www.p-m.si www.pomp-forum.si Joe Pulizzi, Junta42 4/3/2010 Slovenia

Content Marketing: Publishing is the New Marketing Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers

Your Corporate Content

Why is this important?

So, what does all this mean?

So, what does all this mean?

Traditional Marketing

Traditional Marketing Challenges 800-555-1234 Annoying Salesperson

Advertising is a Luxury Content is Survival

The B.E.S.T Process “ Create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put this plan into action.” - Napoleon Hill

thinkMoney

90% of Readers Have Acted on Information

Over Six Million Opt-Ins Best R&D Activity for P&G

One Million Visitors #1 Marketing Effort

Online Survey Tools

Twitter Search (search.twitter.com)

#3 The Secret Sauce

Your Knowledge Their Needs

Your Knowledge Their Needs Content That Makes You Interesting

Expand the Reach of Presentations

#7 Develop the Content Calendar

The Motivational Conclusion

Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!