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Learn the Secrets of
Running Successful
AdWords Campaigns
for Multi-Location
Businesses
Matthew Hunt
✓ COO @ Powered by Search
✓ 8 Years in PPC
✓ Managed 100’s of Accounts
✓ Expertise is in Local
What You’ll Learn Today
❑ Why you need to care about mobile ads
❑ Why phone leads are worth 3x more
❑ Why GEO fencing & bi...
Why You Need to Care About
Mobile Ads!
For Multi-Location Businesses!
Why Phone Leads Are
Worth 3X Times More
Desktop vs. Mobile
45% CTR Drop on Mobile After From Position 1 to 2
Desktop Conversion Funnel
Sees Ad
Clicks on Ad
Step 1
Step 2
Step 3 Visits
Website
Lead
CapturedStep 4
Mobile Conversion Funnel
Sees Ad
Calls
Business
Step 1
Step 2
Step 3
Lead
Captured
Do You Want To Know
What Your Customers
Want To See?
Searched ‘Oil Change’ in Canada
FAIL
Searched ‘Oil Change’ in US
USA vs Canada
Vs
FAIL
Location Matters to
People
GEO Fencing
GEO Fencing
Take Away -
Add
‘Click to Call’
Extensions!
Take Away -
Bid Aggressive on
Mobile!
Add Address Sitelinks!
If in-store visits are important to
your business it’s essential
you show your address.
Take Away –...
Add Sitelinks!
Adding sitelinks boosts the
average CTR on an ad by 10-
20% (+20-50% when the
search is one of your branded...
Why The
Display
Network is
Awesome!
How to Leverage Display
Example of When The Magic Happens
97% of people who
visit a website leave
without completing
the actions
marketers want
them to take.
Segment Lists
What You Learned Today
❑ Mobile ads are super important
❑ Users want to see your phone number
and your address
❑ Sitelinks...
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
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Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses

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Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses, so follow these foolproof steps in order to ensure your company maintains a high ROI. If you want more help with your AdWords efforts, schedule a free 30 minute consultation with us: http://connect.poweredbysearch.com/sme-consultations

This talk was originally given by Matthew Hunt (Powered by Search COO) at our Google Partners Digital Breakfast event.

Visit http://www.poweredbysearch.com for more marketing tips.

Publicado en: Marketing
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Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses

  1. 1. Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses
  2. 2. Matthew Hunt ✓ COO @ Powered by Search ✓ 8 Years in PPC ✓ Managed 100’s of Accounts ✓ Expertise is in Local
  3. 3. What You’ll Learn Today ❑ Why you need to care about mobile ads ❑ Why phone leads are worth 3x more ❑ Why GEO fencing & bid adjustments is important ❑ How to drive more phone calls & in-store visits ❑ Why display campaigns are awesome ❑ Why you should be using smart remarketing to maximize revenues
  4. 4. Why You Need to Care About Mobile Ads!
  5. 5. For Multi-Location Businesses! Why Phone Leads Are Worth 3X Times More
  6. 6. Desktop vs. Mobile 45% CTR Drop on Mobile After From Position 1 to 2
  7. 7. Desktop Conversion Funnel Sees Ad Clicks on Ad Step 1 Step 2 Step 3 Visits Website Lead CapturedStep 4
  8. 8. Mobile Conversion Funnel Sees Ad Calls Business Step 1 Step 2 Step 3 Lead Captured
  9. 9. Do You Want To Know What Your Customers Want To See?
  10. 10. Searched ‘Oil Change’ in Canada FAIL
  11. 11. Searched ‘Oil Change’ in US
  12. 12. USA vs Canada Vs FAIL
  13. 13. Location Matters to People
  14. 14. GEO Fencing GEO Fencing
  15. 15. Take Away - Add ‘Click to Call’ Extensions!
  16. 16. Take Away - Bid Aggressive on Mobile!
  17. 17. Add Address Sitelinks! If in-store visits are important to your business it’s essential you show your address. Take Away – Add Location Sitelinks
  18. 18. Add Sitelinks! Adding sitelinks boosts the average CTR on an ad by 10- 20% (+20-50% when the search is one of your branded terms) Take Away – Add Sitelinks
  19. 19. Why The Display Network is Awesome!
  20. 20. How to Leverage Display
  21. 21. Example of When The Magic Happens
  22. 22. 97% of people who visit a website leave without completing the actions marketers want them to take.
  23. 23. Segment Lists
  24. 24. What You Learned Today ❑ Mobile ads are super important ❑ Users want to see your phone number and your address ❑ Sitelinks & GEO fencing is important ❑ Display rocks when used with context! ❑ Remarketing is your secret weapon BONUS: We have 75 Question Checklist for you. We are also offering a FREE AdWords Audit to anyone at this event. Just email me: matthew@poweredbysearch.com

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