Talk by Jonathan Eisen for Social Media Boot Camp

1. Using Social Media
to Promote Your
Research
Jonathan A. Eisen
@phylogenomics
SOCIAL MEDIA
BOOT CAMP #3
When? Wed, February
21st from 2-3 PM

2. Big Picture …
❖ Social Media should be viewed as a tool, like a
microscope, or Xerox machine. It can be used wisely or
poorly or not at all.
❖ Social Media should not be viewed as an obligation, or
you will likely be bad at it.
❖ Social Media can be used to save you work and time.

3. 14 Hints to Using Social Media in Academics
1.You don’t have to be social, but it doesn’t hurt
2.Express opinions, praise and criticize, but don’t be offensive
3.Develop themes, repeat them
4.Use visuals (pics, vids, etc)
5.Use humor
6.Produce unique content (e.g., live Tweet a talk, post pictures or vids)
7.Make it personal … AND .. also about others
8.Add links (to content, people, institutions, etc.)
9.Tell stories
10.Diversity is important (of content, of audience, of who you follow, etc)
11.Copying is OK, if you give credit
12.If you love something, make it free
13.Experiment
14.Maintain a presence with information about your work

4. New
Paper Twitter
Facebook
Page
LinkedIn
GroupZotero
Develop a Plan …

5. Can Get Complicated
New
Paper
Blog
Post
Twitter
Facebook
Page
LinkedIn
GroupPubmed
Commons
Zotero