1.
Learning
to
say
NO
The
secret
power
of
hyper
focused
startups
steli@close.io

2.
Helped
200+
venture
backed
startups
in
Silicon
Valley
scale
sales.

3.
We’re
hiring!
Profitable.
Fast
Growth.
Remote.
Awesome.

4.
80/20
Principle
of
building
a
7-­‐figure
SaaS
business
steli@close.io

5.
FOCUS
steli@close.io

6.
Learning
to
say
NO
The
secret
power
of
hyper
focused
startups
steli@close.io

7.
You
can’t
be
focused
if
you
don’t
say
NO

8.
Startups
suck
at
saying
NO

9.
Fear
of
missing
out.
Fear
of
making
a
mistake.
Fear
of
confrontaKon.

10.
When
to
say
NO:
•
DistracKng
•
Broadening
•
Shortcuts
(“Hacks”)
•
Not
serving
core
customer/user

11.
How
to
say
NO:
•
OVen
•
Politely
•
Decisively
•
Without
second
guessing

12.
Say
NO
to:
“Can
I
quickly
interrupt
you?”

13.
Say
NO
to:
Coffee
meeKngs
Hour
long
meeKngs
MeeKngs
period

14.
Say
NO
to:
Business
Partnerships

15.
Say
NO
to:
Assholes
with
skills
or
money

16.
Say
NO
to:
Consultants
and
Advisors

17.
Say
NO
to:
Bad
fit
customers
who
want
to
buy

18.
The
ANTI-­‐Product
Roadmap

19.
Do
YOU
hear
NO
enough
yourself?

20.
How
to
respond
to
NO:
•
Appreciate
the
honesty
•
Don’t
take
it
personal
•
Don’t
fight
-­‐
listen
•
Marinate/deliberate/decide
•
Not
the
end
-­‐
it’s
the
beginning

21.
What
to
say
YES
to?
1.
Core
customers
/
users
2.
Building
product
and
distribuKon
3.
Core
no-­‐bs
metric

22.
thestartupchat.com/ep038

23.
We’re
hiring!
Profitable.
Fast
Growth.
Remote.
Awesome.

24.
QuesJons?
steli@close.io