"The Shopping Cart is Dead" - The Future of Commerce
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A new wave of commerce is upon us but it isn't going to be powered by the catalog-based shopping paradigms of 1990's dotcoms. Instead, this new wave of digital commerce will be powered by our voices, by our presence, by our social currency. Presented at Magento Imagine 2016 this talk is intended for marketers, developers and store owners thinking about the future of their online business and how to anticipate the new customer acquisition channels in the years to come.
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"The Shopping Cart is Dead" - The Future of Commerce
- 2. THE SHOPPING CART IS DEAD
- 5. Phillip Jackson (@philwinkle) - 15 years of ecommerce - South Florida Magento Meetup - Moderator on StackExchange - 4x Magento Certifications ABOUT ME
- 7. • Passive commerce • Conversational commerce • Ambient commerce • On-demand commerce THE FUTURE OF COMMERCE
- 8. THE SHOPPING CART IS DEAD
- 9. A BRIEF HISTORY OF COMPUTING
- 10. WE HAVE SPENT THE PAST 35 YEARS OF THE PERSONAL COMPUTING REVOLUTION WITH REAL-WORLD METAPHORS FOR NEARLY EVERYTHING THAT WE COME INTO CONTACT WITH
- 11. “FOLDERS”
- 12. “FILES”
- 13. “TRASH CAN”
- 14. The Desktop Metaphor The computer's metaphorical desktop, with its onscreen windows and hierarchy of folders, is the only digital work environment most users and designers have ever known. The 1984 Macintosh WHAT HAPPENED TO THE DESKTOP?
- 17. THE DESKTOP, BY DESIGN, IS A MONO TASKING DEVICE
- 18. “…empirical studies show that the traditional desktop design does not provide sufficient support for today's real-life tasks involving collaboration, multitasking, multiple roles, and diverse technologies”
- 19. WITHOUT A DESKTOP, OUR OLD COMPUTER METAPHORS BEGIN TO BREAK DOWN
- 21. vs.
- 27. THE BIRTH OF THE SHOPPING CART
- 28. A perfect environment - World Wide Web - Secure browsers - Debit Card Proliferation THE BIRTH OF THE SHOPPING CART
- 30. • “Goldilocks conditions”: • World Wide Web • Secure browsers • Proliferation of debit cards • NAFTA, U.S. Economic policy THE BIRTH OF THE SHOPPING CART
- 31. 2007
- 36. THE WAY THE WORLD LOOKS NOW
- 38. THE DEATH OF THE SHOPPING CART
- 39. • Commerce is on-demand and realtime • Shopping as a destination • Shopping AT your destination • Passive commerce (set it and forget it) • Impulse buys THE DEATH OF THE SHOPPING CART
- 40. • Single-item transactions • Downloadables • Ephemeral products, consumables THE DEATH OF THE SHOPPING CART
- 42. PASSIVE COMMERCE
- 44. • Intent Generation – generate intent for items you didn’t know you even wanted. It’s the ultimate top of the funnel generation. • Intent Harvesting – They allow you to harvest the intent that’s been generated. PASSIVE COMMERCE
- 45. Passive Commerce exists at the space in- between intent generation and intent harvesting. You know you already want the product, but have no immediacy to buy now. Passive Commerce accelerates the step to intent harvesting.
- 49. AMBIENT COMMERCE
- 51. Whirlpool Corp. will release a washing machine soon that will know when you’re running low on detergent and place an order for delivery.
- 53. “Thanks to an integrated SIM card*, Zenius can communicate with our Customer Relationship Center. This allows us to deliver services before you even know you need them.”
- 57. OPERATOR
- 64. “TACOBOT”
- 66. DRINKEASY
- 68. Drinkeasy, for example, is an SMS- based service to order booze. I’m like, “Hey, you should check out Drinkeasy. There is no app. Let me send you the contact,” which has the name Drinkeasy and some short code. Just text it and you’ll be up and running.
- 71. Other brands have already signed on to eventually use Amazon Dash Replenishment with their connected devices, including Samsung printers, Brita water pitchers, Whirlpool washers and dryers and Purell hand-sanitizer dispensers.
- 73. Alexa, the voice service that powers Amazon Echo, provides capabilities, or skills, that enable customers to interact with devices in a more intuitive way using voice. The Alexa Skills Kit is a collection of self-service APIs, tools, documentation and code samples that make it fast and easy for you to add skills to Alexa.
- 76. • Passive commerce • Conversational commerce • Ambient commerce • On-demand commerce RECAP
- 77. • Old paradigms are dead • B2C catalog shopping will diminish • Social currency • Commerce everywhere • Shopping is no longer a destination RECAP
Notas del editor
- When you go to Amazon, you’re usually ready to make the purchase.
- Whirlpool Corp. will release a washing machine soon that will know when you’re running low on detergent and place an order for delivery. Brita GmbH is planning a “connected” pitcher that measures the amount of water that passes through its filter and uses DRS to order new filters. Brother brand printers will also be part of the program.
- You can even order an Uber from Alexa
- Drinkeasy, for example, is an SMS-based service to order booze. I’m like, “Hey, you should check out Drinkeasy. There is no app. Let me send you the contact,” which has the name Drinkeasy and some short code. Just text it and you’ll be up and running.
- Drinkeasy, for example, is an SMS-based service to order booze. I’m like, “Hey, you should check out Drinkeasy. There is no app. Let me send you the contact,” which has the name Drinkeasy and some short code. Just text it and you’ll be up and running.
- You can even order an Uber from Alexa
- You can even order an Uber from Alexa