You've hired exactly the writer you need to help you write your blog, presentation, report or other content. Here's how to collaborate with your writer to get exactly the content you want.

1. HOW TO WORK WITH A
A PROFESSIONAL WRITER
Tips for Businesses
James Carberry
Carberry Communications
Writingbusiness.com

2. TO START
KNOW YOUR RISKS
Just as there are risks
in hiring a writer
there are risks
in working with a writer

3. THE PRIMARY RISK IS
miscommunication
between you and your writer

4. WHAT THIS MEANS
You assume you’re clear
about what you want
But you’re not
The writer thinks
they know what you want
But they don’t

5. THE CONSEQUENCE
The writer
doesn’t deliver
what you want

6. WHAT YOU SHOULD UNDERSTAND
Sure, the writer works for you
but success depends on how well
you and your writer work together

7. BE SURE YOU AND YOUR WRITER
ARE ABSOLUTELY CLEAR ABOUT
1. what you’re writing
2. why you’re writing
3. your audience
4. why your audience should care

8. LET’S SAY
You need
a REPORT written
.

9. START BY
talking with your writer
about the report
and then…

10. OUTLINE
Have your writer
create an outline
of the report
It will keep you pointed
in the right direction
in writing

11. HAVE YOUR WRITER
WRITE A DRAFT OF THE REPORT
Based on:
1. the outline
2. conversations with you (and perhaps others)
3. information you provide
4. research done by the writer
or someone in your organization

12. REVISIONS
1. Your writer sends you a draft of the report
2. You (and perhaps others) review it
3. You send the writer your comments
4. You discuss them with your writer
5. Your writer revises the report

13. FINAL REVIEW
You give the revised report a final review
The writer makes any MINOR CHANGES you want
You’re done
On to …

14. CONTENT MARKETING
Just as important
as writing your report
is marketing it

15. WHICH MEANS
Engaging with
informing
helping
influencing
entertaining
YOUR AUDIENCES

16. WHO CAN HELP WITH MARKETING?
1. Your writer (if they know content marketing)
2. Content marketing specialists
3. Content marketing agencies
4. Others

17. NEXT STEPS
As you create more content
you can put together
a team of writers

18. THESE WRITERS CAN
be available on demand
have different skill sets (e.g., writing proposals)
have different industry specialties (e.g., healthcare)
be freelance, temp or inhouse writers
AND THEN…

19. YOU’LL HAVE
exactly the writers you need
whenever you need them
for whatever purpose

20. FINAL NOTE
Give as much thought and effort
to working with a writer
as you do to managing your business
Then you’ll be happy
with the writer’s work

21. FOR MORE ON HIRING WRITERS
GO TO
writingbusiness.com
the web site of
Carberry Communications
LinkedIn: https://www.linkedin.com/in/jamescarberry/
Twitter: https://twitter.com/carwrite
Facebook: https://www.facebook.com/writerberry
Google+: https://plus.google.com/+JamesFCarberry
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22. CREDITS
Slide 2: Know Your Risks
Stevepb via Pixabay
https://pixabay.com/en/slip-up-danger-careless-slippery-
709045/
Slide 3: The Primary Risk
Aniwhite via Shutterstock
https://www.shutterstock.com/image-
vector/communication-concept-two-men-hand-drawn-
282843629?src=library
Slide 5: The Consequence
Tero Vesalainen via Shutterstock;
https://www.shutterstock.com/image-photo/failed-job-
interview-business-people-having-715081765?src=library
Slide 8: Let’s Say
Rawpixel via Unsplash
https://unsplash.com/photos/8G6qY01Jrkk
Slide 10: Outline
Chris Lawton via Unsplash
https://unsplash.com/photos/4ozvhBh2LoY
Slide 17: Next Steps
Kuroksta via Shutterstock
https://www.shutterstock.com/image-vector/business-people-
flat-avatars-men-women-500376265?src=library