1. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 31, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

3. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

4. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

5. Creating a Consistent Culture of Design
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

6. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

7. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

8. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

9. Good design is good business.
—Thomas Watson Jr.
Chief Executive Officer, 1973
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

11. Business process management
January 1, 2011 – June 30, 2012
WebSphere Lombardi Edition
WebSphere Dynamic Process Edition
WebSphere Process Server
WebSphere Integration Developer
WebSphere Business Modeler
WebSphere Business Compass
WebSphere Business Monitor
WebSphere Business Fabric IBM Business Process Manager
Lombardi Blueprint IBM Operational Decision Manager
IBM BlueWorks
IBM Blueworks Live
WebSphere ILOG JRules
WebSphere Business Events IBM Business Monitor
WebSphere Decision Server
WebSphere ILOG Rule Team Server
WebSphere Business Events for eXtreme Scale
WebSphere Decision Validation Server
WebSphere ILOG Rules for COBOL
WebSphere Rule Team Server for .NET
WebSphere ILOG Rules for .NET
WebSphere ILOG RSO
WebSphere ILOG Rule Studio for Scorecard Modeler
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

12. Beautiful, consistent, useful
IBM Business Process Manager IBM Blueworks Live
IBM Operational Decision Manager
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

13. HOW TO
ACHIEVE
GREAT OUTCOMES
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

14. IBM DESIGN
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

16. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

17. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

18. CAN’T
DICTATE
GREAT OUTCOMES
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

19. One UI Good UI
VS
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

20. Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

22. PROCESS
Not a new way of acting, a new way of thinking
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

23. Clear Conceptual Models
Decisions, not Process
Peer-Reviewed Artifacts
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

24. COMMANDER’S INTENT
“a framework for freedom to act”
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

25. CAN’T
DICTATE
GREAT OUTCOMES
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

26. CAN
PREPARE FOR
GREAT OUTCOMES
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

27. IBM DESIGN THINKING
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

28. IBM Design Thinking Collaboration Model
• Design requires collaboration between everyone
• Design embraces the constraints (conflicts) between people, space & time
• Keeping the user first means... um, real user(s) have to be directly involved
Product
management How do I engage with Design and Engineering to drive business results?
Sponsor
client/user What’s in it for me?
Design How do I create a great product/solution design with limited time?
Engineering How do I deliver great technology to market, with minimum waste?
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England. ©2013 IBM Corporation
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

29. Release Hills focus and empower teams
Less micro-management and more iteration
EXAMPLE OF A RELEASE HILL:
“A business user should be able to create and start
using a process application in less than 60 seconds”
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England. ©2013 IBM Corporation
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

30. Transparent & vibrant Design artifacts basis for collaboration
Wiki-based release documents include PLM+Design artifacts
Personas User stories and Sketches
interactions
Wiki-based “Release Blueprint”
Visual prototypes Visual and working Field testing
prototypes
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

31. What’s in the Release Blueprint?
Logical flow: Release Hills (value) ➔ Personas ➔ Scenarios ➔ Requirements
‣ Market problems to solve
‣ Competitive analysis
‣ Release Hills
‣ Personas
‣ Scenarios
‣ Requirements
‣ Etc.
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England. ©2013 IBM Corporation
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

32. IBM Design Thinking Collaboration Model
• Not the subject of this presentation: how Playbacks are different from, but interact with Agile.
Kick-Off Playback Zero Interim Playbacks Final Playback
Product Define the
management mission
Sponsor
client/user
Discover and
Envision
Design
Build and Refine
Engineering
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England. ©2013 IBM Corporation
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

33. Continuous improvement and DevOps
• Hills & Release Blueprint can span multiple, iterative releases
Refine Build and Refine Build and Refine Build and Refine Build and Refine Build and Refine Build and Refine Build and
Define the Discover & Define the Discover &
Mission Envision Mission Envision
‣ Shorter deployment cycles (before or after release to production) make it
easier to incorporate user feedback and/or usage data
• Rapidly learn from actual usage and feed changes into next iteration/release
• Data-driven design: Quantify effects of some (but not all) design changes
• Multi-threaded work across releases for some longer-to-solve user stories
‣ With shorter release cycles, the full design cycle is repeated every N
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England. ©2013 IBM Corporation
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

34. IBM Designcamp
Universal and transformative curriculum Immersive, high-energy environment
Learn a common mindset, language, and tools Collaboration and leadership lessons built in
Culture Leadership Collaboration
Product Managers
IBM Design Thinking
Engineers
Prereq: Core Prod Mgt, Design, Agile Skills Designers
Experiential learning approach
Available for all audiences
• Internal
• Professional hires
• College hires
• Experiential hands-on activities I nte n s e, f u n . . .
• Collaborative cross-functional workshops ef f e cti ve!
• Immersive social experiences
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England. ©2013 IBM Corporation
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

35. Envisioning the IBM Portfolio
The IBM Portfolio
Tight integration across core technologies
WORKS TOGETHER Maps Interoperability with complementary technologies
Common look and feel
WORKS THE SAME Language Enables easy skills transfer
Focuses on the user and the user’s story
WORKS FOR ME Personas Spans product lifecycle (learn, buy, adopt, maintain)
Enterprise scale and security
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

36. 1
430,000
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

37. CULTURE
Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.
Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

38. A strict observance of the written laws is
doubtless one of the high duties of a good
citizen, but it is not the highest.
The laws of necessity, of self-preservation, of
saving our country when in danger, are of higher
obligation. To lose our country by a scrupulous
adherence to written law, would be to lose the
law itself, with life, liberty, property and all those
who are enjoying them with us; thus absurdly
sacrificing the end to the means.
— Thomas Jefferson

40. IBM DESIGN THINKING