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9 Pinterest Hacks to Drive Traffic, Sales and Profits

Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.

Plus:

- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness

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9 Pinterest Hacks to Drive Traffic, Sales and Profits

  1. 1. Pinterest Growth Hacks to Get Your Business Found #pinteresthacks
  2. 2. Rebekah Radice #pinteresthacks ➔ Global Brand Ambassador for Post Planner ➔ Award Winning Blogger ➔ Social Media Strategist ➔ Author, “How to Use Social Media to Virtually Crush the Competition” ➔ @RebekahRadice ➔ @PostPlanner
  3. 3. Melissa Megginson #pinteresthacks ➔ Marketing Manager and Cat Lady at Tailwind ➔ Content Creation, Social Media, Blogging and PR ➔ Award Winning Blogger ➔ @MelMegg ➔ @TailwindApp
  4. 4. Housekeeping... #pinteresthacks ➔ Don’t forget to use the hashtag #pinteresthacks ➔ Clear off your desk and shut down your tech toys - you won’t want to miss a second of this ➔ Grab a pen and paper or your favorite note-taking app and get ready to take notes
  5. 5. Have You Ever Wondered... #pinteresthacks ➔ How to get noticed and create brand awareness with Pinterest? ➔ How to market your business on Pinterest? ➔ How to create content that gets shared? ➔ How to drive traffic to your website, increase sales, revenue and cash flow?
  6. 6. Succeeding at Pinterest ➔ If you want to succeed at Pinterest, you have to work smart. #pinteresthacks
  7. 7. #1 Pinterest SEO #pinteresthacks Hybrid Discovery Engine/ Social Media Platform
  8. 8. Guided Search #pinteresthacks
  9. 9. Help Get Your Content Found ➔ Use searchable keywords in your boards, description s #pinteresthacks
  10. 10. Help Get Your Content Found ➔ Find out what content is ranking already on Pinterest’s analytics #pinteresthacks
  11. 11. Help Get Your Content Found ➔ Look at Tailwind’s word clouds to see what users are saying when they pin your content #pinteresthacks
  12. 12. Help Get Your Content Found ➔ Hashtags - useful, but not supported by Pinterest in search #pinteresthacks
  13. 13. More on Hashtags ➔ Two things to know on Hashtags - ◆ Could lead to being found on category pages, but could also lead your competitor if the hashtag is too generic ◆ Hashtags are only clickable in your Pin description # #pinteresthacks
  14. 14. #2 Reuse viral content from other platforms/accounts Find viral content on PostPlanner, repost on Pinterest. #pinteresthacks
  15. 15. Create new images for your own viral content #pinteresthacks
  16. 16. #3 Embed Boards Highlight popular pins on your website or blog #pinteresthacks
  17. 17. Add “Pin It” Button #pinteresthacks
  18. 18. #4 Work with influential users in your industry #pinteresthacks
  19. 19. Where to Find Influencers #pinteresthacks
  20. 20. Where to Find Influencers #pinteresthacks
  21. 21. How to Engage Influencers #pinteresthacks
  22. 22. #5 Cross promote on other social networks to expand reach #pinteresthacks
  23. 23. Facebook #pinteresthacks
  24. 24. Twitter #pinteresthacks
  25. 25. Google+ #pinteresthacks
  26. 26. Pin content from your website and Instagram account to cross- promote. #pinteresthacks
  27. 27. #6 Include in newsletter Highlight popular pins or one board in particular. #pinteresthacks
  28. 28. Examples #pinteresthacks
  29. 29. Examples #pinteresthacks
  30. 30. #7 Follow the right people Type in relevant keywords, find people, follow. #pinteresthacks
  31. 31. Tip: Don’t do this too often or Pinterest could flag your account. There is no magic number, but 300 is limit based on testing. Stick with 50-100 relevant pinners to stay away from seeming spammy. #pinteresthacks
  32. 32. #8 Run a Contest #pinteresthacks
  33. 33. #8 Run a Contest ● No “Pin to Win” style contests ● Don’t require a minimum number of pins ● Be careful with Pinterest’s branding #pinteresthacks A great contest is a creative contest
  34. 34. #9 Pin regularly, pin around the clock #pinteresthacks
  35. 35. Why? Not everyone is online at the same time. #pinteresthacks
  36. 36. Get Started Today With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks! #pinteresthacks
  37. 37. Get Started Today 30% off Love annual $- that’s 5 per month billed annually! Coupon: MYLOVETW http://bit.ly/postplannerpins #pinteresthacks
  38. 38. Get Smart About Your Pins #pinteresthacks Save 30% off annual Plus Plans or 30% off your first 3 months! http://bit.ly/PinHack
  39. 39. Get Smart About Your Pins #pinteresthacks
  40. 40. Join Us Next Time - June 8th at 10am PT | 1pm ET Pinterest for Profit ● How to use Pinterest to connect with your target market (how to find people looking for your product/service) ● How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure) ● Steps to create a reliable stream of traffic to your website and blog ● Why (and how) you must leverage other social channels to boost channel awareness #pinteresthacks

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