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Tellmewhere update October 2010

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Tellmewhere update October 2010

  1. 1. Partnering with social media to achieve profitability (Case Study)
  2. 2. Local searchis useful…but boring How to use Social Media to make it: more relevant more exciting more viral ???
  3. 3. Tellmewhereenhances your localsearchexperience using socialmedia Discover which places are already recommended by your friends and other people like you Ask for new real-time recommendations from your friends and beyond Share your local life with your friends and beyond Benefit from personalized offers Tellmewhere: place recommendations and targeted local marketing
  4. 4. Your Friends People Like You (people who share your lifestyle according to ratings / check-ins history ) How TMW uses social networks to enhance your local search Personalized recommendations
  5. 5. How TMW uses social networks to enhance your local search Ask Your Friends publish response notify
  6. 6. TMW results Almost 1 Mio downloads worldwide 75% in France N°1 in Europe iPhone, iPad, Android web
  7. 7. Leveragingsocialmedia:summary Identity Invite Publish & Interact Personalize • Visibility • Interaction loop • Viral invitations • Voluntary invitations • Value creation • Social Graph • Data (places, likes…)
  8. 8. Leveragingsocialmedia:Lessons learned • Do not recreate – instead leverage existing social networks to the maximum extent • Make your app intrinsically social: what is the value created for me by inviting my friends? • Don’t forget to make sure your secret sauce is different enough and/or advanced enough not to get taken over by the social network itself
  9. 9. Download our app on iPhone, iPad, Android Available worldwide Follow us on @tellmewhere Thanks

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