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Who should be responsibile for user experience?

My presentation was about what User Uxperience means and which is its process. Also, the main focus of it will be around answering the following question: “who should be responsible for the User Experience?”.

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Who should be responsibile for user experience?

  1. 1. who should be responsible for user experience?
  2. 2. hello I’m Andreea Popescu. I’m a curios and empathetic UX Designer at Ascom & Stefanini. I’m passionate about neuroscience, nature photography, reading, and hiking. @andreea_popescu on Twitter and Medium.
  3. 3. agenda • introduction • process • empathy • reponsability
  4. 4. introduction
  5. 5. history 4000 BC: feng shui and the importance of space. 500 BC: Hippocrates described how a surgeon’s workplace should be set up. Early 1900s: Frederick Winslow Taylor and optimising the relationship between humans and their tools. 1940s: Toyota factory workers on the assembly line gave feedback to improve the process. 1966: Walt Disney: wear your guest’s shoes, communicate with colour, shape, form and texture. 1984: the original Macintosh was released - Apple’s first mass-market PC featuring a graphical UI and mouse. 1995: Don Norman gives User Experience Design a name. … 2019+: history in the making
  6. 6. “I invented the term because I thought human interface and usability were too narrow: I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” Don Norman, NNGroup
  7. 7. what? “UX focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.” (
  8. 8. User Experience = Usability User Experience Usability
  9. 9. valuable desirable accesible crediblefindable usable useful
  10. 10. process
  11. 11. 1 Understand 2 Research 3 Analyse 4 Design 5 Validate
  12. 12. • stakeholders interviews: insights about their goals; • create value proposition: maps out the key aspects of the product; • concept sketching: early mockup to reflect the idea of the product; • project kick-off meeting: key players together to set proper expectations both for the team and stakeholders. Understand
  13. 13. • user research (interviews, shadowing, etnographic studies, surveys etc.): good understanding of the users; • consulting research materials: statistics, analysis, reports, testimonials; • competitive research: a comprehensive analysis of competitor products, and existing features in a comparable way. Research
  14. 14. • user profiles: a collection of data from analytics about representative users; • personas: “a precise description of our user and what he wishes to accomplish.” (Alan Cooper, 1999, p.123); • customer journey: a visual representation of customer's interaction with your product, service or organization. • empathy map: a visual collaborative tool that can help the team to better and deep understand what the end-user wants and needs. Analyse
  15. 15. • sketching: hand-drawing; • wireframes: a visual guide that represents the page structure; • prototypes: a simulation of the product, commonly using clickable wireframes. Design
  16. 16. • usability testing: is the practice of testing how easy a design is to use on a group of representative users. It is often conducted repeatedly, from early development until product release. Validate
  17. 17. empathy
  18. 18. Pity Sympathy Empathy Compassion aknowledge caring feeling relieving
  19. 19. “Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.” Tim Brown, Ideo
  20. 20. responsability
  21. 21. e.g.: As a developer, I want to review a clean code, so that I will do my job easier and I will not be pissed off.
  22. 22. … so, UX is not just in software or hardware, is everywhere, and we are all responsible for it.
  23. 23. thank you :)