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2. MOBILE SEO & SEARCH (AND GENERAL GOOGLE STATS)
Mobile and Search Engine Optimization are so intertwined now, the term
“Mobile SEO” has become somewhat redundant.
Let’s take a quick look at Google’s algorithm updates for mobile
search:
April, 2015: Google unleashed “Mobilegeddon”, an update for their search
formula to rank mobile-friendly websites higher.
May, 2016: A second iteration of Google’s first mobile-friendly update, in
order to continue improving the mobile user-experience.
January, 2017: Google Intrusive Interstitials Mobile Penalty (Pop-up ads)
2017: Google’s Mobile First Index. Google announced late 2016 their
intends to index and rank pages in line with the mobile form of an internet
page, instead of the desktop version.
When is Mobile First Index launching
Who knows… in March, 2017 Google’s Gary Illyes said They behind the
mobile-first index wants it to.

3. MOBILE SEARCH: LOCAL & LOCATION-TARGETED ADS
Mobile searches with local intent are rising, and advertisers are putting more income into such things as location-targeted ads to take
advantage of the popularity.
Local searches are increasing 50% quicker than mobile searches overall – Search Engine
Land (2016)
Based on Google, another of mobile searches are local. Which local searches on cellular devices are increasing 50% quicker than
mobile searches in general.
This really is likely true. And sure the main reason Google has started putting more focus on local map ads in search, especially
important for local search advertisers.
Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021
– BIA/Kelsey (2017)
Location-based ads include individuals targeting users inside a given location, and/or targeting users searching with local intent (i.e.
“plumber dallas tx“).
It’s hard to see internet search engine results by location since Google removed this selection. But you may still find multiple solutions
available to view SERPs by geo-target location.

4. MOBILE PAGE LOAD SPEED, AMPS, & AFFECT ON TRAFFIC
Page Load Speed is basically how long it requires for any
web site to completely load. As well as in mobile, pages will
typically take a lot longer to load.
I really just discovered this nifty little tool, while penning this.
I do not know where else to place it, so I’m sticking it ry-
chee-ruh! Presuming you trust Google’s statistics, browse
the effect mobile speed can have on your ad revenue.
Google’s Faster Mobile Pages (AMP)
constitute 7% of visitors to US publishers
– Adobe Analytics (2017)
Google’s Faster Mobile Pages (or AMPs), introduced in
October 2015,
Should deliver lightning-fast web surfing. By serving pages
through their very own servers, Google has the capacity to
load content from search engine results with amazing speed.

5. MOBILE USAGE, INTERNET, & WEB TRAFFIC STATISTICS
In a global scale, smartphone usage is exploding. And not
simply within the U.S. and The United States. The huge shift
to smartphones is happening in most markets worldwide.
What’s the Global Device of Choice
Individuals running around the Android operating-system.
86% of smartphones offered are operated by Android, versus
13% running on Apple’s iOS.
69% of digital media time is allocated to
mobile – comScore (2017)
comScore’s new report (“2017 US Mix-Platform Future in
Focus“) reveals digital media consumption keeps growing,
which nearly 70% comes from mobile usage. Not terribly
surprising, but something else to assist reiterate mobile’s
dominance.

6. MOBILE USAGE, INTERNET, & WEB TRAFFIC STATISTICS
Over 8 in 10 online users uses a smartphone to gain
access to the net regularly in 2017 – eMarketer
(2017)
The quantity of U.S. desktop/laptop only online users is dwindling – lower
from 25 million in 2015, to 18 million individuals 2017. And likely to be lower
to 11 million desktop-only users by 2021.
Meanwhile, Mobile-only online users have become 28% within the last 2
yrs alone, at 41 million U.S. in 2017.
77% of american citizens possess a smartphone, up
from 35% this year – Pew Research (2017)
This can be a awesome statistic. But honestly, I’m surprised smartphones
haven’t eclipsed 90% in the usa yet.
Even hobos have smartphones
This baby includes a smartphone! And guess what happens? He’s going to
close an enormous deal!

