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Who?Which new customer segments will emergein the next 5 years?YUPPIES Youg Urban ProfessionalsYUFFIES Young Urban FailuresMOBY/DOBY Mom/Dad Older – Baby YoungerWOOFS Well Off Older FolksSKIPPIES School Kids with Income + Purchaing PowerSANDWICHERS Adults caught between caring their children and their older parents
ARE YOUSOLVING THE RIGHTPROBLEM?Most firms are not and that underminestheir innovation efforts…Indeed, when developing new products, processes, or even businesses,most companies aren’t sufficiently rigorous in defining the problemsthey’re attempting to solve and articulating why those issues areimportant. Without that rigor, organizations miss opportunities, wasteresources, and end up pursuing innovation initiatives that aren’t alignedwith their strategies.“If I were given one hour to save the planet, I would spend 59minutes defining the problem and one minute resolving it,”Albert Einstein said.
Japan Railways East Japan WaterNew Normal Business, installed in its railway stations vending machines for drinks. Not only does it serve drinks, it intelligently suggests and displays what your sex and age group buy via statistical data from its database. The "recognition" is about 75 percent accurate. The machine is armed with face and body recognition camera/software and WiMAX, the new 3.9G wireless communication allowing its operators to change the display to meet purchasers profiles. It is evidence of how "suggestive selling" will become more intelligent and natural in all areas of our daily life. New Standards
Pistorius, a double- amputee who runs on carbon-fiber blades and whose fight to get to this point has often felt more like a marathon than a sprint.New Normal
New Normal Usenix Security had a team of researchers use off-the-shelf technology to show how vulnerable the human brain really is. With an EEG (electroencephalograph) headset attached to the scalp and software to figure out what the neurons firing are trying to do, it watches for spikes in brain activity when the user recognizes something like ones ATM PIN number or a childs face.
3D Print of your unborn baby: ultrasound image based
Why 90% of new products and services fail… …and You need to practice Innovators’ Failure Pitching!!!Challenge Yourself @ European Innovation Academy!
Fail fast.Fail cheap.Fail early.Go out to fail. Follow The Innovation F-word!
James Bond Innovation Challenge • Rapid prototyping • Bullet speed problem solving • Master of high tech • Rival your competitors • Smooth operator & networkerChallenge Yourself @ European Innovation Academy Sessions!
Failure is simply the opportunity to begin again,this time more intelligently. Henry Ford
Bruce Lee - "Dont fear failure. — Not failure, but low aim, is the crime. In great attempts it is glorious even to fail."
The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo