Get Latest trends on 2012 Email Marketing. Slide has been shared for all email marketers.

1. Email Marketing Trends to Check
Out
Summary:
What do you need to know about Email Marketing
trends to adapt with the current market? Here are 5
pointers to give you a heads up.
• Targeting customers based on Location
• Importance of Personalization
• Screensize Apalooza matters
• Re-engaging customers
• Socializing with your customers and prospects
If you are one of those savvy marketers looking
forward to instant success with your email
marketing, you need to stay ahead of all these trends.
Location
Is there anything more relevant to you than knowing
where your customers or your prospects are at that
specific time? But it is also true that they don’t want

2. you to follow them unless and until they ask you to
come along. Our solution –integrate geo-targeted
marketing with the social media networking which
turns out to be a perfect permission-based marketing.
Personalization
Marketing is no longer just selling your product or
your service. Now it’s time to get real, more
personal and add value. All you need to do is pay
attention to your customers’ behavior and
conversations. Do not concentrate just on selling,
send emails to inform, educate, entertain, surprise
and provide value. Include your customers’ voice in
your emails. It brings life to your messages.
Humanizing your brands through your customers’
words is the best promotional copy ever.
Screensize Apalooza
Do you know that the sales of the smart phones have
thrashed the sales of PCs? Screensize Apalooza is
where people view your emails, websites, blogs,
forums, etc.from different platforms. These
platforms have different sizes, shapes, software

3. andfunctionality. Hence, you need to take utmost
care while designing. Design in such away that it is a
fingertip in place of mouse. Take care while
providing the hyperlinks and see to it that the images
get auto-adjusted according to the screen size.
Ensure that the content is readable for the fullest
range of devices.
Re-Engagement
Do you know that email recipients are likely to
receive 5,000+ advertising or marketing messages
per day? It’s no wonder that most of your email
marketing messages are turned out due to irrelevant,
confusing content and disturbing calls-to-action, etc.
You need to engage your customers before they
become inactive.Analyze your database from time-
to-time and track their web behavior and event
attendance. When you spot your customers tending
to become inactive, drive them to a nurturing
program exclusively designed for customer
engagement.
Socialize

4. With 800 million Facebook users, 200 million
Twitter users and more than 100 million
professionals in LinkedIn, it’s time to think
strategically and holistically and shift the
communication patterns to match your customers’
preferences. Monitor social sharing patterns and
know where and how to target. Grow your email
database through social networking and mobile.
Design campaigns that focus more on content that is
worth sharing. Integrate both social media and
mobile and drive traffic from your twitter teasers to
your websites, blogs, etc. You can use your emails
to grow your followers and fans.
With these trends, you can have more access to
customers and prospects’ behavior. Socialize and
engage them. Through marketing automation, you
can send personalized emails to millions of
recipients. and find your feet in today’s thriving
email marketing scene.