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1. Save Time, Increase Sales & Gain Traffic
Digital Marketing

2. Search Engine Marketing
What is a Search Engine?
Ranking factors and tips for optimization
How do Search Engines Work?
Why is Search Engine Marketing so Important?
Examples of popular Search Engines
Search Engine Statistics?
Steps to developing a good SEO strategy
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www.possiblewebmarketing.com

3. Possible Web Marketing
An internet-based tool that searches an index of documents for a particular
term, phrase or text specified by the user. Commonly used to refer to large
web-based search engines that search through billions of pages on the
internet.
Different Then Directory
Common Characteristics
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
relevance
Frequent updates to documents searched and ranking algorithm
Strive to produce “better”, more relevant results than
competitors
What is Search Engine

4. Popular Search Engines
ExampleExample
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5. How Do Search Engines Work?
Spider “crawls” the web to find new documents (web
pages, other documents) typically by following
hyperlinks from websites already in their database
Crawling Process
Search engines indexes the content (text, code) in
these documents by adding it to their databases
and then periodically updates this content
Indexing Process
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Search engines search their own databases when a
user enters in a search to find related documents and
Search engines rank the resulting documents using an
algorithm
Ranking Process
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6. Search Engines statistics
%Base on UsageSearch Engines Statistics Analysis
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67.5%
11.6%
16.7%
2.6%
1.7%

7. Why is Search Engine Marketing so Important?
Make Your website for Both Users and search Engines
About Website
Target your correct customers - Not attract thousands of uninterested visitors to your site
Target Customer
Expand your geographical trading area
Target Area
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8. Situation Analysis - Where Are You Now?
Control - Monitor & Measure
Formulating Strategy - How To Get There?
Evaluating your competitors
Setting Objectives - Where Are You Headed?
Tactics - How To Execute Your Plan?
Actions - Who Is In Charge?
Steps to Developing a Good SEO Strategy
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9.  Research keywords related to your business
 Identify competitors, utilize benchmarking techniques and identify level of
competition
 Utilize descriptive title tags for each page
 Ensure that your text is HTML-text and not image text
 Use text links when ever possible
 Use appropriate keywords in your content and internal hyperlinks (don’t
overdo!)
 Obtain inbound links from related websites
 Monitor your search engine rankings and more importantly your website
traffic statistics and sales/leads produced
 Educate yourself about search engine marketing
Basic Tips & Optimization Techniques
You Need To Get Start

10. Focus on Four Elements
Search Engine Marketing
Social Media Marketing
Search Engine
Optimization
(SEO).
Paid Search
Marketing
(PPC)
Link Building

11. • Our effective keyword research
increases sales by bringing more
visitors to your website
• Provide focus for your Content
Marketing
• Drive your Social Media strategy
Venn Diagram of SEM

12. THANK YOU!
For More information
Subscribe our channel on Youtube
http://www.youtube.com/user/PossibleWeb
http://possiblewebmarketing.com