7. MOBILE USAGE, INTERNET, & WEB TRAFFIC STATISTICS
Over fifty percent of website traffic
originates from mobile or tablet – Stat
Counter (2016)
In October, 2016, global internet usage finally grew to
become mobile, with mobile/tablet eclipsing desktop 51.3%
to 48.7%.
For this reason among the first things we glance at with new
customers is when mobile-friendly the website truly is.
Make sure at the very least you’ve checked the following:
•Mobile pageload speed
•Googlebot rendering
•User-Experience (UX) metrics in Google Analytics
•Clear calls to action on mobile
•Functionality on mobile
•Element sizing for different resolutions
•Content overlap

8. MOBILE USAGE, INTERNET, & WEB TRAFFIC STATISTICS
68% check their phone within fifteen minutes
of getting out of bed – Google Micro-
Moments (2015)
That’s two-thirds of smartphone users – checking facebook news
feeds, seeing the number of likes their Instagram photo got,
checking email, and tweeting how a full day goes – within fifteen
minutes of getting up.
30% even admit getting “anxious” once they do not have their
phone together.
US consumers spend 5 hrs each day on
cellular devices – Flurry Mobile (2016)
5 hrs each day on cellular devices – this really is up 20% from
2015. And many of the time is put in apps, instead of browsers.
Facebook and Facebook-owned Instagram and WhatsApp
dominate the greatest tell 19% of individuals 5 hrs.

9. MOBILE SOCIAL MEDIA USAGE (SOCIAL APP STATISTICS)
Millennials are goin nuts y’all!
Easy there. My fellow Millennials and that i do indeed spend our
great amount of your time Facebooking and Instagramming on
the smartphones. BUT, can you think that Generation X is more
addicted to social media than us Millennials? Eat that Obama!
Anyway, it’s obvious that social networking and social media
usage on mobile is very large. And it is still increasing
80% of social networking time is allocated to
a mobile phone – comScore (2016)
Mobile dominates with regards to social networking. And
Facebook dominates with regards to social networking on mobile.
Top 10 Social Media Apps (March, 2017): In the data at
SimilarWeb, I required the top Google Play Apps based on
SimilarWeb’s Usage Ranking

10. MOBILE SOCIAL MEDIA USAGE (SOCIAL APP STATISTICS)
1.15 billion of Facebooks 1.23 billion daily active
users are mobile – Facebook (2017)
By making use of this massive audience, marketers can improve brand
awareness, generate targeted leads, promote something new, and
other great tales.
The primary benefit of Facebook advertising (apart from its achieve) is
segmentation. You are able to segment your ad achieve hitting the right
audience.
82% of Twitter users are being able to access
using their mobile phone – Venture Beat (2016)
And just for fun, here are the Top 3 most popular tweets of 2016!

11. M-COMMERCE (MOBILE SHOPPING STATS)
Let’s say you sell stuff online, mobile e-commerce is essential for you. I do
not such as the term “m-commerce“… pointless, I simply think it may sound
dumb. Anyway, here are a few mobile shopping statistics. Enjoy!
78% of shoppers designed a purchase on their own
mobile phone in 2016 – The Financial Brand (2017)
It’s taken a couple of years, but we’re now at the stage where many people
are comfortable buying online. Now that more websites are mobile-friendly,
with application development and usage increasing, users have made the
decision they’re greater than comfortable shopping on their own
Smartphone.
36% obtained a physical product. And 33% designed a payment utilizing a
mobile application, up from 16% from 24 months prior (2014).

12. M-COMMERCE (MOBILE SHOPPING STATS)
Mobile comprises 21% of internet spending – comScore (2017)
Data outlined in comScore’s M-Commerce Report comes from Q4, 2016, so super recent. And from the marketing perspective, the
information is much more relevant, because this includes holiday purchasing.
From the $109.3 billion spent online in Q4, $22.7 billion (21%) was on mobile. This really is up from the mere 4% this year. So going from that
to now 21%, it’s reliable advice that at some stage in the long run, mobile will exceed desktop in e-commerce purchases.

13. M-COMMERCE (MOBILE SHOPPING STATS)
Shopping cart software abandonment
rates are 78% on mobile (versus 63% on
desktop) – Barilliance (2016)
While spending on mobile is increasing, shopping cart
abandonment is a great concern for mobile marketers.
That said, here’s a positive takeaway for mobile marketing.
According to the Barilliance report, “Retailers who
retargeted users who abandoned their cart with shopping
cart abandonment email saw conversions of 17.6% from
these emails”.
According to ventureburn.com a few of the friction points
causing mobile cart abandonment range from the following:
•A long checkout process
•Poor mobile design
•Page load speed
•Registration forms

14. MOBILE ADVERTISING (OVERALL SPEND, FORECAST
PROJECTIONS, & Impact ON CONSUMERS)
This includes more general stats about mobile advertising, and figures on
mobile ad spend in general. You’ll find more specific mobile ad stats
sprinkled throughout this short article – like stats on Video ad spend,
Native (In-Application) ad spend, etc.
Worldwide, $143 billion is going to be allocated to
mobile ads in 2017 (two times those of 2015’s $71
billion) – Moinstall (2017)
An absolute positive for mobile advertisers, especially individuals who’ve
recently been honing their mobile ad targeting skills.
However, I still believe that mobile advertisers are behind this trend a
little. For instance, oftentimes within our paid search for clients we
dominate a current advertising campaign account. Also it still boggles my
thoughts that lots of have no idea have bid adjustments setup, mobile
versus desktop.

