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SEO Market Analysis 2013

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Search Engine market in numbers, effects of Google's search algorithm updates, forecasts for 2013, rankings and dedicated SEO tools statistics.

Publicado en: Tecnología
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SEO Market Analysis 2013

  1. 1. http://www.netmarketshare.com/ http://searchengineland.com/ http://seopalbg.com/ http://www.webmarketing123.com/-StateofDigital Marketing2012 Logotypesandcompanynamesusedintheinfographicarepropertiesofthesecompanies.Theiruseinthepublicationisforinformational purposesonly. http://www.sempo.org/-Raportsemposearchmarketing2012 http://www.yamondo.com/-Yamondopartnersurvey2012 Sources Positionly-thebestwaytotrack andimproveyourwebsite’spostion insearchengines www.positionly.com $40bln 2012 2013 $50bln 2012 $50bln EstimatedExpeditureonSerarchEngineMarketing $50bln GlobalAdSpendonSearchEngineMarketing Expertsagree,thatthisyearwillbedominatedbySEMandSEO.ForthefirsttimeSearch EngineMarketingwillgainaleaderpositioninonlineadvertisngexpenditures. Forecastsfor2013 18% unchangeincosts 8% decreaseincosts 55% increaseincosts 19% unknown SEOExpenditureforcast Onlinemarketing Mostvaluableonlineactivitiesforclients. SEO SEM ConversionRateOptimization Socialmedia 34% 29% 22% 15% 500-600AmountofGooglesearchalgorithm changesperyear 11000Numberofsearchalgorithmtest peryear Searchalgorithm changes Searchalgoithm changesimplementedto imporvesearchresultsqualityhadprovento makeanimpactonSEOindustry. PandaandPenguin(commonnamesofGoogle’ssearchalghoritmupdates) are1of200factors,thatGoogletakesintoconsiderationdetermingwebsite's positiononthesearchresultspage. DuetochangesinGoogle’sfilters-Pandain JanuaryandPenguininApril,about 51395353domainswereremovedfrom searchresults. BecauseofPandaupdateDemandMedia(ownerof eHow.com &Cracked)recordeda$6,4mlnloss. ImpactofalgorithmchangesonSEO SEOinbusiness Dedicatedsoftwareforpositioningmeasurement insearchenginesallowsyoutoachievebetter SEOresults. 40% ofcompanies trackstheirSEOefforts 10%? ofcompanies don'tknowhowtomonitorSEO 30% ofcompanieshaveaproblem measuringtheeffectsofSEO 29% ofglobalcorporationsusededicated toolstomonitorSEOperformance MeasuringSEOresultsis averyimportantaspectof yourbusiness. ?WhyisitimportanttomeasureSEO? Websitepositiontrackinginsearchengines Providescrucialdataaboutorganictrafficvolume,qualityandconvertionratesfromeachofwebsite's positionsinsearchengines. Bestkeywordsidentification Mostprofitablephrasesidentificationforyourbusinessandcompetitionanalysis. OnlineadvertisingmonitoringassociatedwithSEO Morecontroloverbudget,resultsandstrategy. Complexdatawithanimpactonbusinessdecisions Allofthenecessaryinformationofachieviengbetterresults. 83,85% 7,95% 4,41% 3,79%Others GlobalSearchEngineMarketShare SEOmarketanalysis2012/2013 Searchenginemarketinnumbers, effectsofGoogle’ssearch alghoritmupdates,forecastsfor2013,positioninganddedicated measurementtoolsstatistics.

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