As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth. Serve others. Tell stories. Move the center 1. Influence: - Attract & Serve - 5 Quick tips 2. Relationships: - Nurture and develop - Tell your story through the stories of others 3. Customer Centric Growth - Put the customer in the center of everything - Only connect