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Russo\'s Franchise Brochure

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Russo\'s Franchise Brochure

  1. 1. frAnchise oPPorTuniTiesown more than a great restaurant, own a neighborhood favorite. A TrAdiTion of fAmily VAlues And frAnchise excellence
  2. 2. TWo concePTs one fAmily neW york PizzeriA coAl-fired iTAliAn cuisine We’ve taken an incredible amount of care in developing Russo’s Coal-Fired Italian Kitchen expands our two distinct franchise opportunities that blend the concept in every way: the menu, the building, the undeniable passion of the Russo’s dining experience target markets. What has remained the same? The with unrivaled business models. We invite you to freshest, premium ingredients; the authentic Italian learn more about our two concepts – Russo’s NY recipes; the old world charm and hospitality. It’s all Pizzeria and Russo’s Coal-Fired Italian Kitchen. been repackaged into an upscale, sit-down restaurant. New York Pizzeria has experienced steady growth No matter which concept you choose to explore, let since the first restaurant in 1992, now with more than your love for incomparably fresh food lead the way. 30 locations and international expansion. The success It defines our ability to set ourselves apart from of this award-winning, fast-casual concept prompted other franchise concepts. the addition of Russo’s Coal-Fired Italian Kitchen.The WoodlAnds richArdsonTexAs dAllAs, Tx
  3. 3. russo’s BrAnd iT sTArTed Promise Our mission is to serve fresh-to-order meals that reflect the integrity of our original family recipes – in in The russo a fast-casual environment. From fresh ingredients to authentic know-how, every Russo’s franchise location will master the skills fAmily it takes to deliver a delicious, quality Italian meal for our customers – every time. kiTchen…cAPrese
  4. 4. Gioie dellA TAVolA(Joys of The TABle) In traditional Italian families, some oflife’s greatest joys take place around the table. It’s around the table that hearts are opened,ties of love and friendship are formed and strengthened, and life’s celebrations unfold.At Russo’s, we strive to recreate this phenomenon and foster the bonds between familyand friends at each and every meal. Russo’s is about so much more than the food – it is theexperience that keeps customers coming back. They come for warmth, conversation, and asense of belonging. They feel a part of a tradition that is much bigger than any of us.GenerATions in The mAkinG Traditions are passeddown for a reason. They provide a means to honor and maintain bonds with ourancestors. In Chef Russo’s case, his family traditions play a role in every aspect ofthe business – the preparation of each authentic recipe, the welcoming warmthshown to each customer, the respect with which each employee is treated. It hasall been passed down through generations so as never to be forgotten.
  5. 5. The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life – the homemade food, the celebrations and the many fond memories.“Because our company holds ourfamily name and family recipes, we’re One such memory found Anthony and his siblings helping his Grandma Carmagna with her fresh cream cannoli. To make thededicated to continuing the family cannoli shells, the kids would roll the dough around a four-inchtradition. Every day, I’m honored to wooden broomstick and fry the shells. There was always cookinghave this legacy passed on to us.” and baking at home. And many of the ingredients came from the family garden – Anthony’s parents grew everything from tomatoes, beans, squash, grapes and eggplant to fresh basil andAnthony Russo, romaine lettuce – just as his Grandpa and Nona Russo hadCEO and founder of Russo’s New York Pizzeria done back in Avellino, Italy, in the 1930s. These experiences would stick with young Anthony as he moved with his family to Galveston, Texas, in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. It also quickly became apparent that Anthony had found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes straight from relatives who would fly in from Naples and Sicily each summer. Making pizza and squachatta (calzones) turned from a pastime to a passion, and few things would bring as much joy as receiving shipments from Italy containing olive oil, spices, cheeses and meats.
  6. 6. reAl inGredienTs reAl oPPorTuniTy • We know that the food you’re investing in will provide your guests with the best quality experience. • If we can’t make it fresh, we don’t serve it. • Our menu items are unique and full of fresh flavor giving you a competitive edge over other franchise brands. • Original family recipes date back to 1942 in Sicily and Naples, Italy. • We work directly with dairy farms, wineries, flour mills, tomato growers and an olive oil producer, giving you hands-on buying power. • We import our goods straight from the source so no matter where on the globe your restaurant is located, we can supply you with the same exact product. • Russo’s family team will continue to provide authentic family recipes and the skills needed to remain true to the rich and flavorful Italian pizzeria cuisine.cAnnelloni
  7. 7. sTuffed BruscheTTAArTichoke Pomodoro
  8. 8. our fAsT cAsuAl frAnchise concePT In the 19th and 20th centuries, New York was In 1992, the level of cuisine found at Anthony the port of entry for hundreds of thousands of Russo’s first NY Pizzeria in Houston, Texas, was Italian immigrants. Some moved on to other a quality that was alien to the Texas market. cities, but many stayed and settled in New Transplanted New Yorkers were thrilled to York City. One of the culinary capitals of the finally have a traditional pie right in their world, New York is known for Italian food and, backyard. It didn’t take long until Russo’s was particularly, pizza. the rave of Houston – with stories about the Our NY Pizzeria restaurant is reminiscent Russo family, their traditions and the incredible of some of the first authentic pizzerias that fresh taste that differed from everyone else. emerged from budding Italian neighborhoods With a single bite, customers were hooked. in the 1800s. Everything was made from scratch We’re confident that you will be, too. with hand-picked ingredients, in traditional Italian style.neW york sTyle PizzA
