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An	
  outlook	
  into	
  a	
  (possible)	
  future



                                                       Per	
  Olof	
  Arnäs
                                                               Chalmers
                                       per-­‐olof.arnas@chalmers.se
CC-­‐BY	
  Per	
  Olof	
  Arnäs                                 @Dr_PO
In	
  30	
  years

                                                  from	
  now...
                                       ...what	
  will	
  the	
  
                                       world	
  be	
  like?


                                                       live?
                                                       work?
                                  ...how	
  will	
  we
                                                       travel?
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                       consume?
e
                                       S om Global	
  trends


                                  Climate	
  change   Sustainability	
  focus

         Popula4on	
  growth                          UrbanizaJon

                       Energy	
  shortage             Efficiency	
  focus
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Sustainability	
  will	
  affect	
  
                                     everything	
  we	
  do


CC-­‐BY	
  Per	
  Olof	
  Arnäs
Environmental	
  tax	
  
                    will	
  increase	
  greatly


                                  Consumers	
  demand	
  
                                       transparency

CC-­‐BY	
  Per	
  Olof	
  Arnäs
Most	
  of	
  us	
  will	
  live	
  in	
  ciJes




CC-­‐BY	
  Per	
  Olof	
  Arnäs
ExponenJal	
  increase	
  
                        in	
  complexity


                                  City	
  LogisJcs	
  becomes	
  
                                           a	
  global	
  industry

CC-­‐BY	
  Per	
  Olof	
  Arnäs
We	
  will	
  experience	
  an	
  energy	
  
                                      shortage


CC-­‐BY	
  Per	
  Olof	
  Arnäs
Not	
  enough	
  biomass,
            materials	
  etc.

                                  Not	
  available	
  where	
  
                                    it	
  is	
  needed	
  most

CC-­‐BY	
  Per	
  Olof	
  Arnäs
Vehicles	
  and	
  vessels	
  will	
  
                                     (always)	
  be	
  ”full”



CC-­‐BY	
  Per	
  Olof	
  Arnäs
Specialized	
  vehicles




CC-­‐BY	
  Per	
  Olof	
  Arnäs
Two
                                          tr endsthat	
  will affect
                                  other
                         	
  logisJcs	
  and	
  transportaJon


     1:	
  Homo	
  Digitalis


                            2:	
  Prosumerism

CC-­‐BY	
  Per	
  Olof	
  Arnäs
b   eginning
             We	
  are	
  in	
  the	
  middle	
  of	
  a	
  huge	
  exponenJal	
  	
  
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                  development	
  curve
A	
  new	
  global	
  eco-­‐system	
  where	
  new	
  types	
  
                     of,	
  knowledge	
  based,	
  industries
                    compete	
  with	
  the	
  tradiJonal	
  ones
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Startups	
  don’t	
  compete	
  with	
  airlines...	
  


                                  by	
  purchasing	
  a	
  bunch	
  of	
  planes
                                              hiring	
  a	
  bunch	
  of	
  pilots
                                  and	
  locking	
  up	
  a	
  bunch	
  of	
  terminals	
  at	
  airports.




CC-­‐BY	
  Per	
  Olof	
  Arnäs                                               h"p://bryce.vc/post/18404303850/the-­‐problem-­‐with-­‐innova=on
Startups	
  don’t	
  compete	
  with	
  airlines...	
  


                                  by	
  purchasing	
  a	
  bunch	
  of	
  planes
                                              hiring	
  a	
  bunch	
  of	
  pilots
                                  and	
  locking	
  up	
  a	
  bunch	
  of	
  terminals	
  at	
  airports.




                                                  Startups	
  compete	
  with	
  airlines	
  by	
  
                                          invenJng	
  videoconferencing.
CC-­‐BY	
  Per	
  Olof	
  Arnäs                                               h"p://bryce.vc/post/18404303850/the-­‐problem-­‐with-­‐innova=on
Homo	
  Digitalis




CC-­‐BY	
  Per	
  Olof	
  Arnäs
Even	
  though	
  the	
  created	
  world	
  
        around	
  us	
  evolves	
  quickly...




                                             ...we	
  as	
  a	
  species	
  do	
  not.	
  
                                  Well,	
  not	
  without	
  tools,	
  anyway.
CC-­‐BY	
  Per	
  Olof	
  Arnäs
People	
  will	
  sJll	
  want	
  the	
  same	
  things

                            Get	
  laid

                                          Get	
  paid

                            Get	
  made

CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                    Quote	
  from	
  Dave	
  McClure
CC-­‐BY	
  Per	
  Olof	
  Arnäs
CC-­‐BY	
  Per	
  Olof	
  Arnäs
We	
  are	
  deeply	
  connected	
  to	
  
                                    everything	
  around	
  us




         From	
  Minority	
  Report




CC-­‐BY	
  Per	
  Olof	
  Arnäs
Homo	
  Economicus
                                  The	
  Economic	
  Man




CC-­‐BY	
  Per	
  Olof	
  Arnäs
Homo	
  Digitalis	
  Economicus

                                   Well-­‐informed
       The                         Well-­‐equipped Economic	
  Man
                                   Well-­‐connected

                                       data
     With	
  high	
  expectaJons	
  on opJmizaJon
                                       interacJon

CC-­‐BY	
  Per	
  Olof	
  Arnäs
Our	
  digital	
  double	
  will	
  be	
  our	
  
                                   extension	
  into	
  the	
  ”matrix”

