Presented at GIANT 2016 Discussing the importance of scrappiness in design

1. Don’t Worry, Be Scrappy
GIANT 2016
Amy Chenault
@piquancy
piquancy@gmail.com

2. Amy Chenault

3. Sucks @ drawing
Amy Chenault

4. Sucks @ drawing
Enjoys clichés
Amy Chenault

5. Sucks @ drawing
Enjoys clichés
Psychology/Cognitive Science -> Design
Amy Chenault

6. Sucks @ drawing
Enjoys clichés
Psychology/Cognitive Science -> Design
Designer&Researcher @ IBM
Amy Chenault

10. ©2016 IBM Watson Health - Design CONFIDENTIAL

11. Erin Hoffman-John, 2015

16. What does scrappy mean to you?

17. Scrappiness = Doing something about it

18. Scrappiness = Innovate around a problem

19. “…it often means lack of the
process to me"

20. “…usually that’s a code for cost
savings or tenuous financials"

22. What does scrappy mean to you?
+ -

23. What’s the scrappiest thing you’ve
ever done?

24. Awareness & Reflection

25. • Personality conflicts
• Shitty boss
• Mismatched expectations

26. • Personality conflicts
• Shitty boss
• Mismatched expectations
Was fired

27. Grew self awareness
after reflecting on
what bullshit he can
and cannot handle
• Personality conflicts
• Shitty boss
• Mismatched expectations
Was fired

28. “For me the conditions are,
feeling like my fate is completely in their
hands, [dealing with] too strong
personality, feeling trapped…”

29. “What’s it like to be an observer?
To be on the project?
Did I actually provide a research
experience the team needed?”

30. Bravery

32. Disagreed with
his boss

33. ©2016 IBM Watson Health - Design CONFIDENTIAL

34. Took the initiative to
make the internal
tools better
Disagreed with
his boss

35. Learned from and
teamed with people
across the company
Took the initiative to
make the internal
tools better
Disagreed with
his boss

37. “I’m, like, thinking, I’m totally
getting fired…”

38. Got executive approvalLearned from and
teamed with people
across the company
Took the initiative to
make the internal
tools better
Disagreed with
his boss

39. 20%
Calls dropped

40. 20% 4%
Calls dropped

41. Phoenix Blood

43. “I was told by the CFO that I cost
the company 20 million dollars…”

44. Made a bad
decision and cost
the company $20M

46. Made a bad
decision and
cost the
company $20M
Sees the mistake
as an opportunity

47. Sees the mistake
as an opportunity
Made a bad
decision and
cost the
company $20M
Sees the mistake
as an opportunity

48. 50% of
Zappo’s
business

50. Awareness & Reflection
Bravery
Phoenix Blood

51. Scrappiness

53. Thank You
John Athayde
Astrid Chow
Erin Hoffman-John
Darren Hood
Brian Kalma
Jeremy Kriegel
Peter Merholz
Adam Polansky
Paul Sherman
Jared Spool
Georgette Sullivan
…and everyone who took the survey

54. Thank You

55. ?
Amy Chenault
@piquancy
piquancy@gmail.com