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Location.pptx

  1. 1. Place
  2. 2. PLACE Distribution Decisions Where Are Food Truck Businesses Most Successful
  3. 3. Place Make the product convenient for the target customers to purchase Includes all company activities involved in making the product available to target consumers ◦ Channels of distribution ◦ Extent of market coverage ◦ Managing quantity and assortment ◦ Retail locations ◦ Management of inventory ◦ Transportation ◦ Logistics
  4. 4. Factors to Consider Is there a permit required to park your truck? Do you need permission from a business owner? What is the cost to park your truck? Can you sell enough to make the fee worth it? Are there laws preventing you from parking? Is the space large enough for your truck and your customers? Is there enough foot traffic (people) to make the location viable? Are there other restaurants or food trucks in the area? What hours will you need to park to access the most customers? Are those acceptable to you? 8-13
  5. 5. Choosing a Food Truck Location Street Parking Food Truck Parks Business District/Large Office Buildings Farmers Markets Bars & Nightclubs Festivals, Events, Sports Venues Gas Stations College Campuses Tip to Maximize Profits ◦ Staging Car ◦ Social Media
  6. 6. Weekly Map & Address Label ◦ Daily ◦ Location ◦ Address

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