vn
Frontend Developer: goo.gl/EY8RvV
Backend Developer: goo.gl/BnmmK6