Are you searching for the 'money-can't-buy' type of talent? Let us help you through our employer branding service.

1. Created by MotiveTalent
EMPLOYER BRANDING
FROM STRATEGY TO EXECUTION

2. BEFORE :)
WHY SHOULD WE
CHOOSE YOU?
TODAY:(
WHY SHOULD I JOIN?

3. WE DESIGN UNIQUE
RECRUITMENT
EXPERIENCE TO
ATTRACT THE TYPE OF
TALENT THAT
MONEY
CAN’T BUY
The past 3 years of experience in designing
career for individuals give us insights into
what the ideal candidate journey should look
like. But before we can design that journey to
attract the right candidate for you, you first
need to understand your own company
brand, values and goals. Each company
we’ve worked with has their own unique
‘value proposition’, we make it our mission to
find it and share that with your dream
candidates.
“
”

4. Campus
Connect
Talent
Attraction
Campaign
Employer
Branding
Strategy
Talent
Engagement
Platform
Provider
Campus network
• Campus contact
• Campus recruitment
strategy
Program concept
development both
online and offline
• Talent attraction event
• Management trainee
• Career Facebook
Fanpage and website
• Career Video
• Onboarding program
Strategic way to
build your brand
attractiveness
• Branding research
• Focus group
• Employee value
proposition (EVP)
• Year-plan talent attraction
roadmap
Platform Building
• Annual career
conference
• Industry-specific career
conference
• Online content provider
and platform
Created by MotiveTalent
PRODUCT PORTFOLIO FROM STRATEGY TO EXECUTION

5. Created by MotiveTalent
WHAT WE LOVE TO SUPPORT
• We believe that employer branding is part of solution in helping
people to make a better career decision.
• We want to drive more exposure for great career opportunities.
WHAT WE DON’T DO
• We don’t do things for face value or for PR only. Our goal is to
eliminate your recruitment fees/cost.
• We don’t communicate what does not exist as it is not
sustainable to do so.
• We don’t connect students to businesses that do not put
students benefit first for a short-term financial gain.
Our Value
“ ”

6. Campus Connect
CAMPUS
CONNECT

7. Created by MotiveTalent
You’re looking to raise awareness through
promoting your company with future
graduates, fill a summer internship, or a full-
time graduate opportunity…
WE offer…
• Time and resources spent on
contacting more than one campus
separately for just one campaign
• Unsure who is the right person to
contact to get what you want at
speed
• Getting bored of campus
documentation and administration
required to connect
• One-stop service to connect to all
campuses
• Advice to connect to decision makers on
university side
• Documentation and administration service
to speed up your process
YOU’RE concerned about

8. Created by MotiveTalent
“We have experience
in connecting with more than 15 universities and drive more than 1000+
signups for a career development event.”
4% 5%
20%
7%
5%
4%
26%
6%
23%
AU BU CU
KU MU SWU
TU UTCC Others
Public University in Bangkok
and Provincial Areas
10Sample of our network
• Chulalongkorn University
• Thammasat University
• Kasetsart University
Private University in Bangkok
and Provincial Areas
5Sample of our network
• Bangkok University
• Assumption University
• University of Thai Chamber
of Commerce

9. Created by MotiveTalent
“Our network
covers 6 key departments of each university.
We work directly & continuously with career
centers, professors, student communities to
bring more career development opportunities
onto campuses. ”
41%
20%
15%
13%
6%
5%
คณะพาณิชยศาสตร์ และการบัญชี/คณะ
บริหารธุรกิจ | Faculty of Commerce
and Accountancy
คณะเศรษฐศาสตร์ | Faculty of
Economics
คณะอักษรศาสตร์/คณะศิลปศาสตร์/คณะ
มนุษยศาสตร์ | Faculty of Liberal
Arts
คณะวิศวกรรมศาสตร์ | Faculty of
Engineering
คณะวิทยาศาสตร์ | Faculty of Science
คณะสังคมศาสตร์ | Faculty of Social
Science

