Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
MapInfo Forums 2014
Geof Stubbs
Senior Network Analyst
Jaguar Land Rover Australia
2 MapInfo Forums 2014
Overview Jaguar Land Rover Australia
Jaguar Land Rover Australia
Importer & Distributor of Jaguar & ...
3 MapInfo Forums 2014
Business Problem
Needed a way to accurately manage dynamic dealership PMA
territories based on postc...
4 MapInfo Forums 2014
The Solution
 MapInfo Professional v12.5 – Extensive use of redistricting with
market data attached...
5 MapInfo Forums 2014
Use this slide for a
Full-bleed image
Redistricting
6 MapInfo Forums 2014
PMA Review (TAM)
7 MapInfo Forums 2014
PMA Review % Penetration by Vfacts
8 MapInfo Forums 2014
Use this slide for a
Full-bleed image
9 MapInfo Forums 2014
PMA Demographic Indicators
10 MapInfo Forums 2014
Outcomes
 The complexities of initially managing three separate PMA
structures in two databases in...
11 MapInfo Forums 2014
Next steps
 With major new product launches planned each year for the next
5 years, JLRA will have...
12 MapInfo Forums 2014
Questions?
Próxima SlideShare
Cargando en…5
×

The use of Location Intelligence to reduce risk and uncover hidden opportunities

627 visualizaciones

Publicado el

Geof Stubbs, Senior Network Analyst at Jaguar Land Rover Australia presents on 'the use of Location Intelligence to reduce risk and uncover hidden opportunities' at MapInfo Forum 2014 in Sydney.

http://www.mapinfo.com/

Publicado en: Empresariales
  • Sé el primero en comentar

The use of Location Intelligence to reduce risk and uncover hidden opportunities

  1. 1. MapInfo Forums 2014 Geof Stubbs Senior Network Analyst Jaguar Land Rover Australia
  2. 2. 2 MapInfo Forums 2014 Overview Jaguar Land Rover Australia Jaguar Land Rover Australia Importer & Distributor of Jaguar & Land Rover vehicles in Australia Current sales around 10,000 through a Dealer Group including:  22 Jaguar & Land Rover Dealers  18 Land Rover Dealers  1 Jaguar Dealer Senior Network Analyst for the company and my responsibilities include Network Development, Dealer financial analysis, and managing Dealer Agreements/legal
  3. 3. 3 MapInfo Forums 2014 Business Problem Needed a way to accurately manage dynamic dealership PMA territories based on postcodes. PMAs are the building blocks to support our dealership network and help us report monthly sales data to ensure we have a strong future dealership network strategy. We need to understand areas of future opportunity for new site development and gain a competitive edge through forward-thinking.  Originally 3 PMA sets – Jaguar, Land Rover, Volvo  Reduced to 2  Reduced to 1
  4. 4. 4 MapInfo Forums 2014 The Solution  MapInfo Professional v12.5 – Extensive use of redistricting with market data attached to PMA’s  MapInfo AnySite – Consideration of demographic info & changes  MapInfo Drive-Time – An alternate approach to PMA construction  MapInfo Suburbs Data – higher degree of granularity – 16,000 pieces in the jigsaw as opposed to PC with 4,000 pieces.
  5. 5. 5 MapInfo Forums 2014 Use this slide for a Full-bleed image Redistricting
  6. 6. 6 MapInfo Forums 2014 PMA Review (TAM)
  7. 7. 7 MapInfo Forums 2014 PMA Review % Penetration by Vfacts
  8. 8. 8 MapInfo Forums 2014 Use this slide for a Full-bleed image
  9. 9. 9 MapInfo Forums 2014 PMA Demographic Indicators
  10. 10. 10 MapInfo Forums 2014 Outcomes  The complexities of initially managing three separate PMA structures in two databases in two countries (Aust & UK) – and subsequent company changes – which led to reducing the geographic complexity from 3 sets to 2 sets to 1 – in simple terms this would not have been achievable without the MapInfo suite.  Utilizing both Drive-Time and Suburbs base data has enabled the construction and management of PMA’s at the required level of granularity  AnySite enables us to optimize location decisions with demographic data
  11. 11. 11 MapInfo Forums 2014 Next steps  With major new product launches planned each year for the next 5 years, JLRA will have a significant increase in unit volumes.  And the lead time for new greenfield metro Dealerships around 18 mths to 2 years  We need to plan our future Dealer network now – with the right balance of increased throughput and new appointments.  Location intelligence and planning is the key!
  12. 12. 12 MapInfo Forums 2014 Questions?

×