Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.
2. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
Twitter for
Dummies
Inbound
Marketing
Evangelist
94,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)
3. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade
my
browser?
What’s
Web 2.0?
Twitter
is
Dumb!
NO business
network in Boston
4.
5.
6. “Laura Fitton… has
thousands of people
following her on Twitter. …by
consistently touching a tribe
of people with generosity
and insight, she’s earned
the right to lead”
-Seth Godin, Tribes
14. 10 Things to Know in 3 Easy Parts
I WHAT? • An EKG for Attention
• Sensing & signaling network
• The Message is the Influencer
• Any to Many
• 5 BILLION publishers
II HOW? • Be Useful
• Tame the Fox
• Maintain loose ties
III WHAT NEXT?
• Vulnerabilities
• Explore the humble #
15. 10 Things to Know in 3 Easy Parts
• An EKG for Attention
• Sensing & signaling network
• The Message is the Influencer
• Any to Many
• 5 BILLION publishers
I WHAT?
16. “Facebook” search on tweetcharts.com May 17, 2012
“it’s like an EKG for attention”
-Joel Lunenfeld @JoelL
60. INSPIRED?
Start working on your success
story. Sign up for a HubSpot
free trial and see how the
integration of content creation,
engagement and analytics leads
to awesome marketing results.
Learn more today!
http://bit.ly/talkhubspot
Thank you!
Laura Fitton @pistachio
pistachio@HubSpot.com
61. URLs mentioned in the talk
• Ian Schafer’s (@ischafer) OMMA talk:
http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30-
minutes-my-omma-social-internet-week-presentation/
• SocDir (fka oneforty) http://socdir.com
• Marketing Grader http://marketing.grader.com
• Twylah http://twylah.com
• Social Flow http://socialflow.com
• DataMinr http://dataminr.com