About Brian Meece Brian Meece plays a mean ukulele and is the CEO of RocketHub, one of the world's top crowdfunding platforms. He has lectured on crowdfunding at SXSW, TEDxBrooklyn, Columbia University, Makers Faire, among other colleges, conferences and institutions. His goal? To teach creative entrepreneurs how to leverage the crowd for funding their endeavors. About RocketHub RocketHub is known as The World's Crowdfunding Machine. The company has been featured in the Wall Street Journal, The New York Times, Variety, Rolling Stone, NPR, Wired, The Economist, CNN, The Washington Post, ABC News, USA Today, etc. while helping thousands of funding campaigns raise millions of dollars globally. RocketHub has recently partnered with A&E Networks for Project Startup, which brings crowdfunding and the RocketHub community to A&E's wide audience.

2. Who is this guy and why is he here?

3. Be my friend.
@RocketHub
Facebook.com/RocketHub
Brian@RocketHub.com

4. What is RocketHub?
Top Global Crowdfunding Community
RocketHub is the fastest growing
crowdfunding community. We
empower artists, entrepreneurs,
academics, and organizations in
their funding efforts.
Launched: February 2010
Total Campaigns: 25,000+
Total Funding: $Millions
Homebase: New York City

5. What is crowdfunding?
… an event that harnesses networks
for funds, awareness, and feedback.

6. New spin on old idea.
da Vinci (patronage)
+
Social Media (mass)
=
Crowdfunding
(mass-patronage)

7. How we got here.

8. The press loves RocketHub projects.

9. How does it work?
The Three Pillars
Project
Network
Goods

10. I. The Project
Be great
Make a statement
Tell us why

11. Case Study:
Extra Credits – Gaming Website/Incubator
James Portnow

12. Case Study:
Extra Credits – Gaming Website/Incubator
Raised Over $100,000 in a weekend

13. Case Study:
Extra Credits – Gaming Website/Incubator
Your connections can be your sales-force.

14. II. The Network
Depth = Influence
Width = Numbers

15. II. The Network
SourceFirst
Degree
Second
Degree
You
Fans
Friends-of-fans
Strangers

16. Duct tape (lot’s of it)
Case Study:
Spira – Indie Shoe Company
Andy Krafsur Crowdfunded $42,000+ to bring
his new shoe design to reality

17. Case Study:
Spira – Indie Shoe Company

18. III. The Goods
Sell the journey
Levels of impact
Fun exchange

19. Case Study:
Author / Entrepreneur Ariel Hyatt
Raised over $60,000 pre-selling book and consulting services

20. Case Study:
Author / Entrepreneur Ariel Hyatt
Digital version of new book release
A signed copy of the new book – plus enrollment in digital course
2 Day “Whiteboard Session” in Brooklyn
$20
$50
$5000

21. What do you need to start?
The Checklist
Title
Financial Goal
Timeframe
Video
Images
Audio
Written Description
Rewards


22. The gameplan.
Now What?1. Commit
2. Win first followers
3. Build dialogue
4. Spiral out
5. Tell the story
6. Listen
7. Meet the press
8. Finish strong

23. The Result
Money
Awareness
Momentum

24. The Horizon
Crowdfunding for Equity
RocketHub Whitepapers

25. Thank you 