1. Dimensions of Advertising
Presented by: Nadeem Ahmed Siddiqui
Business Communication
Institute of Business Administration
Karachi, Pakistan
www.proadsol.com

2. Road Map !
Dimensions of Advertising
• Introduction
• Types of Advertising
• Advertising Trends
• Importance
• Conclusion

3. What is Advertising ?
The process of delivering a
message about ideas, goods and
services, through the media, paid
by an identifiable sponsor.
Dimensions of Advertising

4. Objectives of Advertising ?
• To create Awareness.
• To Persuade.
• To create Image.
• To Remind.
Dimensions of Advertising

5. Types of Advertising
1. Product-Oriented Advertising
Ø Informative (new product launches)
Ø Persuasive (convince to purchase)
Ø Comparative (comparative activities)
2. Image Advertising
Ø What we do? (image of an organization)
Dimensions of Advertising

6. Types of Advertising
3. Advocacy Advertising
Ø Underlying benefits
Ø Political issues
4. Public Service Advertising
Ø Non-profit
Ø Social causes (Teen-age smoking, illegal drug use, etc.)
Dimensions of Advertising

7. Advertising Trends
• Digital Convergence
Ø Via cable
Ø Telephone
Ø Satellite
Dimensions of Advertising

8. Advertising Trends
• Audience Tracking
Ø Via cable
Ø Telephone
Ø Satellite
Dimensions of Advertising

9. Advertising Trends
• Ad Skipping and Blocking
Ø DigitalVideo Recorder
Dimensions of Advertising

10. Advertising Trends
• Changing Media Choices
Ø Internet
Ø Pod casting (audio & video)
Ø RSS Feeds (Really Simple Syndication or Rich Site Summery)
Ø Networked gaming
Dimensions of Advertising

11. Importance of Advertising
• Creating Awareness
• Increase Sales
• Brand Identity & Brand Image
• Communicate a change
• Increase the buzz value
Dimensions of Advertising

12. Conclusion
No one can deny that Advertising is very
important if we want our business to succeed
and thrive. So to be on the top a business must
have very good advertising strategies including
emerging trends and techniques.
Dimensions of Advertising

13. Q&A
Dimensions of Advertising

14. Thank you!
Content Source: http://www.knowthis.com/principles-of-marketing-tutorials/advertising/
Images Source: http://www.google.com/images