1. Evaluation
What kind of media institute would distribute your media product and why?
Distribution is one of the of the four elements of the marketing and can be crucial to the
success of a business meaning that it is crucial that the correct distribution company is used
to ensure that your product is successful.
5/1/2013

2. Bauer Media
Bauer Media reaches out to over nineteen million UK adults each year
making it the largest distribution company in Europe. This means that if
Bauer distribute your product you are guaranteed that your product will
be viewed by millions of people giving you a great chance to be
successful. I think that Bauer would be a great choice in being the
distributer of my product as they would make it easier to reach out to
my target audience as they are such a well-recognised large company. In
comparison to smaller companies who may not have the chains to
distribute my product quickly.
On the other hand Bauer already distribute Q magazine which is very
similar to my music magazine showing chart music and giving a clean
look on the music industry. This would be very hard to compete against
this magazine as it already has a massive following and is a very
successful magazine at this present time. However overall I feel Bauer
would definitely be one of the distribution companies that I would aim
for due to its good reputation.
Another distribution company that could distribute my magazine is IPC
media, IPC media is one of the leading magazine distributers in the UK
distributing nearly 350 million copies each year. There are many benefits
of using the company to distribute my company as they have the relevant
expertise to find the best way to bring attention to my magazine for
example they firstly decide whether to sell the magazine as a single
magazine or whether to add it as a package to a more bigger developed
magazine to start word of mouth to get interest into my magazine this
way my magazine can a have a great opportunity into making against its
competitors.
Not only this IPC media distribute NME one of the longest music magazines running to date just giving a
prime example of some of their best work drawing me into to choosing this company to distribute my
magazine.

3. Apple
The way in which we now buy and read magazines has changed over
years with the information age turning more digital meaning that more
and more magazine are being sold online and particular through apps
at the apple store. With Apple providing a newsstand feature on all
Apple Devices, more magazines are adopting this distributing approach
from big branded magazines such as company, grazia, mixmag and
vogue. This would be a great way to distribute my magazine as it is
suitable to my target audience as many of them own iPhones/iPads
and iPods meaning they can purchase my magazine on demand this is
very convenient for students who lead a busy lifestyle.
Not only this, this method of distributing would reach out to a wider audience who may not like to read
in what is classed the traditional way meaning I should definitely consider this way of distribution
especially as the world is becoming more digital.