Email Marketing Best Practices, Components and Services - Joomla Milwaukee - August
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This is a presentation by Perry Wirth of the Savvy Group about Email Marketing with Joomla. This includes best practices, components and services.
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Email Marketing Best Practices, Components and Services - Joomla Milwaukee - August
- 1. JUG Milwaukee – August 2010Email Marketing: Best Practices, Extensions & 3rd Party Tools By: Perry Wirth
- 2. About Me 9 Years Web Development Experience Specialize in Administration SEO Marketing Created over 20 Joomla! Sites Own a martial arts academy
- 3. Overview Why Email Marketing Common Mistakes Best Practices Program Discussion What to look for Joomla: pros, cons, extensions 3rd Party: pros, cons, services
- 4. WHY!?
- 5. 60%
- 6. $43.62
- 7. Builds relationships Supports sales Data driven Measurable Immediate
- 8. Hubspot’s Top 5 Mistakes Marketing without an Email Service Provider Not knowing your recipients Use of images No unsubscribe Marked spam
- 9. Perry’s Top Tips Pay attention to what you send Who send address Subject Line Be aware of your demographic
- 10. Tip # 2 Allow users to opt-in Less chance of being marked as spam Better chance for opens Perceived as more creditable
- 11. Tip # 3 Driven by your customer Give them a reason to open Have a purpose Make it clear Call to action
- 12. Tip # 4 Sending times Based on recipients location 11:00 AM Monday or Tuesday
- 13. Tip # 5 HTML vs Text Include both Use a template Check in the top clients http://www.emailonacid.com/ http://www.campaignmonitor.com/css/
- 15. Tip # 6 Use an Email Service Provider More professional Higher delivery rates Better looking
- 16. Judging Services There are so many options!
- 17. Must haves features Integration and Forms Member Management Auto Responders Spam Checks Analytics Lists Import
- 18. Bonus! Email Client Preview Direct Integration Surveying Message Builders and Templates Reseller Options
- 19. Joomla! Extension Pros Direct Integration jos_users, CB, JomSocial, VM No additional login One time fee (typically)
- 20. Joomla! Extension Cons Server Load Bandwidth Blacklisting Feature Lacking
- 21. Joomla! Options JED >> Content Sharing >> Newsletter Joomla! Mass Mail SM2 Email Marketing Acajoom RSMail! ActMailing ccNewsletter
- 22. 3rd Party Pros Off your server More robust and full featured More integration options Further developed
- 23. 3rd Party Cons Another login Costs Monthly fees Pay by campaign Joomla integration through API Opt-ins
- 24. 3rd Party Options iContact MailChimp CampaignMonitor Constant Content
- 25. Questions ? PS: Only because every good presentation needs clip art and word art!
Notas del editor
- 9 Years Web Development ExperienceSpecialize in Over 20 Joomla SitesWork for Savvy PandaAdministration, MarketingAlso own NG
- Why email marketing, how is it beneficial, why should you do itCommon Mistakes people make when doing email marketingBest Practices and tipsProgram DiscussionWhat to look forJoomla: pros, cons, extensions3rd Party: pros, cons, services
- Inbound Marketing costs 60% less that outbound marketingInbound - Inbound marketing is a marketing strategy that focuses on getting found by customers.Email MarketingSEOSocial MediaOutbound - a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion.Trade ShowsDirect MailingDirect Calling
- Average return on investment is$43.62 per $1 spent on email marketing
- Builds relationshipsBecome known to your customersGet respect Supports salesShow off your knowledgeAdvertisementsSpecialsProduce LeadsData drivenCapture data in formsSend to specific segments, gender, age, locationMeasurableMany analytics programsTrack conversions (Someone who's on your list who emails you for more information)ImmediateSent almost instantly
- Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practicesMarketing without an Email Service ProviderPrevent CAN-SPAM Act violations (FTC)Controlling the Assault of Non-Solicited Pornography And MarketingLaw by the FTC in 2003 by BushNational standards for sending commercial e-mail$16,000 Per violation for each separate emailPrevent Junk Mail, landing in the inbox, not the spam folderHelp manage lists, users bouncesUseful FeaturesNot knowing your recipientsCurrent or Prospective customersDemographic, male/female, ageIndustriesUse of imagesImages should help a message no be the entire messageOnly 33 percent of those surveyed have images in their email provider turned on by default. No unsubscribe optionWill lead to…Marked spamCant send to an entire domain - @yahoo, hotmail, aol, etc.
- 64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who it's fromMake it something personalDraw users attention with the subject lineDemographicMale/FemaleAgeLocation
- Less chance of being marked as spamMore people will open it instead of ignoring itPerceived as more a creditable source, not just a spammer.
- Give them a reason to openGood subjectMake it of interestOffer deals or knowledge which will be received when openedHave a purposeWhat is your goal of the emailAlthough it is your goal, you need to make it the consumers goal to open the emailThis way you both achieve, they get knowledge or a discount and you get one step closer to another customerMake it clearThink of it like a websiteWell laid outEasy to followClear message will win you customersCheck your spellingCall to actionEvery email should have some sort of call to actionYour goal is to get clients, you won’t if this is missingRead the latest blog on Savvy Panda about call to actions
- There is a best time to send emailsBased on recipients location whether it is central us or Europe11:00 AM as a general time, interrupt their work day, after they have cleared out their inboxMonday or Tuesdays usually are the best.
- Include bothUnless you are a CSS wizard use a templateCan be very difficultCheck in the top clientsSee the next page
- I check mine in 3 placesOutlook 2007GmailiPhone
- More professionalThan sending from a email clientHigher delivery ratesUp to 99%Better lookingGenerally over all better emailsFollows the CAN-Spam Standards
- First step is picking how you want to do itWhat I look forPricingIs it affordable, in my budgetScalabilityCan it support the companies futureDeliverability RateBetter be near 100%SupportI just like good supportEase of useIs this system complex
- Integration and FormsMember ManagementBounce Processing,Subscribe, unsubscribe, opt-in emailsAuto RespondersSomeone a coupon a month after they made a purchase, or a month after a registration email them about upgrading membership etc.Spam ChecksIs my message spamAnalytics – Although may be incomplete/unreliableOpens, clicks,forwards, messages delivered and bouncedListsSeparate demographic or otherwiseImportGet started easily
- Email Client PreviewWhat your message looks like, before you send itDirect IntegrationWith Joomla,Salesforce, other CMSSurveyingQuick and easy surveys for your customersMessage Builders and TemplatesAlways free elsewhereReseller OptionsPer SignupAdd on prices (CampaignMonitor)
- Direct Integrationjos_users, CB, JomSocial, VMNo additional loginOne time fee (typically)
- Server LoadSlow down your siteCrashing issuesBandwidthCostsBlacklistingHave to remove yourselfFeature LackingMight have a lot of features, don’t work as well as 3rd party
- Mass Mail – Under tools in Joomla Don’t bother No Features at all Only for emergenciesSM2 (Free to $80)Acajoom (Free to 170)RSMail! ($51)ActMailing (Free to $115)ccNewletter (Free)
- Off your serverServer load, bandwidth, spam listsMore robust and full featuredMore integration optionsCMS, PhonesFurther developedNon-stop development
- Another loginCostsMonthly feesPay by campaignJoomla integration through API
- Free up to 500 or 1000Plans starting around $15-$25iContactMailChimpCampaignMonitorConstant Content