1. Wednesday, 21 July 2010

2. Wednesday, 21 July 2010

3. Wednesday, 21 July 2010

4. Wednesday, 21 July 2010

5. Google's mission: to organize the world's information and
make it universally accessible and useful.
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6. Google's mission: to organize the world's information and
make it universally accessible and useful.
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7. Wednesday, 21 July 2010

8. 25%
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9. 25%
16
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10. 25%
16
70%
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11. Wednesday, 21 July 2010

12. 1M
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13. 1M $400M
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14. Mobilize a huge movement for universal internet access
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15. Wednesday, 21 July 2010

16. Wednesday, 21 July 2010

17. Agency Deliverables
• Creative Idea that defines the movement and communication
• Movement Name: emotionally appealing & transcends borders
• Logo: Iconic interpretation of the mission
• Is true to Google’s Tone of Voice
• Launch date: January 2011
• Budget: $10M
Wednesday, 21 July 2010

18. THANK YOU
Gruesome Awesome
World internet Target audience
connec2vity connec2vity
Wednesday, 21 July 2010