      No	
  difference	
  between	
  
      personal	
  and	
  professional
                                                                   Interac4on
                                                                   Nego4a4on
         Our	
  double	
  will	
  handle                           Op4miza4on
                                                                   Communica4on
                                                                   Filtering
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Prosumerism




CC-­‐BY	
  Per	
  Olof	
  Arnäs
CC-­‐BY	
  Per	
  Olof	
  Arnäs
3D-­‐prinJng	
  will	
  be	
  done	
  at	
  home	
  
        or	
  in	
  local/regional	
  faciliJes
                      Increased	
  global	
  flows	
  
                      of	
  raw	
  materials

                                  Decreased	
  global	
  flow	
  
                                            of	
  products
CC-­‐BY	
  Per	
  Olof	
  Arnäs
CC-­‐BY	
  Per	
  Olof	
  Arnäs
Thank	
  you!
           Per	
  Olof	
  Arnäs
           Chalmers
           per-­‐olof.arnas@chalmers.se
           @Dr_PO




           Slides	
  available	
  on	
  my	
  
           SlideShare	
  channel:
           slideshare.net/poar
           Images	
  CC-­‐licensed,	
  source	
  
           in	
  comments
CC-­‐BY	
  Per	
  Olof	
  Arnäs

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Future outlook

  • 1. An  outlook  into  a  (possible)  future Per  Olof  Arnäs Chalmers per-­‐olof.arnas@chalmers.se CC-­‐BY  Per  Olof  Arnäs @Dr_PO
  • 2. In  30  years from  now... ...what  will  the   world  be  like? live? work? ...how  will  we travel? CC-­‐BY  Per  Olof  Arnäs consume?
  • 3. e S om Global  trends Climate  change Sustainability  focus Popula4on  growth UrbanizaJon Energy  shortage Efficiency  focus CC-­‐BY  Per  Olof  Arnäs
  • 4. Sustainability  will  affect   everything  we  do CC-­‐BY  Per  Olof  Arnäs
  • 5. Environmental  tax   will  increase  greatly Consumers  demand   transparency CC-­‐BY  Per  Olof  Arnäs
  • 6. Most  of  us  will  live  in  ciJes CC-­‐BY  Per  Olof  Arnäs
  • 7. ExponenJal  increase   in  complexity City  LogisJcs  becomes   a  global  industry CC-­‐BY  Per  Olof  Arnäs
  • 8. We  will  experience  an  energy   shortage CC-­‐BY  Per  Olof  Arnäs
  • 9. Not  enough  biomass, materials  etc. Not  available  where   it  is  needed  most CC-­‐BY  Per  Olof  Arnäs
  • 10. Vehicles  and  vessels  will   (always)  be  ”full” CC-­‐BY  Per  Olof  Arnäs
  • 12. Two tr endsthat  will affect other  logisJcs  and  transportaJon 1:  Homo  Digitalis 2:  Prosumerism CC-­‐BY  Per  Olof  Arnäs
  • 13. b eginning We  are  in  the  middle  of  a  huge  exponenJal     CC-­‐BY  Per  Olof  Arnäs development  curve
  • 14. A  new  global  eco-­‐system  where  new  types   of,  knowledge  based,  industries compete  with  the  tradiJonal  ones CC-­‐BY  Per  Olof  Arnäs
  • 15. Startups  don’t  compete  with  airlines...   by  purchasing  a  bunch  of  planes hiring  a  bunch  of  pilots and  locking  up  a  bunch  of  terminals  at  airports. CC-­‐BY  Per  Olof  Arnäs h"p://bryce.vc/post/18404303850/the-­‐problem-­‐with-­‐innova=on
  • 16. Startups  don’t  compete  with  airlines...   by  purchasing  a  bunch  of  planes hiring  a  bunch  of  pilots and  locking  up  a  bunch  of  terminals  at  airports. Startups  compete  with  airlines  by   invenJng  videoconferencing. CC-­‐BY  Per  Olof  Arnäs h"p://bryce.vc/post/18404303850/the-­‐problem-­‐with-­‐innova=on
  • 18. Even  though  the  created  world   around  us  evolves  quickly... ...we  as  a  species  do  not.   Well,  not  without  tools,  anyway. CC-­‐BY  Per  Olof  Arnäs
  • 19. People  will  sJll  want  the  same  things Get  laid Get  paid Get  made CC-­‐BY  Per  Olof  Arnäs Quote  from  Dave  McClure
  • 22. We  are  deeply  connected  to   everything  around  us From  Minority  Report CC-­‐BY  Per  Olof  Arnäs
  • 23. Homo  Economicus The  Economic  Man CC-­‐BY  Per  Olof  Arnäs
  • 24. Homo  Digitalis  Economicus Well-­‐informed The Well-­‐equipped Economic  Man Well-­‐connected data With  high  expectaJons  on opJmizaJon interacJon CC-­‐BY  Per  Olof  Arnäs
  • 25. Our  digital  double  will  be  our   extension  into  the  ”matrix” No  difference  between   personal  and  professional Interac4on Nego4a4on Our  double  will  handle Op4miza4on Communica4on Filtering CC-­‐BY  Per  Olof  Arnäs
  • 28. 3D-­‐prinJng  will  be  done  at  home   or  in  local/regional  faciliJes Increased  global  flows   of  raw  materials Decreased  global  flow   of  products CC-­‐BY  Per  Olof  Arnäs
  • 30. Thank  you! Per  Olof  Arnäs Chalmers per-­‐olof.arnas@chalmers.se @Dr_PO Slides  available  on  my   SlideShare  channel: slideshare.net/poar Images  CC-­‐licensed,  source   in  comments CC-­‐BY  Per  Olof  Arnäs