10. Created by MotiveTalent
CASE STUDY:
INSURANCE CAREER KICK OFF
CLIENT BRIEF
Our leading insurance client was seeking ways to promote
career options in insurance sector to Thai university
students. Their employees strongly believe in their brand
role of being “Born to Protect”. The Thai office operates in
a very international and innovative environment.
Objective
• To increase employer brand awareness and
consideration among target university students
• To widen recruitment pool for various functions
Target: Insurance major students

11. Created by MotiveTalent
The Campaign idea: Insurance career kick-off
We latched on the idea of soccer game that requires a
team to play to represent their company’s culture in our
creative theme.
Strategy
Our client has a very “team-focused” culture, where
everyone collaborates closely. Moreover, the company
celebrates diversity in the organization which leads to
innovative idea and better products that serve customers’
needs.
Execution
CareerVisa team organized a 1-day activity that
students can learn and experience the possibilities of
being part of the company. Students learned how our
client team works together and grows together,
understood what position is more suitable for them
through MBTI analysis, experienced working with the
company mentor coming up with future product, and
competed against peers from different universities to
win prizes.
Student insights: “ I’m seeking a culture that
fosters growth with steep learning curve. Having
a mentor support is important for my personal
growth.”
CASE STUDY:
INSURANCE CAREER KICK OFF
SOLUTION

12. Created by MotiveTalent
Over 5,000 students
reached across 9
universities
Exceeding event
capacity with more
than 80 students
showed up
100% of participants
agreed to attend
again and
recommend the event
All entry-level
positions filled with
12 qualified
candidates beyond
client’s expectation
RESULT

13. Created by MotiveTalent
CareerVisa's team is a group of high performance persons with a strong passion in
this job. They are new generation with a powerful innovation that can attack to our
prospect and outstanding from competitors in job market.
We would like to introduce our company branding to new graduate especially in insurance field but we have no
connection with them. So, we expect CareerVisa to help us in this part. We believe that Career Visa is a
community of graduate that can help to set up an activity for graduate to join our company in the future. Career
Visa can help us to design and create an organization of activity and also provide a survey result of graduate
need for new career. Introduce our company branding to graduate and also recruit them to
joint with us and help us organize for special event of career fair.
Khun Preeya Wongfant-AXA Thailand

14. EMPLOYER
BRANDING
STRATEGY

15. Created by MotiveTalent
You’re looking to build long term strategy
that aligns between your business & people
strategy We offer…
• Framework to find optimum point between
corporate branding, consumer marketing,
and people leader
• Strategy development process that is
driven with candidate research.
• Solution that is set to eliminate your
recruitment cost.
but you’re concerned about
• Working with corporate, consumer,
and employer brand
• Attracting future talent and building
pipeline

16. Created by MotiveTalent
Explore
• Brand health check
& goal setting
• Quantitative &
Qualitative research
• Scanning
competitive
landscape
Planning
• Develop EVP, brand
architecture, persona
• Brand roadmap
• Map candidate’s
journey
Measuring
• Tracking results
against the goal
being measured
Building
• Storyboarding
• Develop the
collateral including
website, job ads,
poster, recruiting
activities, internal
activities etc.

17. TALENT
ENGAGEMENT
PLATFORM
PROVIDER

18. Created by MotiveTalent
You’re looking to build employer brand
awareness while managing your budget in
the most efficient manner
Annual career conference that reaches more
than 1000+ students in exposure and engage
more than 300+ students
• Attracting massive number of young
generation and eye balls
• Maintaining exposure over long period
of time (minimum of 1 month)
• PR-ability of your content
WE offer…
YOU’RE concerned about

19. Created by MotiveTalent
where students can set career goal and equipped with basic foundation to reach their goal
1-day intensive career preparation“ ”
97% have a greater
understanding about making
career transition
99% have a greater
understanding about making
career transition
99% of the students report
high satisfaction from the
experience.

20. Who have we worked with

21. STILL CURIOUS?
LEARN MORE : )
http://motivetalent.wordpress.com
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Contact: Pin Kasemsiri
E-mail: Pin.kasemsiri@careervisathailand.com
Cell phone: 089-776-3203