Learn the Top 5 Ways to Prepare for Growth in Your Home Improvement Business. The home improvement market is set to explode. Ryan Paul Adams takes you through some key tips in our recent webinar to help you learn how you can prepare for real growth in your home improvement business and set yourself up for long term success and increased revenue.

1. 5 Things You NEED to Do to
Prepare for Growth in Your
Home Improvement Business
Presented by
Ron Rodi & Ryan Paul Adams

2. Ron Rodi
Director of Client Services – PME 360
• Director of Client Services - PME 360
in Chicago
• Has worked to improve client
experience and grow revenue
through consultative sales and
marketing since 2008
• Assists start ups with growing into
major contenders in competitive
industries
• Helps generate quantum top line
revenue increases in major
competitive markets in variety of
industries
• Lifetime student of Sales Mastery
• $100 million+ in career transactional
sales

3. Ryan Paul Adams
CEO – PME 360
• Working on growing businesses since
2005
• Been in the internet marketing world
for 8+ years
• Successfully launched 4 companies
• Helped generate millions in additional
revenue for local businesses in a wide
variety of industries with a focus on
the home improvement market
• SEMPO Certified Advanced SEO
Specialist, Google Analytics & Adwords
Certified
• Invested over $100,000+ and 6,000
hours in advanced education in
business, sales, and marketing over the
past 8 years.

4. Preparing for Growth in Your Home
Improvement Business
Top Five Ways
• Focus on One Thing at a Time
• Know What is “Good Enough”
• Become the Go-To Industry Expert
• Put On a Show
• Create Systems

5. Why I Love the Home Improvement
Market in 2012 and Beyond
• An estimated 21 million homeowners will undertake about 30.7 million
home repair, maintenance, and remodeling projects in 2011, spending
$185 billion in the process.
Source: Profile America

6. Why I Love the Home Improvement
Market in 2012 and Beyond
High Ticket Sales in a Growing Market with Very Few Competitors Willing to
Do the “Right” Things to Grow
Source: Profile America

7. Home Improvement Activity Highest
in Seven Years
• According to Consumer Reports Article on Nov 2, 2012
– "As owners become more confident that investments in housing will hold their value,
they are beginning to undertake projects to improve their comfort that they had been
putting off.“ – George Moore, Jr NAHB remodelers chairman.
• Growth was seen in all three indicators of market conditions:
maintenance and repairs rose to 56 (from 50), minor additions and
alterations to 51 (from 47) and major additions and alterations to 49
(from 42). Projects that cost $25,000 or more are still lagging behind
smaller renovations and repairs but are showing strength.

8. So What?
• Growing Market + Great Company to Capture
Market Share = Wealth Creation
• Have to Focus, Market, Scale and Deliver to
Capture this Growth
The Opportunity to Make Lots of $$$ and Build a Great Business
is There, so Stop Delaying!
Money Loves Speed.

9. Focus on
ONE Thing
at a Time

10. Business Owner Conundrum
• Responsible for
everything
• Lack of direction, Overwhelmed Multitasking;
by Work Trying to Do
focus and delegation to be Done Everything
• Passion for business
is lost or misplaced
• Mentally drained and
ineffective Diminished
Productivity;
• Poor business model Accomplishing Nothing

11. Focusing On Single Tasks
• Eliminate distractions (email, cell phone, open-door
policies)
• Focus on doing one task until complete
• Do not expect perfection

12. Know When
Something is
“GOOD ENOUGH”

13. What is “Good Enough?”
• Perfection is time
consuming, often
Just Okay
unattainable
• 80-90% perfect =
good enough Good Enough
• Cost/benefit analysis
of perfection vs. time
wasted
• Save perfection for Perfection
when it really counts (don’t bother)

14. Become an
EXPERT in
your field

15. Becoming an Expert
• Importance of creating consistent quality content
• Write a book (or shook, or eBook)
• Leverage social media channels
• Think outside the box with podcasts, webinars,
“how-to” videos and tutorials or radio shows
• Dominate the knowledge base in your industry

16. Put On a
SHOW

17. Put On a Show
• Define your niche
• Act like you’ve
been there
• Sell the lifestyle
• Be memorable

18. Create & Improve
SYSTEMS

19. Create and Improve Systems
• Make a list of
everything you do
and how
• Get together with
your team and “poke
holes” in it
• Test it
• Refine it
• Repeat

20. Finally….
Mentality for Growth
Must Have It!

21. You Have to Want to Grow!
• Staying where you are is NOT good
• Get out of the craziness and chaos by growing
• Growth allows you to: hire more people, get stuff
off your plate, re-invest in your product and
processes, and achieve your “big dreams”
• Business is NOT static. It’s dynamic.
• If you don’t grow, your competitors will

22. Limited time complimentary offer
for all listeners:
“30-Min Strategy Session of your business. Email
Ryan for more information
(radams@pme360.com).
Thank you,
Ron Rodi & Ryan Paul Adams

23. Questions?
Next Webinar:
How to Grow in Any
Market