Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .

1. Philip Search
Has Your Business Joined the Conversation ?

2. People are Talking About ……..
•News, Jobs, Business, Sharing Knowledge, Advice, Updates
etc
•Different Conversations are happening in different places
• Blogs - Sharing Personal Opinion/ Giving Advice
• Forums - Seeking Specific Answers or Asking Questions or for
Help
• Twitter - Real Time Conversations - News Business Updates
• On All Social Networks – Creating Connections
• Google+, Instagram, Pinterest, Facebook, Foursquare, Yelp,
Youtube,
• Referrals, Referrals, Referrals
@search__Social #NEEXPO

3. 6 Excuses Why You Don’t want to Use Social
Media for your business !
1. It Takes too much Effort & Time
2.It Can Be hard to Digest & Understand
3.Its a Distraction to My Day
4.I don’t want to be Internet Famous
5.Because its Trendy & a Fad
6.Everyone will see my Personal Information
@search__Social #NEEXPO

4. 6 Reasons You Should Use Social Media
1. Your Customers Already Are
2.So are your Future Prospects
3.And your competition
4.Its the worlds largest “word of mouth”
5.Because its Free
6.To Be in Control on you online Space
You Need to Join the Conversation
@search__Social #NEEXPO

5. What is Social Media ?
• As Business Leaders we attend networking meetings /
events.
• When we arrive we join conversations
• Listening First Then Adding Valued Comment
• Sharing our Knowledge & Experience
• We make Connections
• Business Gets Done
@search__Social #NEEXPO

6. What is Social Media ?
• If you had the opportunity to Network
• With the World,
• Your Local Region
• Local Community
• Enjoy Conversations in Real Time
• Make Meaningful Connections
• Create Brand Loyalty
• Engage Your Customers
• Would you not want to join ?
Social Media =Your Voice Online
@search__Social #NEEXPO

7. So How do I Join ?
@search__Social #NEEXPO

8. Remember Its a Conversation
@search__Social #NEEXPO

9. You are an Individual
Share Your Voice
& Your Business is Individual
@search__Social #NEEXPO

10. Dont Burst in Screaming & Shouting
10@search__Social #NEEXPO

11. v
11@search__Social #NEEXPO

12. Bring Something
@search__Social #NEEXPO

13. Use Photo’s
13@search__Social

14. Don’t Focus On Popular
14
#NEEXPO
But Engage
with Relevant
Trending Topics
@search__Social #NEEXPO

15. Make Meaningful Connections
15
Who connect with your Jigsaw
@search__Social #NEEXPO

16. 16
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n
n
n
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n
n@search__Social #NEEXPO

17. There is nowhere to hide
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In a Virtual world where ….
@search__Social #NEEXPO

18. What is More Believable ? This
18@search__Social #NEEXPO

19. Or This ?
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20. Online Reviews ?
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Review Sites
• Tripadvisor
• Google+ Local / Places
• Yelp
• Yahoo Local
• Facebook
• LinkedIn
• YOUR Website
@search__Social #NEEXPO

21. 20
Google Ranking By Reviews

22. 19
Its all About Engagement
@search__Social #NEEXPO

23. Which Network for Me ?
23

24. Twitter
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Tweets are Text based posts that are up to
140
Characters or less & delivered to other users
who follow you

25. 24
Twitter

26. Twitter Stats
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27. Twitter TIPS
24@search__Social #NEEXPO

28. Why should I care about Twitter
• Engagement with you & your brand
• Education & Sharing of your brand
• Brand recognition from other channels
• Real Time Access for your Customers to You &
You to Them
• Be the “goto” person for your sector , location
25@search__Social #NEEXPO

29. The Dreaded ##•Use the hashtag symbol # before a relevant keyword or
phrase
•Helps in Twitter Search.
•Clicking on a # in any message shows you all other
Tweets marked with that keyword.
•Great for Events or Projects Product Launches
•#NEEXPO #BizTalk #NorthEastHour #SocialMedia
•# words that become very popular are often Trending
Topics
26@search__Social #NEEXPO

30. ##
26

31. Facebook
• Be a Page , not a person (or Group)
• Creates Opportunities for engagement
• Fans Sharing Photos
• Fans Sharing Videos
• Create Events that Google Indexes
• Create Contests
• Sell / Give away Vouchers
• Creates Opportunities for Exposure of Your Brand
• Photos From Events
• Tasty Food
• Unique Content - Great Places to Visit
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NB ­ Facebook is Social = is Your Business Social
@search__Social #NEEXPO

32. The One to Watch
• +1 is a “like”
• Posts are Indexed in Google
• Its Business Friendly
• Linked to Google Maps / Street View
• Linked to Google Places
• Recommendations Help Rankings
• Customers & Staff can Upload Images
to Events
• Linked to Youtube
• Likes Longer Posts
• ITS GOOGLE
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33. 31@search__Social #NEEXPO

34. 31
Next Steps

35. 31@search__Social #NEEXPO

36. 31
Why Every Employee Should Use
Having your entire workforce use LinkedIn could become your company’s rocket fuel.
You are missing out on major opportunities to build business, increase loyalty and fortify employee
engagement.
Here’s how your company can benefit from a focused program that encourages employees to use LinkedIn …
every day.
1.Increased Visibility for Your Brand.
•“Employees are 70% more likely to engage with your company updates.”
•When your employees “like” and “share” status updates, they make them visible to their contacts
•The more views your company page has, the more potential followers.
•9 out of the top 10 brands with the most followers on LinkedIn have at least 60% of their employees on
LinkedIn.
•Your company also benefits when your employees point to your web site in one of the links in their contact
info. Their impressive profile becomes another vector to your place on the web and, even better, they create
inbound links to your homepage – giving it more Google value.
•Multiply this times your number of employees and you can quickly see We have Lift off .

