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Presenting Mobile Gaming @ SimAlliance 2007

I was speaker at SIMAlliance Berlin 2007

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Presenting Mobile Gaming @ SimAlliance 2007

  1. 1. Mobile Contents : a multichannel industry?September 12th
  2. 2. OTA: the leading way…successfull? Hardware channel: it works? …just some ideas and feedback from a wonderful world: games on mobileSeptember 12th
  3. 3. Feedback from a wonderful world: games on mobile!September 12th
  4. 4. Competitive market EA Mobile Gameloft VU Games Mobile Art of Marketing I-Play Ifone/Glu Digital In-Fusio Chocolate New publisher Art of TechnologySeptember 12th
  5. 5. Technical parameters: complex market… ? ? ? ? 2G/GSM 2,5G/GPRS EDGE Transport Technology 3/G UMTS (W-CDMA) 3,5G/HSPDA 4G/OFDM DOJA J2ME/MIDP Brew ExEn Mophun Microsoft Mobile Game Development Technology Symbian/ S60 (C++) Tapwave Flash Open GL/ES Others Symbian/ S60 Linux Mobile PlamOS Microsoft Mobile Operating System Operator Proprietaries Others Series 60 Devices Traditional Mobile Phones Nintendo GameBoy SP Mobile Game Devices Nokia N-Gage MS Smartphone SonyPSP TapwaveSeptember 12th
  6. 6. Technical parameters: integrated market… TABLEAU DE BORD MULTIMEDIA Opérateurs de réseau mobile et MVNO (1) 30 juin 2006 Parc actif multimédia mobile Métropole juin-05 sept-05 déc-05 mars-06 juin-06 - Parc actif multimédia mobile* (14) 10 708 500 11 273 600 14 024 500 13 400 900 13 362 300 - en % du parc actif total 24,8% 25,6% 30,6% 29,0% 28,5% - Croissance nette trimestrielle (4) 330 900 565 100 2 750 900 -623 600 -38 600 - Croissance nette trimestrielle en % 3,2% 5,3% 24,4% -4,4% -0,3% - croissance en glissement annuel 41,9% 39,8% 36,1% 29,1% 24,8% TABLEAU DE BORD NATIONAL Opérateurs de réseau mobile et MVNO (1) 30 juin 2006 juin-05 sept-05 déc-05 mars-06 juin-06 - Parc post-payé (2) 28 534 300 29 342 500 30 509 700 31 025 700 31 687 900 - Croissance nette trimestrielle (4) 672 500 808 200 1 167 200 516 000 662 200 - Croissance nette trimestrielle en % 2,4% 2,8% 4,0% 1,7% 2,1% - Parc prépayé (2) 16 848 500 16 755 900 17 548 700 17 568 800 17 384 000 - Croissance nette trimestrielle (4) -216 300 -92 600 792 800 20 100 -184 800 - Croissance nette trimestrielle en % -1,3% -0,5% 4,7% 0,1% -1,1% - Parc total (2) 45 382 800 46 098 400 48 058 400 48 594 500 49 071 900 - Croissance nette trimestrielle (4) 456 200 715 600 1 960 000 536 100 477 400 - Croissance nette trimestrielle en % 1,0% 1,6% 4,3% 1,1% 1,0% - Taux de pénétration (5) 75,2% 76,4% 79,7% 80,6% 81,3% - Parc total actif* (7) 44 622 100 45 321 900 47 313 200 47 760 400 48 443 900 - en % du parc total 98,3% 98,3% 98,4% 98,3% 98,7% - Taux de pénétration actif (5) 74,0% 75,1% 78,4% 79,2% 80,3% * Obtenu à compter de T3 2005 par extrapolation, pour la métropole, à lensemble des opérateurs des données déclarées par les opérateurs de plusSeptember 12th
  7. 7. Mobile Gaming Figures Forecast Territories 2004 2005 2006 2007 2008 2009 Europe 345 527 711 885 1 064 1 232 France 41 63 85 106 128 148 Source : Jupiter Research July 2005 (€Mio) 15 €Mio 50 €MioSeptember 12th
  8. 8. Mobile Gaming Revenue Tentative Total Installed Base A 21 465 000 Marketshare 47,7% Multimedia Devices 4 300 000 Rate 20% Usual Players 214 650 Rate 1% Monthly Downloads 50 000 Annual attached rate of DD games per Mobile 0,14 SDP 5€ Direct Revenue per unit 1,67 € Premium to Aggregator 30% Gross Revenue per unit 0,50 € Premium to Licensor 0,25 € Net Revenue Licensing 0,38 € Montly Turnover 250 000 Montly Direct Revenue 83 612 Montly Revenue Publisher 18 813 Annual Turnover 3 000 000 Annual Direct Revenue 1 003 344 Annual Revenue Publisher 225 753September 12th
  9. 9. Measure of the marketSeptember 12th
  10. 10. Right price for consumer? Price of Multimedia access? 7£ 5£ 7€ 4€ 3€ •Buy two, get one free •Discount •1€ promotionSeptember 12th
  11. 11. OTA: the leading way…successfull?September 12th
  12. 12. 5 major countries, 12 MNOs, 60 UK strategiesSpain France Germ. Italy 56,9 Mio 49 Mio+ 75 Mio+ 39 Mio+ 57 Mio+ 1 Orange Orange T-Mobile Telefonica TIM 23% 4?% 40,8% Movistar 40,4% 48% 2 Vodafone SFR (Vod.) Vodafon Vodafone Vodafone 24% 3?% e 31% 34,7% 37,4% 3 O2 B.T. Eplus Amena Wind 23% 1?% 13,2% 21% 19,4% 4 T-Mobile O2 3 25% 8,9% 3,6% 5 3 Chiffres non 4% contractuelsSeptember 12th
  13. 13. Mobile Gaming Value Chain Content Content Content Content Consumption/ Creation Aggregation Marketing Distribution Usage IP Aggregator MNOs Ratio 80%! IP Aggregator IPSeptember 12th
  14. 14. Key Factor Success : multiply channel distribution to optimise salesSeptember 12th
  15. 15. Hardware channel: it works?September 12th
  16. 16. Marketing is key!September 12th
  17. 17. Mobile Gaming vs VideoGameSeptember 12th
  18. 18. Mobile Gaming vs VideoGameSeptember 12th
  19. 19. Sell mobile games on shops!September 12th
  20. 20. Virtua MNO=MVNO MVNO branded and community oriented Seeking for added-value services to promote their offer => Opportunity to sell “pre-paid “ mobile games into the monthly subscription Q4 2006= 477K new, 268,5 for MVNOSeptember 12th
  21. 21. Who is downloading?September 12th
  22. 22. What Mobile Gaming Industry needs: Performance Stockage Visibility for mass marketSeptember 12th

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