15. MOBILE ADVERTISING (OVERALL SPEND, FORECAST
PROJECTIONS, & Impact ON CONSUMERS)
U.S. mobile ad spend will grow from $33 billion in
2016 to $72 billion by 2021 – BIA/Kelsea (2017)
Without doubt, the sheer amount of U.S. Smartphone usage is driving the
elevated spend in mobile. And smart digital marketers are seeing great
return by focusing much more of their efforts on mobile advertising.
$.55 of each and every $1 allocated to mobile
advertising is wasted – Forrester (2016)
Forrester’s study discovered that only 27% mobile ads led to an optimistic
response, and estimates that 55% of mobile ad spend is wasted.
70% of individuals dislike mobile ads – HubSpot
(2016)
I happened across an excellent article by #VideoDesign, which details
why people hate ads. Recommend! Emily Winsauer sums up well with
“People feel overwhelmed, interrupted, and stalked by bad digital ads,
however they don’t really mind the great ones.”

16. MOBILE VIDEO MARKETING & VIDEO CONSUMPTION
Video advertising is extremely popular. And video traffic on mobile particularly, is forecasted to grow 50% every year through 2022. So be
prepared to learn more about mobile marketing with video within the several weeks and a long time.
Video ad spend might find double-digit growth each year through 2020 – eMarketer (2016)
Technically, this statistic isn’t specific to mobile. Consider video is rising with mobile, it’s greater than relevant.

17. MOBILE VIDEO MARKETING & VIDEO CONSUMPTION
And, according to
Ericsson’s Q3 2016
Mobility Report, mobile
video traffic will see 50%
growth every year
through 2022.

18. MOBILE VIDEO MARKETING & VIDEO CONSUMPTION
92% of shoppers share mobile videos with other
people – HubSpot (2016)
And if you’re able to get creative, you will get an enormous achieve together
with your video. Such as this clever video ad about mortgage bailouts, having a
lady dancing without anyone’s knowledge within what seems to become a
static photo. This video ad from Lower My Bills generated 3.4 million views
around this publish.
YouTube videos on mobile possess a greater achieve
than TV, even during prime-time hrs – Think With
Google (2016)
Caveat: The stat goes, “YouTube reaches more 18-49 year olds during prime
time compared to top ten network shows combined
So take having a touch of suspicion. This statistic comes from Google, and it is
certainly getting used to kick’em while they’re lower – tv that’s.
Caveat #2: Stat was introduced during YouTube’s annual pitch to advertisers,
known as Brandcast. Ben Popper of The Verge writes
Individuals figures really are a bit vague. We have no idea exactly the number
of individuals are watching, or if anyone funnel compares to matching the
achieve of network TV programming.”

19. MOBILE EMAIL STATISTICS
E-mail marketing originates a lengthy way since Hotmail was introduced
back in 1996 the very first web-based email service. I believe I have a
hotmail account somewhere available.
Mobile has altered the landscape for e-mail marketing. Users prefer
email having a responsive design. Email is something in mobile
marketing where I’m visiting a large marketing lag behind consumption
growth.
56% of email is opened up on mobile – Litmus
(2016)
It was April of 2016, where Litmus reported an archive-breaking 56% of
email opened up in mobile. It is really an 8% rise in mobile email opens
YoY.
Emails having a responsive design get 24% more
clicks mobile – YesMail (2015)
I had been trying to not give a stat from before 2016, but this is actually
the newest data I possibly could find. However, Yesmail’s e-mail
marketing report uses data from Q4 of 2015, so not terribly distant.

20. APP USAGE & ADVERTISING, & NATIVE (IN-APP) ADS
In-application ads are among the fastest growing types of mobile
advertising. More brands and agencies are realizing the disparity
between your time individuals are spending in apps in comparison to the
allocation of ad spend within this medium.
900 billion hrs were put in apps worldwide in 2016
– App Annie (2017)
This really is 150 billion hrs greater than the year before. And when
you’re thinking it’s all from gaming apps, reconsider.
Application Annie’s report implies that non-gaming apps (i.e. banking
and shopping apps) contributed more towards the growth than gaming
apps did.
86% of smartphone users time is put in apps (14%
in browser) – eMarketer (2016)
With regards to the % of smartphone time put in apps, Americans spend
86% in apps, and 14% in browsers.
And here’s phone 5 best most used iOS apps,courtesy of Moment.

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