This document discusses ways to empower local entrepreneurship in Morocco through various initiatives such as hackathons, capturing value from big data and trends, protecting intellectual property, and learning from case studies of brands that rose and fell. It suggests creating ontologies and taxonomies to rationalize local context for international resources, using 3D printing of cultural crafts, and inspiring a new generation to adapt and create open data sets and applications that validate authenticity.

1. Make Morocco
More than a song or movie

2. The Long Tail
Empower local entrepreneurship with
Hackathons - Industry Challenges

3. Ever pattern tells a story
What is the taxonomy - what is the ontology?

4. Ontology =
Refers to things that have a rich
and formal logic-based language
for specifying meaning of the terms
Taxonomy =
A taxonomy is a collection of
controlled vocabulary terms
organized into a hierarchical
structure
http://goo.gl/4p3lsi

5. It’s a unique
and hidden
wonder
4 Cultures at peace
The world doesn't know it
The art shows it
It’s an Interwoven history

6. IP Protection
• Execution is critical to support
the designation
• World trade bodies need to see
“ownership” to support
“authorship”
• Technology can reclaim the
authenticity
• Technology can maintain
validity
• 2 examples on what to do!

7. Challenge individuals to
create new solutions to
old problems

8. Big Data - Visualize value
• Balance supply with demand
• Build awareness through
authenticity
• Educate on the values of unique
craftsmanship “signatures”
• Facilitate valid data sources to
international resources e.g.
Google
• Be with the trends not behind
them - Why was the YSL movie
never mentioned while on tour?
Movies
Inspire travel

9. 3 D Printing
• Patters and methods are
required for the new
technologies
• 3D printing needs supply - valid
supply
• It’s already happening, to be a
victim
• It can be new and creative
• It can be an application, format,
or tool set

10. Learning from Brands: The Rise,
the Fall and the Comeback
• Tea - Morocco missed the boat
• The rise and fall of the bubble tea story is one
of the best case studies we ever heard in
Singapore’s business history - http://goo.gl/EPXxF9
• Books and guides lack focus -
• Maryam Montaque - Marrakesh by Design
• Movies - YSL missed the cross branding http://goo.gl/p0Vyco

11. What do to…?
• Inspire a new generation to adapt
• Create data and tools that feed the world
• Create ontologies and taxonomies to rationalize the
local context for the world
• capture value in applications
• validate authenticity through a consorted effort
• Be ahead of the next resurgence

12. Seed ideas
• An open data set of images cataloged and indexed for use by
others.
• New phone camera applications that can photo verify authentic
works
• Big data projects that anticipate events that would effect product
launches, branding and market demand. - See the top 100 movies
that effected GDP - http://goo.gl/LrLIiI
• 3D printing mastering files
• Fraud detection and new methods of imbedding them in cultural
craft works