37. 31
Why Every Employee Should Use
2. Consistent Brand Ambassadors.
• When someone looks at a profile of one of your employees, it not only speaks to their personal brand, but to your company brand as well.
• If you help your staff build stellar, compelling profiles and show them how to engage and stay connected to their brand community, you’re sending a message
about your company brand to everyone who visits their pages or interacts with them.
• This is valuable to clients, potential customers, business partners and existing and future employees. It supports competitive advantage.
• Through the collective profiles of your employees, people can see the talent and specific skills of your people.
• If you’re in the professional services business, this is even more important. Think of each employee’s LinkedIn page as a product page – because your
talent truly is the offering. By showcasing your best assets, you’re saying something about your firm and the quality of your people.
• Worried about poachers? You shouldn’t be, as long as you’re providing a rewarding workplace experience for these fabulous people.
• A key advantage of social media is that it has made business more human. The more your employees use social media to engage with your brand community,
the more connected they become to the company’s identity.
• Externally, the more human your brand becomes, the easier it is to build emotional connections and trust with clients and shareholders.
• Customer centricity comes from your people, not your products.
• If you’re serious about building a trusted organisation that has strong emotional bonds with customers (and employees!) it’s time to engage all your people in
the process – not just your sales people.

38. 31
Why Every Employee Should Use
If you don’t have your employees on LinkedIn and you aren’t encouraging them to share your content – articles, promotions, videos, press releases –
you’re limiting the reach of your communications. Don’t miss out on these effective opportunities to be visible to your target audience.
3. Improved Morale.
• If you’re preventing your employees from accessing LinkedIn or are discouraging them from having profiles, you’re sending the message that you
don’t trust them.
• And trust is essential for building strong relationships. If your relationship with employees is defined by accusations, you’ll only make them want
to leave.
• Encouraging your employees to link to each other keeps them connected as well, and your company becomes the basis for the shared bond.
• LinkedIn also serves as a great informational tool, helping different departments stay on top of what others are doing based on what they share.
• The new endorsements feature, along with recommendations, can also be helpful. Beyond giving kudos to a colleague during a meeting,
endorsing them online for a specific skill makes this acknowledgement visible to a much larger community.
• Public praise and recognition are powerful rewards for great work. That level of gratitude not only reinforces the bonds among your people but is
also a confidence builder.

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Why Every Employee Should Use
Here are some best practices for unlocking the power of LinkedIn:
• Start at the top. Your leaders need to set the scene and the standard by creating top-of-the-line
profiles.
• Get them when they arrive. New hires will be impressed when you integrate a module on LinkedIn
profiles into your on induction programs.
• Teach them well. Create talent development programs specifically focused on personal branding
and LinkedIn. This will give your people the skills they need to build an exceptional profile and use LinkedIn
to do their jobs better.
• Make it fun. Use incentives and competitions to encourage individuals and teams.
Fear impedes success; and fear is what’s usually behind a company’s resistance to LinkedIn. If your focus is on
attrition, you’ll be ruled by fear, and ironically your worst fears will come true: you will likely lose your best
talent.
Instead, if you focus on loyalty and engagement, you can maximise LinkedIn to expand your company’s reach
exponentially, while building stronger relationships with your people.

40. The New Kid
on the Block
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Top Tips From Instagram
• Be True to Your Brand
• Share Experiences
• Find Beauty Everywhere
• Inspire Action ie #runfree
• Know your Audience
• Link to Twitter & Facebook

41. Post
Regularly &
Add Value
Each Time
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42. Share The
Excitement
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43. Engage Your
Customers
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Shared 293 times
239 likes
91 Comments

44. The Power of Social Media for Recruitment
@search__Social #NEEXPO

45. The Power of Social Media for Customer Service
@search__Social #NEEXPO

46. Tools to Help
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47. What Next …. ? In our developing social world
• Booking Rooms Using # tweet @Loews_Hotels with the hash tag #BookLoews to show
you’re interested in booking a room. A Loews travel planner will then pick up the
conversation, and once you’re ready to book a room, the planner will tweet a link to a
secure chat conversation to process payment information.
• Social Concierge : Get a response from Concierge using # or @…..concierge
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•Customer Developed Travel Advice
the site features a section called “DTour
Guides,” where DoubleTree team
members across the globe share their
own travel advice and must-see
hotspots from a local perspective.
•Twitter Hotels this hotel offers a
#SocialWave community where you
can “meet, interact, have fun,
compete, experience, flirt, tweet, and
much, much more.” Book one of the
#TwitterPartySuites and you’ll have
exclusive access to a Twitter
concierge and even the ability to
order Twitter-inspired cocktails.

48. & Finally
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Instagram Exhibitions of your Customers Images
Displayed on an Interactive wall
guests participating in a wine-tasting
“social hour” at one of the 430 hotels
where it’s offered can tweet, instagram
and share their #socialhour experience
with other guests around the world.

49. 6 Takeaways
1. Social Media Influences, your friends & more
2. You Need to be Active on Social Media as your
customers are !
3. Be In Control of your Online Space
4. Listen … before you talk
5. Tools & Apps can help develop your VOICE
6. Always remember its a conversation word of mouth
so Smile, Enjoy & Share
……..and your customers will share
your Voice with you !

50. Thank You
Philip Search
@Search__Social
www.search-social.co.uk
#NEEXPO