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Web 2 0 2014 social media voter conversion strategy

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How to use Web 2.0 and social media tools to build and keep voter trust.

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Web 2 0 2014 social media voter conversion strategy

  1. 1. - 1 -For Internal Use Only 2014 Web 2.0 Social Media Voter Conversion Tools How to Use Web 2.0 and Social Media Tools to Build and Keep Voter Trust Bruce Curley 301 325 7936 © Retained Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!
  2. 2. - 2 -For Internal Use Only Web 2.0 2012 Business Strategy Why use social media tools • They’re fun. • They create a social story…a human story…not a technology story. • Web 2.0 tools and social media tools, when used in concert (social media starfish), can develop relationships with voters, increase trust between you and them, and convert those relationships to votes. • Web 2.0 tools are created to create, collaborate and share information with others. • Every voter has a social media community around them…use it! • The Positive: These social media tools are very powerful (Twitter, LinkedIn, YouTube, Facebook, Pinterest, Instagram, Google+ for example). We can revolutionize the way that we communicate with voters using these tools to form better, stronger, and richer relationships. • The Negative: If someone does not like you or your positions they can broadcast it very widely…and the negative comments stay out there a very long time. • By using a “starfish” approach: politicians can create user-friendly blogs, connect (via Mogulus, FriendFeed, Qik, Google+, and Twitter with brightkit for quick notes, Facebook, Twitter, SMS, Broadband Mechanics, etc. for longer talks), keep notes digitally (via Livescribe, Scribd), post relevant products to social media (, flickr, YouTube, LinkedIn), and post creative outreach videos (on You Tube, Facebook, Google+) to collaborate with voters. Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!
  3. 3. - 3 -For Internal Use Only Web 2.0 as it appears on the Internet Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!
  4. 4. - 4 -For Internal Use Only Web 2.0 Social Media Starfish – What? Conversions…Conversions…Conversions Robert Scoble’s Social Media Starfish is a diagram that provides a representation of some of the current Web 2.0 and social media tools. The critical concept in this diagram is “conversions.” If these social media tools are used correctly, they convert voters into willing, passionate, and loyal believers with larger, deeper, and more extensive relationships. Most importantly, they vote for you over and over again. The companies, social media, and other Web 2.0 tools shown here change constantly. You need to keep up with those changes…especially, “The Cloud.” Find Scoble’s latest finds at: Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!
  5. 5. - 5 -For Internal Use Only Social Media is Made of Many City States Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!
  6. 6. - 6 -For Internal Use Only What is the benefit to me? Why and how should I use these tools? To compete successfully, you can use these Web 2.0 and social media tools to your advantage to contact, convince, and befriend voters through a relationship. These tools can be used to build, to support, and to keep voter relationships strong, deep and long lasting. There is a very large return on investment (ROI) as these tools are (mostly) free. These tools eliminate the geographic barriers that have restricted relationships between voters and the elected who sharie a common interest. These tools are very disruptive and can bring benefits or problems for business owners. You need to join the conversation for the best chance of making sure these social medial tools are beneficial…your competitors are using them. Aggregators like FriendFeed, Google+, BadBlue and Alltop are powerful. Use them. YOU are your best aggregator. Choose your Web 2.0 tools wisely. The best way to see the application of these tools can be used is to see Robert Scoble’s video which can be found here: Find a review of social media guidebook Naked Conversations on my blog I recommend you stay current with social media leaders. 99% are Dems. Study them well. For example, monitor Jason Calacanis (LAUNCH email, You Tube, Mahalo) Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!
  7. 7. - 7 -For Internal Use Only Action Plan Additional viral business owners tools Social Media Voter Action Plan? • Every politician should create a blog, a Facebook and Twitter with brightkit account and stay current on social media (talk to your kids). • Set up video networks (Facebook, Vimeo, YouTube, Google+) to continuously communicate inside and outside. • Mine Scoble and Calacanis • Track, identify and use other Web 2.0 and social media tools (Twitter, Facebook, Mashable, YouTube, Blogger and others) • Use viral marketing, that is, generate buzz and friends in social media that translates attention and votes • Social technology is evolving rapidly. Benefit now by identifying what is useful for your future growth…and keep up with your interests in social media to discover and use any new tools! • ONLY use to search! • Take notes: open-social-and-the-starfish/ Additional Viral Social Media Tools It is always evolving… 1. Blogs: Blogger. Wordpress. Blogspot. 2. Photos: Flickr. Smugmug. Zooomr. Photobucket. Facebook, Instagram 3. Videos: YouTube. Kyte. Seesmic. Facebook. DivX 4. Social networks. Facebook. BluePulse. MySpace. Hi5. Plaxo. LinkedIn. Bebo. Twitter. brightkits 5. Events (face to face kind): Upcoming. Eventful. Zvents. Facebook. Meetup. 6. Email: Integration through Bacn. 7. White label social networks. Ning. 8. Wikis: Twiki. Wetpaint. PBWiki. Atlassian. SocialText. 9. Search: viewzi. 10. Audio: Podcasting networks, BlogTalkRadio, Utterz, Twittergram 11. Microblogs: Twitter, Pownce, Jaiku, Utterz, Tumblr, FriendFeed, Twing 12. SMS: Services that let organizations build SMS into their social media starfishes. 13. Collaborative tools: Zoho. Zimbra. Ning. Google’s documents and spreadsheets. 14. Aggregator tools: FriendFeed, Google Reader, Amazon Kindle, Viewzi,, Alltop, BadBlue Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always!