  9. 9. our uPscAle dininG frAnchise concePT The warmth, the flavors, the wine, the family… This is the atmosphere and experience it’s all part of the memories and traditions that recreated inside every Russo’s Coal-Fired began in Nona Russo’s kitchen in the quaint Italian Kitchen across the globe. We call it, city of Avellino, Italy. You were welcomed with “Sitting at Chef Russo’s Table.” It’s the ability open arms and the aroma of fresh-baked bread. to provide for your guests the opportunity to Farm-fresh cheese and home-cured prosciutto experience the joy, warmth, and magic created was abundant. Garden-fresh vegetables around the Italian table. It is this experience and herbs graced the homemade sauce and that will keep your loyal customers coming just-rolled pasta. The wine flowed freely as did back for more. the conversation. You couldn’t leave without two things: a happy belly and a satisfied soul.PAsTA di mAri
  10. 10. WhAT does iT TAke? At their core, Russo’s franchise concepts are about a love for fresh food, friends and family. Although business ownership or management experience is a definite plus, we have no set background requirement or preset guidelines for the ideal franchisee. The only true recipe for success is the Russo’s franchise system itself. If you are willing to put your trust in proven, successful systems and rely on the leadershipBenefiTs of team that has seen so many succeed before you…you’re well on your way to making a wonderful franchisee.frAnchisinG AT A GlAnce As a best practice, we start by examining the base checklist: • Good credit standing • Have capital to invest or obtain financing • Preferable owner and operator • A strong desire to succeed • No experience needed 290 AT hiGhWAy 6 housTon, Tx
  11. 11. frAnchise inVesTmenT Here is a summary of the cost associated with investing in a single-unit Russo’s NY Pizzeria or a Russo’s Coal-Fired Italian Kitchen. We have spent years developing business strategies and initial investments that are among the lowest in comparable restaurant industries. ny PizzeriA In order to become a part of the New York Pizzeria Franchise Team, here are some basic requirements:you don’T • Total Capital Required: $250,000 to $950,000 • Minimum Cash-on-Hand: $75,000 to $450,000hAVe To Be • Net Worth Minimum: $500,000 • Financing by Third PartyiTAliAn To • Ongoing Royalty Payment: 7% of gross sales coAl-fired iTAliAn kiTchen In order to become a part ofJoin our the Coal-Fired Italian Kitchen Franchise Team, here are some basic requirements: • Total Capital Required: $258,100 to $922,000fAmily • Minimum Cash-on-Hand: $150,000 to $450,000 • Net Worth Minimum: $1 Million • Financing by Third Party • Ongoing Royalty Payment: 7% of gross sales This is A ToP line esTimATed summAry, so if you hAVe Any AddiTionAl quesTions PleAse do noT hesiTATe To conTAcT us.
  12. 12. 1 Prospective franchisee receives and reviews Russo’s franchise information packet and returns the completed confidential application to the Russo’s corporate office. 2 Pre-qualified prospective franchisee is invited to visit Russo’s corporate office. 3 Franchise Review Committee notifies candidate that they are approved or denied. If approved, they are invited to Discovery Day to take a tour of our concept. 4 A Franchise Agreement and UFOC are sent to the approvedBe A PArT of candidate to be reviewed, at which time, the prospective franchiseeThe PAssion has 14 days in which to review all documents. After 14 days, the candidate then pays the franchise fee. 5 At this time, Russo’s will provide site guidelines and assist thein JusT approved franchisee in site selection. 6 Russo’s will work with an assigned architect in order to provide8 eAsy sTePs the franchisee with an initial store layout. 7 While the store is being constructed, franchisee will attend training and orientation at our corporate headquarters in Houston, Texas. 8 One week prior to opening, we will conduct a final inspection and ensure that the NEW FRANCHISEE AND TEAM ARE READY FOR SUCCESS! conGrATulATions! Thanks for sharing in our passion for fine, fresh food and an unforgettable customer experience. You are well on your way to becoming an entrepreneur and an important part of the Russo’s family.
  13. 13. corPorATe office: neW york PizzeriA, inc. 5847 san felipe | suite 1730 | houston, Tx 77057 Toll-free 855.978.7767 office 713.821.1322 fAx 713.821.1318 for new franchise inquiries, contact our franchise sales team at franchise@nypizzeria.com.FRANCHISE DISCLAIMERThis information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. The financials discussed herein are examples only and should not be consideredrepresentations or promises of future performance, profits or costs. Currently, the following states and countries regulate the offer and sale of franchises: In the U.S.: California, Hawaii, Indiana, Maryland, Michigan,Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. International: Australia, Brazil, Canada (Alberta and Ontario only), China, France, Indonesia, Italy,Japan, Kazakhastan, Korea, Malaysia, Mexico, Romania, Russia, Spain and Taiwan. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied withapplicable pre-sale registration and disclosure requirements in your jurisdiction.

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