Design Portfolio of completed work during internships and college studio

1. Philip Hovanessian
Industrial Graphic Conceptual
650_302_3245
phovanessian@yahoo.com

2. FLEX/theINNOVATIONLAB
Elektronicsweg 22
2628 XG Delft
The Netherlands
phone +31 (0)15 275 6666
innovationlab@flex.nl
Professional Work
KPN
High Speed Internet Self Install Kit
FLEX was contracted by the national
internet service provider of Holland,
KPN, to develope an ultra-user-friendly
packaging solution for their customers
who choose to install the hardware
and software of their high speed
internet service. Some of the
particularily novel solutions of this
packaging are labeled and illustrated
boxes for the various components,
color coded installation instructions,
and use of cost effective and
eco-friendly materials

3. FLEX/theINNOVATIONLAB
Elektronicsweg 22
2628 XG Delft
The Netherlands
phone +31 (0)15 275 6666
innovationlab@flex.nl
Professional Work
SKILSAW Grolsch Beer
Appearance Redesign Packaging Redesign
Tasked to redesign the outer appearance Created concepts for the signature swing-top
of the new model Skil Circular Saw. bottle design of the Grolsch beer brand, plastic
Handle, blade cover, motor housing and case and Pilsch bottle. Created concepts by
handles were redesigned. hand sketching and Solidworks models of
bottles and layouts for the plastic case.

4. TECHNICAL SKILLS_
Industrial Design Computer Knowledge
_Comprehensive Research _Rhinoceros, Solidworks _Mac and PC compatible
_Market Analyzation _Model Creation/Fabrication _Adobe Photoshop
_Rapid Sketching _Concept Sketching _Adobe Illustrator
_Idea Generation _Product Photography _MS Office Suite
Philip Arthur Hovanessian
_Concept Development _Effective Presentation _Rhino 3D
_2D Illustration _Love to work under pressure _Solidworks
OBJECTIVE_ EDUCATION & ACHIEVEMENTS_ Arizona State University 2003-2007
_Provide product design, creative concepts, quick ideation, and interesting
perspective to a design team. Bachelor of Science, Industrial Design
_Emphasis in group work, quick ideation, quick sketching, design strategy,
WORK EXPERIENCE_ manufacturing/materials, concept development, product research, project
management, quantitative/qualitative research.
Modal DesignWorks, Intern
3/07 - 9/07, Tempe, AZ Bachelor of Arts, Design Management
_Studied the processing of raw materials and the manufacturing of plastic parts. _Emphasis in relational, group, and international communication, business
_Acquired practical knowledge of lean manufacturing from the design of individual management, supply chain management.
parts.
_Finished prototypes and prepared parts for painting. President, College of Design College Council
_2006-2007, Arizona State University
Flex The Innovation Lab, Intern
Summer 2006, Delft, Holland
_Assisted design teams and individual designers in creating design concepts in the PROFESSIONAL DEVELOPMENT_
form of quick sketches and Adobe renderings.
_Designed concepts for packaging for various purposes, including stacking boxes, Scott Robertson Adobe Photoshop Workshop
containers for perishables, and maximizing space on pallets. _Completed a three-hour Photoshop rendering and digital painting
_Team-oriented concept generation, quick sketching, product research, concept & workshop during an annual industrial design festival.
form development.
_3-D computer modeling, model making Sketch Workshops
_Completed dozens of timed exercises in quickly ideating, sketching,
rendering and presenting design concept given 20 minutes for completion.

5. Objective: To create a product concept
to assist Stage I & II Alzheimer’s patients
with everyday living in the Intel Smart
Home concept.

6. Sponsored Project - Intel Design Language Inspirations
Senior Year
Fall 06 - Spring 07’
The Levet Toilet is a mobility assisting product which will gently
raise and lower the user from a standing position to sitting and
visa versa. It will also includes a sensor for monitoring the
health of the user and will send the necessary information to
all stakeholders, such as doctors, nurses, and family, in order
to moniter the health of the user and provide constant
updates for the user’s diet and medication needs.
The key features, functions, and details of the Levet Toilet
were created with the sole intention of preserving the dignity
and independance of the user. It is designed to significantly
reduce, if not, eliminate the need of having a caregiver or a
family member assist the user while using the restroom.

7. concept sketches

10. Inspirations
Streamlining Exercise
Sophomore year
Spring 05’
1“ Tweeters (4)
Handheld Unit
2‘’ Bass Drivers (2)
Subwoofer and Bass Horn
Wireless MP3 Music Station
A Samsung MP3 player plugs into this
handheld unit. The handheld unit is a
Bluetooth transmitter, while the MP3 Player
itself controls all audio functions including
equalizer and volume. This minimizes the need
for buttons on the both the handheld and the
base unit.

11. Solophire
Because the MP3 player contains all of the
necessary elements to operate the music station,
such as the volume, equalizer and radio control,
there is no need to place any buttons or displays
on the main unit. This allows the design of the
station to be more of an artistic expression.

12. Tipping Pitcher
Objective: The creative of product that will
assist with daily life in the home. The project
had a heavy emphasis in ergonomics

13. Housewares Project Demographics
Junior Year
Fall 05’
T
The CERV piitcher is an exercise in ergonomics.
V itc
tch
The unique design of th CERV pitcher offers a
e q e he
significantly improved user experience for
g f ntl
many of the people who find using a
n h e
pedestrian pitcher diffic
d rian pi
i cult. Two handles and a
simple mechanism for tipping and pouring
pe ec
mean t
ean that those wh ho are too young or
impaired will find a new independence when
mpai
pair w
usi
using the CERV pitcher.

15. Simply push the “Pitcher Lock” button to allow
the CERV to tip, while holding one of the two
handles. Tip the CERV from the third handle so
as to avoid any wrist strain and to ensure
effortless, precision pouring into the cup.

16. Objective: Redesign the metalshear.
Because it is a tool that is less commonly
used, the typical metalshear has many
design flaws that can be improved by a
complete re-evaluation of the design.

17. Inspirations
Power Tool Redesign
Junior Year
Spring 06’
The Reaver handheld shear is a
complete redesign of the metal
shear. It addresses the many
problems found with the more
common designs in the market
today, such as the power cord
placement, wrist strain, and
weight distribution.
It is also an attempt to change the
overall perseption of the metal
shear as a tool. By completely
revolutionizing the way in way in
which the user operates a power
tool, the goal of creating a metal
shear that the user would want to
use more often.

18. Power Tool Redesign
n
concept sketches and design process
s

19. After pulling the magnetic
sleeve on, grip handle and
push up until the magnets
connect.
After cutting, push either of
the two release buttons on
the backside to disengage
magnets and remove from
sleeve

20. Philip Hovanessian
Industrial Graphic Conceptual
650_302_3245
phovanessian@yahoo.com