When it comes to digital, there are some areas worth splashing out on, and others where you can hold back. Gartner suggest businesses invest 2.5% of company revenue in digital marketing*. So if you’re a €500,000 business,
a ballpark figure to spend on digital marketing would be around €12,500. If you have this investment, fantastic. But if you don’t, there are other ways to create impact. This paper outlines some of our suggestions on where to focus your budget, and where you can make savings.
*Gartner Digital Marketing Spending Survey