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Disrupt or Decay: 5 Natural Forces Shaping Your Brand

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Disrupt or Decay: 5 Natural Forces Shaping Your Brand
We all see the changes. Internal and external forces pushing and pulling on brands. We see the disintegration of the old ways of doing business – but also the emergence of new ways that encourage collaboration, transparency and deeper connections. As market forces and societal trends shape brands, business leaders have a tremendous opportunity to harness these trends rather than just respond to them.
In this free webinar, Brand Strategist and author Justin Foster will provide his insights on 5 emerging business trends that are shaping the future of your brand – including your personal brand – and the 5 competencies necessary to harness these trends.

Relevant to senior executives, marketing teams and entrepreneurs, Justin will share his thoughts on:
- The convergence of leadership, culture and innovation
- How Social Business impacts every area of business
- The rise of “Rebellious Traditionalists”
- The 5 competencies required for modern branding
- How to leverage your personal brand to elevate your company brand
Justin’s thought-provoking presentation is a conversation catalyst for you and your team – and a great way to kick off Q2!

Publicado en: Marketing, Empresariales
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Disrupt or Decay: 5 Natural Forces Shaping Your Brand

  1. DISRUPT OR DECAY? 5 NATURAL FORCES SHAPING YOUR BRAND Presented by Justin Foster
  2. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay INSIDE EVERY BRAND IS A TRUTH WAITING TO BE AMPLIFIED. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  3. PRESSURES OLD AND NEW
  4. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay OPT-IN OR OPT-OUT. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  5. MMMM… BACON!
  6. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  7. WHAT BRANDS DO YOU ADMIRE?
  8. 5 NATURAL FORCES
  9. SOCIAL IS ALWAYS ON TREND #1
  10. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay AMPLIFIED EXPERIENCES. AMPLIFIED EMOTION. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  11. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay DON’T BE A JERK. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  12. WHAT IS A NEW BEHAVIOR FROM THIS TREND?
  13. EVERYTHING IS ART TREND #2
  14. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay LAW OF ATTRACTION. MIRRORING VALUES. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  15. BEAUTY + FUNCTION
  16. WHERE IS THE ART IN YOUR BRAND?
  17. MILLENNIALS ARE NOW TREND #3
  18. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay HIGHLY INDIVIDUALISTIC. HIGHLY SOCIAL. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  19. PURSUERS OF HAPPINESS, MEANING, CONNECTIONS.
  20. HOW IS THIS GENERATION DIFFERENT AS LEADERS?
  21. INNOVATORS ARE EVERYWHERE TREND #4
  22. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay DIFFERENT = CULTURE. DIFFERENT = VISUAL. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  23. BREAK THINGS
  24. WHAT ARE YOU DOING THAT’S ATTRACTIVE TO INNOVATORS?
  25. HUMANIZATION OF EXPERIENCES TREND #5
  26. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay EMOTIONAL CONNECTION. VISUAL CONNECTION. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  27. EVERYTHING HAS U.I.
  28. WHAT ARE PEOPLE SAYING ABOUT THE EXPERIENCE?
  29. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay FOSTER’S 5 COMPETENCIES OF MODERN BRANDING @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay
  30. BELIEF-BASED MESSAGE
  31. LAW OF ATTRACTION
  32. Created with Haiku Deck REPEATABLE DIFFERENTIATION
  33. LEADER MODELING
  34. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay AMPLIFICATION SYSTEMS
  35. @fosterthinking @fassforward © 2015 Foster Thinking DisruptOrDecay We believe if you want to change your business, change the conversation. Leaders of Social Brands co-create value with employees and customers by leading conversations. Are you participating in these conversations? Let’s keep the conversation going. @fassforward @fosterthinking For more on Social + Business contact Maria Zorzos, our Chief Growth Officer: maria@fassforward.com 914-738-7200 fassforward.com

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