Lets face it company creds decks are pants. Occasionally there is no other option but to create such a document. This is one we did in 2015. Will never capture the spirit or energy of an agency, but as I said, sometimes your hand officious pitch conditions.

1. We write
remarkable
strategy.

2. Because shopper
and consumer
journeys have
merged.
Becoming
immediate,
dynamic and
unmapped.

3. We write
strategy
dedicated to
reducing the
cost of your
marketing.

4. and making
creativity
more
efficient.

5. Creatingnewpaths.
Clearingcrowdedpaths.
Shorteningpaths.
Weaimtochange
behavioursacrossyour
consumerpathways.

6. International
& Big Brand
Experience
Extensive Consumer
& Shopper
Journey Experience
A Passion for
Unique
Channel
Understanding

7. Ourstrategyismakingthesebrandscreativemoreefficient

8. Wecollaboratewith
expertstodeliverthe
strongestandmost
appropriatecreative
product.

10. ‹#›
Consumers under 40
don’t see the relevance of
traditional champagne
marketing
!
Laurent-Perrier is the ultimate family
owned, craft business.!
!
We defined modern discernment
and the role champagne can play
in a Millennial lifestyle that
seeks authenticity in craft skills
!
“Working with Path has inspired !
Laurent-Perrier to look !
afresh at it’s business’ !
David Hesketh MW, Managing Director. Laurent-Perrier UK!

11. Instigators, Collaborators, Creators.