1. Corporate Identity Guide
September 11, 2011

2. Introduction/Overview
In today’s global society companies compete with each other for the
world’s attention, for customers, for technology and for capital. The way a
company is perceived by its stakeholders is central for many major
decisions. Therefore a company must build and guide a specific image to
the world.
Focused, consistent and strategic communication is needed to grant a
company a sustainable, distinguishable and advantageous image to its
stakeholders, in other words a “company brand”. Successful corporate
branding i.e. communicating a unique, unmistakable profile makes a
company stand out above others. In this respect, corporate branding is a
vital investment into the future of SISCON.
This manual contains the visual guidelines for SISCON’s worldwide
presentation. A consistent application of these guidelines is needed to the
strengthening of the brand. The uniform appearance is the base to
increase the impact of our activities by a higher degree of recognition.
We thank everybody who helps us creating a uniform appearance of
SISCON globally by applying the following guidelines.
Siscon Medical
September 2011

3. Corporate Identiy
This chapter illustrates the identity of SISCON as a brand. It determines the values and
messages of SISCON to be communicated and aims to position SISCON uniquely in the
international competition.
The identity SISCON is the basis for the core messages, the tonality and the visual
elements of SISCON’s communication to the world.
Glossary
Corporate Identity
The Corporate Identity (CI) is the identity and
personality of a company or organization. It
defines the overall behaviour, communication
and visual appearance of a corporation.
Corporate Design
The Corporate Design (CD) is a part of the
Corporate Identity. It contains the entire visual
appearance of a company or organization.
The design of various means of
communication, e.g. logo, stationary,
advertising material, pakacging etc. is part of
the CD.
CD Manual
The Corporate Design manual brings together
all distinctive characteristics of the Corporate
Designs plus its definitions and
measurements. It contains mandatory as well
as optional guidelines.
Appearance
The visible, visual appearance of a company
or organization, also called Corporate Design.
Logo
Logo is a synonym for signet, company sign,
company logo.
Point
Unit of measure in the typographic measuring
system, 1 point = 0.376 mm.
Exclusive Zone
Defines the free space around the logo. The
eexclusive zone makes sure that no other
graphic elements are positioned too close to
the logo and thus compromise its impact.
Scaling
Up and down sizing of signs and pictures.
URL
Uniform Resource Locator. The URL specifies
the exact address (domain name, directory)
for internet data used mainly within the World
Wide Web.

4. The Logo
Symbol
Logo

5. Minimum Size and Clearspace Requirements
0.75" (19mm)
0.75" (19mm)
X
X
X
X
Where there is any doubt about the correct
distance, the width and height of the upper
case ‘X’ should be used to calculate, as
indicated below.
Monologo

6. Optimal Logo Usage
Logo with tagline
s w i s s
s t a r
d e n t a l
i m p l a n t s
Reversed out Symbol
Reversed out Logo

7. Color
Colour
The following logo colour specifications apply
according to the reproduction/print process
Printing spot colour.
Pantone 1797C/1797U
CMYK
0
100
95
5
RGB
225
26
39
HEX
0
75
80
Mono
The logo may appear in mono (solid black),
where it should always be reproduced as
100% solid colour and not as a tint. The
logo should always be reproduced against a
contrasting background, and a white version
is available where reversing out is necessary.
Pantone Black C/U
CMYK
0
0
0
100
RGB
0
0
0
HEX
0
0
0

8. Typeface
The Siscon typeface is Helvetica, and
this should be used for all corporate
communications. Helvetica should always
be used, where possible, for any corporate
correspondence,with Helvetica Bold being
used to provideemphasis.
If Helvetica is not available, Arial may
be used as a preferred alternative.
It is suggested that additional typefaces
should be sans-serif, and should be chosen
to complement Arial. A few suggested
examples are indicated below.
Helvetica
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Helvetica Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Suggested Additional Typefaces
Arial
Geneva
Trebuchet

9. Letterhead
25 mm
164 mm
14 mm
40 mm
Company Name
1234 First Avenue
Suite 123
City, AB 12345 Switzerland
Size:
210 x 297mm
Dear Name Surname,
Body Text:
Helvetica
10pt type
14pt leading
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Size:
85 x 54 mm
Address:
Helvetica
8 pt type
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber
tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim
placerat possim assum.
Sincerely yours,
Name Surname
Title
Department
SISCON MEDICAL GmbH
Neuengasse 19
CH-2501 Biel/Bienne
Switzerland
14 mm
25 mm
www.siscon.ch
info@siscon.ch
P: +41 32 322 22 11
F: +41 32 322 22 35
C: +41 79 689 04 79

10. Buisness Card
Front
a breath of swiss air in implant dentistry
Size:
85 x 54 mm
Tagline Font:
Segoe Script
7pt type
Back
Name Surname:
Helvetica Bold
8pt type
7.2 mm
Qualification:
Helvetica
6pt type
Title:
Helvetica
7pt type
Address:
Helvetica
6.5 pt type
Name Surname
MSc, MBA
Managing Director
align
www.siscon.ch
SISCON MEDICAL GmbH
info@siscon.ch
Neuengasse 19
CH-2501 Biel/Bienne
Switzerland
5 mm
5 mm
P: +41 32 322 22 11
F: +41 32 322 22 35
C: +41 79 689 04 79

11. Address:
Helvetica
7 pt type
SISCON MEDICAL GmbH Neuengasse 19 CH-2501 Biel/Bienne Switzerland
www.siscon.ch info@siscon.ch
P: +41 32 322 22 11 F: +41 32 322 22 35 C: +41 79 689 04 79
Envelope
10 mm
Size:
162 X 229 mm
10 mm
10 mm

12. Tshirts
Whenever possible,
the red letter forms
should be used on white.
For example, a
white shirt with red letters.
If the logo needs to be
placed over a dark
background, either logo
may be used depending on
readability and number
of colors available.

13. For further information and
reproduction authorisation contact:
SISCON MEDICAL GmbH
Neuengasse 19
CH-2501 Biel/Bienne
Switzerland
www.siscon.ch
info@siscon.ch
P: +41 32 322 22 11
F: +41 32 322 22 35
C: +41 79 689 04 79