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Ethics & Legal
   Social Behaviour




Thursday, November 19, 2009
Socially Responsible      ethical   Not ethical   Not legal
                                         but legal



Thursday, November 19, 2009
ETHICAL DECISION
                                   MAKING




                                  SOCIAL-
     INDIVIDUAL
                              ENVIRONMENTAL      OPPORTUNITY
       FACTORS
                                  FACTOR




Thursday, November 19, 2009
Thursday, November 19, 2009
• Identify and Define the Facts




Thursday, November 19, 2009
• Identify and Define the Facts
                     • Define, Higher Order




Thursday, November 19, 2009
• Identify and Define the Facts
                     • Define, Higher Order
                     • Stake Holders




Thursday, November 19, 2009
• Identify and Define the Facts
                     • Define, Higher Order
                     • Stake Holders
                     • Options



Thursday, November 19, 2009
• Identify and Define the Facts
                     • Define, Higher Order
                     • Stake Holders
                     • Options
                     • Consequences


Thursday, November 19, 2009
• Golden Rule


                               Golden Rule
Thursday, November 19, 2009
Emmanuel Kant
Thursday, November 19, 2009
Thursday, November 19, 2009
Thursday, November 19, 2009
Thursday, November 19, 2009
What right do you have to own my DATA




Thursday, November 19, 2009
25%
Thursday, November 19, 2009
25%
                               X
Thursday, November 19, 2009
Informed Consent




Thursday, November 19, 2009
Retargeting
         data mining




Thursday, November 19, 2009
Pay per post




Thursday, November 19, 2009
Monitor Employees




Thursday, November 19, 2009
Thursday, November 19, 2009
Thursday, November 19, 2009
Thursday, November 19, 2009
Ford Recalls




Thursday, November 19, 2009
Typo Squatting




Thursday, November 19, 2009
Patents




Thursday, November 19, 2009
Patents

                   • Amazon: One click




Thursday, November 19, 2009
Patents

                   • Amazon: One click
                   • Priceline: Name your price



Thursday, November 19, 2009
Patents

                   • Amazon: One click
                   • Priceline: Name your price
                   • Doubleclick: Dynamic Advertising


Thursday, November 19, 2009
Thursday, November 19, 2009
VS.




Thursday, November 19, 2009
Thursday, November 19, 2009
Child security
Thursday, November 19, 2009
COPA
   child protection




Thursday, November 19, 2009
Gambling and porn




Thursday, November 19, 2009
Thursday, November 19, 2009
Privacy
                              & Confidentiality




Thursday, November 19, 2009
Thursday, November 19, 2009
• http://www.youtube.com/watch?
                                v=BGrji2bIiG8hyperlink
Thursday, November 19, 2009
Affiliate taxes




Thursday, November 19, 2009
Thursday, November 19, 2009
Net Neutrality




Thursday, November 19, 2009
Thursday, November 19, 2009
Thursday, November 19, 2009

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Ethics