13. Quiz According to the Internet Advertising Bureau, which is the biggest age group of Facebook? 0-12 13-18 18-29 29-34 35-44 45-54 55+ According to Internet Advertising Bureau, what is the gender split of Facebook? How many characters can be tweeted? On average, how many tweets are broadcast daily? Name 3 business benefits to be gained from Social Media
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15. Technology that is readily available, easy to use and free
16. Passing those opinions and thoughts to their networkPeople gain information, education & news etc. by electronic and print media. Social media are distinct from industrial & traditional media such as newspapers, TV & film. These networks are inexpensive (often free) to use and are accessible to enable anyone to publish or access information therein.
17. Social Media is… A powerful marketing tool which could spur your business growth Natural – social media can expose your business to a large group on individuals, without having to pay for visibility. Most outlets are free and harnessed properly will generate potential leads Defensible – These channels easily add other ways to increase your traffic, and even could control it through effective planning No Cost/High ROI – most outlets are free to use and if you are planning to handle the campaign in house then the opportunity is to create leads without any expense Complement other marketing efforts – An effective approach that will not create conflict, only support to other marketing efforts
18. Benefits of Social Media: What’s in it for my Practice? Early Adopters January 2010: Sage surveyed 2000 small and medium sized firms and found 8 out of 10 firms are missing sales a client engagement opportunities by not using Facebook, Twitter or LinkedIn for any aspect of their operations. Social media provides a new way for small businesses to ‘listen in’ to online conversations and gauge people’s perceptions, engage and educate existing or prospective customers and build an official online brand presence. Mobile applications also offer competitive advantage by providing business owners and employees with critical customer information and productivity tools anytime, anywhere. The research also highlighted that the small businesses that do engage on social networks chose Facebook (32%) as their desired platform over LinkedIn (28%) and Twitter (19%). This suggests that small businesses see Facebook as the best way to connect with their customers.
20. Visits to News and Media from Googlenews and Facebook Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009, after Google, Yahoo! and msn. (Source: Experian Hitwise, February 2010)
21. Marketing your Practice The Importance of User Generated Reviews More than half of UK online customers say reviews are extremely or very important in making an online purchase, and more than half say they have more trust and respect for brands that show product reviews. (Source: Bazaarvoice/Vizu Research, 2007)
22. Marketing your Practice The power of Business Blogs Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. (Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010)
24. The Corporate Blog Corporate Weblog used by an organisation to reach its organisational goals. Blogs posts & comments are easy to reach and follow due to centralized & structured conversation threads. More than 12% of Fortune 500 companies blog Nearly 70% of large companies have established a blog Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010
25. Facebook is a social utility that connects people with those who work, study and live around them UK Audience: 27,815,540
26. Twitter is a micro-blogging service, that allows users to send & receive text based posts of up to 140 characters displayed on the users profile page. UK Audience: 17,645,500
27. LinkedIn is a business oriented social networking site, mainly used for professional networking. Audience: 80,000,000 registered users
28. MySpace is a free online community of personal profiles. A MySpace profile usually includes a digital photo & in-depth info about personal interests. Minimum age requirement of 14. Musicians & bands used it to establish a free online presence and communicate with fans. UK Audience: Generates over 2 million users monthly
29. Bebo an acronym for blog early, blog often. Users receive a personal profile page where they can post blogs, photos, music, videos or questionnaires. UK Audience: Generates over 4 million users monthly
30. Delicious is a social bookmarking web service for storing, sharing and discovering web bookmarks. Social bookmarking is a method for web users to organize, store, manage & search for bookmarked resources online – can be used as a scale of popularity. UK Audience: Generates over 1 million users monthly
31. Digg is a social news site. An online PR site allowing story submissions and a voting system. UK Audience: Generates over 1 million users monthly
32. Sumbleupon is a recommendation engine. Allows users to discover & rate pages, photos and videos personalized to their tastes & interests.
33. Flickr is an image & video hosting website and online community. Widely used by bloggers to host images embedded into blogs & social media.
34. You Tube is a video sharing website, display a wide variety of user-generated video content. Generates over 50 million users monthly